‘So many new local greenhouses that it’s hard to stand out’
Catching the eye of consumers scanning store shelves can be a challenge in the greenhouse-grown or controlled environment agriculture (CEA) leafy greens category. “There are so many new local greenhouse or vertical farm operations that are really designed specifically for lettuce production,” says Ian Adamson of Greenbelt Organic Greens, a certified organic controlled environment agriculture (CEA) grower in Ontario, Canada. “We are still the only organic local option available, but it’s hard to stand out in the sea of other local greens.”
To help enhance its differentiation on store shelves, the company is leaning into one of its strengths–namely its ability to grow a number of different ingredient items. With that in mind, this week it is launching two new SKUs: a Herb Medley which is a blend of lettuce mixed with aromatic herbs like dill, cilantro and parsley, giving the combination a unique Middle Eastern flavor; and Asian Mix which has Pac Choi, Japanese Spinach, Pea Shoots, Mizuma and it’s an item that can be eaten either fresh or stir fried. Both items are rolling out in a major Ontario retailer.