From Hortidaily Hopefully, everyone has recovered from their trip to Vegas, because we have some photos to share! This week, Indoor Ag-Con took place there. Originally focused on the leafy greens industry, the event has evolved into a multi-crop gathering, with a notable increase in vine crop and cannabis growers. But perhaps it’s no surprise that the event attracted such significant attention—there’s a lot happening in the North American market, and the industry seems eager to learn and grow together.
The event itself moved to the Westgate this year. While it’s not the most modern venue in Vegas, the convenience of having a hotel nearby and the networking opportunities seemed to be appreciated by most exhibitors and attendees.
The term CEA is primarily used by indoor and vertical growers, whereas many greenhouse companies have distanced themselves from it—perhaps to avoid associations with the struggles and bankruptcies in the vertical farming sector. However, it remains a useful way to categorize crops grown in controlled indoor environments. One thing that became clear during the event is the tremendous growth this sector has seen. Many leafy greens growers, both vertical and greenhouse-based, recalled their early, difficult conversations with retailers. When they first started, their products were so new to the market that retailers didn’t quite understand them—one grower even mentioned their product being referred to as “lettuce with a beard.”
Today, indoor-grown leafy greens and vine crops hold a strong position in the retail segment, and despite ongoing challenges, several companies are optimistic about future growth. That being said, the current market isn’t an easy one. Many growers and suppliers commented that while tariffs will be inconvenient, it’s the uncertainty and constant regulatory changes that are truly frustrating for businesses. Combine that with the influx of private equity and external investment into the industry, and it’s understandable that the rapid expansion once expected may face further delays.
Given these challenges, the positive and optimistic atmosphere at Indoor Ag-Con was remarkable—but it was definitely there. Perhaps it’s a sign of a maturing market. Perhaps it’s the shared experience of overcoming challenges together—whether that’s dealing with the rugose virus, navigating the H-2 visa program, or adapting to unclear crop protection regulations. Or maybe the industry is finally realizing that keeping intellectual property locked away isn’t necessarily the key to success, and that collaboration can drive growth.
Initiatives like the CEA Alliance, grower-focused events like the Leamington Grower Expo, and other industry gatherings are bringing growers together more frequently. Are we becoming less afraid of each other? Or was it just the Vegas setting that sent the industry into a whirlwind for 48 hours? Only time will tell.
A walk around the trade show floor highlighted the latest trends in horticulture. We’ve captured it all digitally for you and will update you soon with more novelties and insights.
Click here to view our photo report of the event
