Siebe joined Profile Products in March 2019 as Product Representative – Horticulture for the West Coast region, and works directly with grower customers to make sure that they feel comfortable, successful and profitable growing with the HydraFiber product line. Today, he develops best practice manuals for HydraFiber growers, troubleshoots any production issues, and compiles trial data/photos to capture their HydraFiber story.
Born and raised on a farm, Siebe has literally been working with plants for his whole life. He eventually became the third-generation owner of his family’s Streekstra Farms BV in The Netherlands at the age of 24. After selling the company, Siebe worked for several Dutch and American companies before joining Profile, where he gained a broad range of experience in operations, global sales, product development, branding and executive management. Siebe says that sharing his knowledge and experience and learning from others about plants is his favorite part of working in horticulture. He holds both a B.S. in Horticulture from University of Delft and a B.S. in Mechanical Engineering.