Jiffy
Product: Jiffy Gel
What it does: Jiffy Gel is the first biodegradable, gel-based substrate specifically engineered for controlled environment agriculture (CEA). Unlike conventional substrates (peat, coir, rockwool), Jiffy Gel introduces a water- and gel-based matrix composed of bio-based polymers and essential macro- and micronutrients. This unique composition provides:
– Pathogen-free, sterile growth environment at production
– Automation compatibility (uniform plug or sheet format; high stability during handling)
– Flexible production model — ready-to-use delivery or on-site production with simple, low-cost equipment
– Circularity — fully biodegradable, eliminating substrate disposal concerns
This combination of features represents a breakthrough in growing media design, directly addressing food safety, logistics, and sustainability challenges in CEA.
In their own words: “Growers face increasing demand for food safety, traceability, and sustainability, alongside pressures to cut labor costs and streamline operations. Traditional substrates often carry contamination risk, supply chain delays, or disposal challenges. Jiffy Gel addresses these issues by:
– Providing a clean, pathogen-free substrate that reduces risk of crop loss.
– Offering on-demand, on-site production, which lowers freight costs, shortens supply chains, and ensures local availability.
– Adapting to a wide range of crops including leafy greens, herbs, microgreens, berries, and tissue culture.
– Delivering consistent quality to support automation-driven CEA environments.”