Newbean Capital Announces Agreement to Sell Indoor Ag-Con LLC to Event Industry Veterans, Expand Events to New Geographies & Topics

Newbean Capital, a US registered investment adviser, today announced an agreement to sell Indoor Ag-Con LLC to three event industry veterans; Nancy Hallberg, Kris Sieradzki and Brian Sullivan.

Founded by Newbean Capital in 2013, Indoor Ag-Con was one of the first events to recognize the potential in the nascent indoor agriculture industry, the practice of growing crops in containers, greenhouses and warehouses using hydroponic, aeroponic and aquaponic techniques. The tech-focused events have grown rapidly and are now hosted in Las Vegas, the US East coast and Singapore each year. In 2015, the events became crop agnostic, expanding to cover legal cannabis and alternate proteins as well as leafy greens and non-food crops.

The acquisition sets the stage for a significant expansion of Indoor Ag-Con globally, bringing exceptional talent and experience to the events. Nancy and Kris founded leading event housing group Connections Housing over thirty years’ ago; the Company manages over 250 events annually, some with over 100,000 participants. Brian brings a wealth of experience in event planning and trade show management, with more than 20 years’ experience in managing large scale shows for companies such as Reed Exhibition and Clarion Events. Nicola Kerslake, founder of Newbean Capital, will remain involved in Indoor Ag-Con as Chief Curator, creating agendas and curating speakers for each event. She remains deeply involved in the indoor agriculture industry, thanks to her rapidly growing alternate finance business, Contain Inc, which will provide white papers for Indoor Ag-Con events going forward.

“We see great potential for growth in indoor agriculture, and are excited to bring greater resources to Indoor Ag-Con” commented Nancy Hallberg. “We’ll be rolling out new initiatives, partnerships and event locations in short order” says Brian Sullivan, adding “we’ll again be returning to Las Vegas for our flagship event in spring 2019 and will announce the details of our plans before the end of the month.”

Our next event is the 4th Annual Indoor Ag-Con Asia, a two-day event that will be hosted at the Marina Bay Sands, Singapore on January 15-16, 2019. It will include exhibition tables and an exciting lineup of industry-leading speakers, and will be opened by SMS Koh of the Republic of Singapore. We will be covering a broad range of crop types – such as, leafy greens, mushrooms, insects, aquaculture and medicinal crops – as well as technologies ranging from artificial intelligence to LED lighting to control systems. New features for 2019 include a startup alley in the exhibition hall, allowing entrepreneurs to easily showcase their startups, unconferencing sessions, and onsite mini workshops from Singaporean vertical farming equipment company Upgrown Farming.

The event is accompanied by a pitch competition, Indoor Ag-Ignite, whose goal is to find the most innovative new ideas globally in indoor agriculture, and the competition is open to any team or company of under 40 employees developing or deploying technologies for the indoor agriculture industry. Three winning teams will receive prize packages including Startup SG grants of S$50,000 per team thanks to the sponsorship of Enterprise Singapore, as well as substrates and technical advice from Smithers Oasis.

Join Us at Indoor Ag-Con Asia on January 15-16, 2019

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