WE HOST BUSINESS & TECH-FOCUSED CROP-AGNOSTIC INDOOR AGRICULTURE EVENTS
Agritecture Indoor Ag-Con Workshop

Sunday, February 27, 2022 | 2:00 – 5:00 PM |Pre-Event Workshop Fee $150

Hosted by Agritecture’s Director of Digital Strategy, Ricky Stephens,  Marketing & Sustainability Lead, Briana Zagami and Director of Consulting, Djavid Amidi-Abraham the workshop will focus on providing participants with a clear understanding of how to think strategically and avoid mistakes when it comes to planning your urban farming business

Participants will receive access to Agritecture Designer, Agritecture’s proprietary urban farm planning software. This workshop will utilize Agritecture Designer and participants will work in teams to complete a design workshop to explore how urban agriculture might fit in with their current projects or long-term goals.

You’ll also meet Agritecture Designer Partners including, Ceres and  Montel.

The Agritecture workshop is an optional pre-event workshop add-on available to Indoor Ag-Con attendees for just $150.

The workshop provides a great tool to strategically navigate the Indoor Ag-Con and National Grocers Association shows. Use these events for further networking, market research, and developing partnerships to further your urban farming business at whatever stage you may be at. 

Here’s how the workshop will be broken down:

  • Lesson 1 | Introduction to Commercial Urban Farming

    • Understanding the full spectrum of urban agriculture solutions & impact categories
    • Key lessons learned from current case studies and past failures
    • How to position your farm for success
  • Lesson 2 | Choosing Your Equipment, Crops & Marketing

    • Greenhouse vs. Vertical Farm considerations
    • An introduction to hydroponic systems
    • Understanding lighting options, nutrient solutions, air flow, and CO2 enrichment
    • How to conduct proper market research
    • Marketing & selling your product
    • Evaluating various sales channels
  • Lesson 3 | Presentations from Partners, including

    • Ceres
    • Montel
  • Design Workshop | Participants will be broken into teams

    Teams will develop an urban farming concept based on a selected site location and parameters using Agritecture’s proprietary urban farm planning software, Agritecture Designer