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Pure Flavor

Greenhouse Grower Pure Flavor Expands Locally Grown Network

From HortiDaily:

With a period of rapid expansion under its belt, Pure Flavor® is gearing up for continued accelerated growth in the coming year. The company, which most recently saw a 160 percent increase in its owned acreage within one year, is eyeing significant capital investments to support the growing demand for its produce.
“We have an aggressive growth plan that will allow us to deliver more, high-quality fresh produce, more quickly and efficiently to retailers and consumers across North America,” said Jamie Moracci, CEO of Pure Flavor. “Our strategic focus on expanding our locally-grown program continues to facilitate our ability to meet the growing demand for our produce, and drive growth for our business, alongside our grower partners.”

The company is just coming out of one of the highest growth periods in its history, a result of several acquisitions and expansions of its network. In 2023 alone, the company acquired over 120 acres of greenhouse assets, including DeTemporada Farms, a pepper greenhouse in Merlin, Ontario, a high-tech greenhouse adjacent to its flagship farm in Leamington, Ontario, and Illinois-based MightyVine®, a high-tech greenhouse and recognized brand in the Midwest. It also added a distribution center in McAllen, TX….

Read full story at HortiDaily…