Adam Greenberg grew up with a love for agriculture through the lens of his father, a botanist. He founded IUNU in 2013 to pursue his passion for changing food production through precision agriculture. Adam earned his degree in Finance and Entrepreneurship from the University of Washington where he then spent time at Amazon but ultimately found his passion in leading innovation. He co-founded a water company that won Forbes 30 under 30 and raised capital for other companies from TechStars and 500 Startups. Adam currently spends most of time in San Francisco and Seattle where, besides IUNU, he helps students and new entrepreneurs and he is a frequent guest lecturer for organizations such as the U.S. Farm Bureau, University of Washington, and Seattle University.