Resiliency, Sustainability, Smart Farms: Q & A With Bowery Farming CCO Katie Seawell
From the recent opening of its largest, most technologically advanced sustainable commercial smart farm in Bethlehem, Pennsylvania to its expansion into fruiting and vine crops with the launch of new strawberry varieties , Bowery Farming has been making a lot of headlines lately.
Indoor Ag-Con had the opportunity to catch up with Katie Seawell, Chief Commercial Officer (CCO) of the largest vertical farming company in the U.S, to get her thoughts on CEA industry trends and learn more about Bowery’s innovations, programs and mission to grow food smarter, sustainably, for more people, in more places.
What trend(s) are you seeing as it relates to how/why retailers are investing in CEA?
Investment in CEA comes down to two words: resiliency and sustainability. The past two years have made it painfully clear that climate change, global events, and supply chain disruption all have an enormous impact on our food systems. We need resiliency now more than ever before. By growing indoors, 365 days a year, with zero impact from drought, wildfires, or extreme temperatures, Bowery is growing a resilient supply of pesticide-free produce. And not only resilient, but predictable and reliable—we know, and therefore retailers know, exactly how much produce to expect, which cuts down on food waste.
Retailers and consumers are knowledgeable about where food comes from, and are investing in CEA for its sustainability practices. Bowery farms are powered 100% by renewable energy and cut down food miles drastically.
A product that is both good for the planet and more reliable is a powerful investment for retailers.
Can you share details around Bowery’s new partnership with the Nature Conservancy and what you hope to achieve through that relationship?
Bowery partnered with The Nature Conservancy to spread the word about #Rewilding—a movement committed to restoring degraded farmland and forests. A pack takeover during Earth Month and beyond included a QR code, available in over 1,000 grocery stores, to connect customers to information on actionable sustainability and restoration efforts, such as supporting The Nature Conservancy’s ‘Plant a Billion Trees’ campaign.
In addition to pledging to restore 50 acres in the U.S., in partnership with The Nature Conservancy, Bowery sought to raise awareness about Rewilding, and spotlight what is possible when we give Mother Earth a break – allowing land to ‘Rewild’. Our packs featured cutouts of six animals, such as the Louisiana Black Bear, which was recently delisted as an endangered species thanks to conservation efforts.
The missions of Bowery and TNC meet in this partnership, as Rewilding and indoor vertical farming are both part of the solution to address global challenges from climate change to ecosystem biodiversity to feeding growing populations. When we grow inside, we can restore outside.
Congrats on the recent opening of your newest farm in Bethlehem, PA. It’s described as Bowery’s largest, most technologically advanced & sustainable commercial smart farm. Can you share why you chose the Bethlehem site and how this newest farm fits into Bowery’s growth strategy?
Bethlehem represents the next chapter in climate-smart agriculture at Bowery. The Bethlehem Farm, once a non-arable industrial site, is now modern farmland. This transformation from brownfield to vertical farm means that fresh, healthy food is now being grown, year-round, where it was previously thought no food would ever grow again.
This commercial farm is also a blueprint for Bowery. It features a replicable system that will allow us to grow food wherever and whenever it is needed. The farm is powered with 100% renewable energy and features 15% more efficient LED lighting. Bowery’s Bethlehem Farm will bring fresh produce to a population of 50-million people within a 200-mile radius.
We chose Bethlehem for several reasons: to meet regional demand for pesticide-free, local produce grown sustainably; to further our mission of democratizing access to reliable, healthy produce; and to help fight the climate crisis by building resilient regional food systems on previously non-arable land. What was once the flagship site of the Bethlehem Steel Corporation is now, in part, a modern farm that will help feed the community.
Tell us a little more about aGirlculture, the women’s development network you co-founded at Bowery and serve as the group’s executive sponsor.
Over the course of my career, so many talented women leaders helped shape and inspire my path. I wouldn’t be where I am today without their encouragement and support. This background, where women fiercely support one another, led me to co-found aGirlculture at Bowery. The group brings together women of all levels to connect with peers and senior leaders. We’re creating a space for mentorship and other opportunities for personal and professional growth.
Our programming has included guest speakers, roundtable discussions, International Women’s Day celebrations, and more. During the height of the pandemic, we moved forward with our programming over Zoom.
It’s been very rewarding to build a space where rich discussions can happen, where we can dig into culturally relevant topics for women and lay the foundation for women to advocate for each other. And we’re just getting started.
Before joining Bowery, you were with Starbucks where you held a number of senior leadership roles in branding, marketing and product development. Can you share any lessons learned or challenges from your time at Starbucks that have helped you in your role at Bowery?
Two main lessons learned come to mind. First, Starbucks instilled in me a deep belief that we are all stewards of our planet, and that it is our responsibility to care for the environment to the best of our ability. This value led me to Bowery and guides the urgency I feel when it comes to our sustainability goals.
Second, my time at Starbucks taught me that the private sector cannot be a bystander when it comes to the challenges of climate change. Businesses need to put full weight and resources behind sustainability to be part of the solution to the climate crisis. By making responsible decisions to build sustainable models, we can solve really hard problems.
What’s next for Bowery?
The Bethlehem Farm, our Smart Farm of the Future, is a model for what’s next at Bowery. We have two additional farms under construction in Locust Grove, Georgia and Arlington, Texas and we’re on track to double our number of farms by 2023, with the goal of helping to alleviate the strains insecurity puts on the U.S. food supply and economy.
We’re also committed to innovation: our R&D team is continuing the diversification of our pesticide-free produce portfolio, unlocking new possibilities and flavors in food. This includes more SKUs in addition to leafy greens and herbs, such as strawberries and other fruiting and vine crops.
We envision a Bowery smart farm in every city in the U.S. and ultimately the entire world, and we’re on the growth trajectory to achieve just that.
For more information, visit the Bowery website — https://boweryfarming.com/
What started in 2011 as a dream to deliver fresh, nutritious produce to Canadians year-round has become reality. As Canada’s first and largest commercial vertical farming operation, 
We are currently growing microgreens — Spicy Mustard Medley, Pea Shoots, Asian Blend, Micro Arugula, Micro Radish, and Micro Broccoli — and baby greens – Ontario Arugula, Ontario Spring Mix and Ontario Baby Spinach.
Our sustainable practices include:
Construction on our Calgary farm is well under way. We are on schedule to have the 95,000-square-foot farm open and providing fresh leafy greens to grocery stores across Western Canada in first half of next year.
We are constantly innovating and experimenting with new processes and products to bring the best possible leafy greens to Canadian consumers.
We differentiate ourselves from Shipping Container Farm businesses (
This process has inspired our vision to build a large scale production farm with groups of grow rooms that work together to grow a variety of crops under one roof – this might mean a warehouse farm with grow rooms built out and/or continuing to utilize shipping containers for this purpose (indoor or outdoors – or a combo of both). We are in the early stages of raising a Series A to build 15-20 grow rooms under one room with the addition of automation to begin to fulfill the demand in South Florida. 
Cheryl and I started in one shipping container farm that we built ourselves (with the designer) – and did it all ourselves for the first 2 years – we acquired hands-on experience growing as well as all the different aspects involved with growing and distributing food; integrated technology, tested different crops, sales, marketing, distribution, accounting, packaging, food safety, etc. Most importantly, we were able to test the market which is the framework for building the business. 
When we started Imagine Farms we appreciated the positive attributes that come with growing in a controlled environment; significant decrease in water usage when compared to field farming, growing without pesticides, and the positive aspects of ‘farm to table’ as a service. Now, it is evident that natural resources are scarce – specifically water, arable farmland and access to minerals for fertilizer. 
We are facing a grain shortage that will drive up the cost of basic food and other commodities because of the war in Ukraine, while our physical resilience and mental health depend on access to fresh, healthy food. The more intelligent, motivated and passionate individuals exposed to the industry, the better. Shipping container farms placed in schools, universities, public programs and start-ups might be the greatest vehicle to accelerate this industry. 
For farmers. By farmers. That’s how 
This was mainly to help us grow a team, open two new offices (Hello Austin!) and to market ourselves in the industry. We are also aware that large farming projects can take months to get going, so we also have some operating capital to ensure we are able to grow for years to come.
DAVIS, CA, Feb. 28, 2022 — 
For more than 10 years
Indoor Ag-Con
Congratulations on the recent news about the $120 financing arrangement with The Decennial Group. How does this play into your growth plans?
Speaking of news, can you also share a little more about the new partnership between Soli Organic and Rutgers University and how you will be working with its plant breeding experts?
What’s next for Soli Organic?
Kentucky is my home state and I do love it. But, it also makes sense strategically to build an AgTech hub in Central Appalachia for a few reasons:
Change begins with education. We recognized the need for a consumer movement to encourage folks to learn where their food comes from and understand that their purchases matter. The Fight the Food Fight campaign is a call to action that asks consumers to join us in creating a more resilient food system designed for the long-term wellbeing of people and planet by supporting products that promote sustainable farm operations and good, living-wage jobs in agriculture.
As we work to build a hub of sustainable agriculture in Central Appalachia, we know we need to create an AgTech ecosystem with good education at all levels. That’s why we are investing in the next generation of farmers and futurists by supporting high school AgTech education. We have launched seven container farms since the start of our program, with a goal to have 20 across Central Appalachia to serve as a model across the U.S.
These free-standing training facilities are made from shipping containers retrofitted with the latest sustainable agriculture technology, including energy-efficient LED grow lights and a closed-loop irrigation system that teaches students how to use up to 90% less water and grow up to 30 times more food in the same amount of space compared to traditional open-field agriculture. One container farm classroom can produce the equivalent of three to five acres of traditional agriculture, and the technology in each unit is a good example of what AppHarvest employees use every day on a larger scale.