Julie collaborates with retailers and industry partners on behalf of PBFA members by leading a multitude of groundbreaking initiatives to grow plant-based foods. Among them, merchandising research, industry landscape reports published annually, and retailer specific marketing and culinary events.
She previously held leadership roles with Kraft, Albertsons, MARS Advertising and SPINS. Julie earned her master’s in business administration at St. Mary’s College. Julie is certified in nutrition education. What’s more, she is passionate about human health, animal welfare, and the environment. And, she’s focused on driving growth within plant-based foods, which remain at the epicenter of grocery retail sales growth.