Tag: aeroponics

Jennifer Waxman Seed2Source

Where Agriculture Meets Wellness: Q&A With Seed2Source Founder Jennifer Waxman

Jennifer Waxman The Villages GrownAfter successfully guiding The Villages Grown™ to its current position as a vertically integrated, 84-acre total footprint, controlled environment agriculture (CEA), year-round, produce growing operation in Central Florida,  Jennifer Waxman is heading back to her roots.  That is, she’s turning her focus back to Seed2Source, the firm she launched in 2005 driven by her “agriculture meets wellness” passion and vision.

Indoor Ag-Con is thrilled to have Jennifer on our Advisory Board, as a speaker at the upcoming CEA Summit East in Virginia next week , and Indoor Ag-Con in Las Vegas in February 2023.  We had the chance to catch up with this busy CEA industry leader to learn more about her vision and plans in this month’s Q&A

For the last 6 years, you’ve overseen the impressive growth and development of The Villages Grown.  Why was the timing right to leave that post to focus on Seed2Source?

We were given the honor and trust to carry out our vision and model for The Villages Grown. This included the strategic direction, design, construction, and operation of a first-of-kind CEA in the South. We backed this with educational programming from both B2C and B2B. We built a community-based brand yet grew enough product for expansion throughout Florida. We worked with beautiful people in a beautiful community.

However, it is no secret that CEA is only scratching the surface in the US. We knew we wanted to be at the head of the ride with its growth. Several players in the CEA sector were showing intrigue and interest in our model. I believe this was rooted in our ability to build a strong brand, educate, all the while supporting other local farmers along the way.

I’ve learned a lot since entering the hydroponics sector in 2000. This is when I started to conceive this model of holistic wellness and was based on my global travels, thus observing the ‘Future of Food’. There is a lot to share from a rather long career in this sector. I have experienced successes, failures, and have observed overall industry needs and voids. This is the exciting part and I wanted back in!

Share more about Seed2Source, your Sustainable Ag Business Consulting Firm focusing on controlled environment agriculture

Seed2Source launched in 2016 but was really an evolution of my first ‘Agriculture Meets Wellness’ firm which was launched in 2005. Seed2Source is a first-of-kind, Sustainable Agriculture & Wellness, consulting firm headquartered in Florida but serving the US (and beyond). The firm focuses on strategic CEA projects rooted in sustainable agricultural, food-as-medicine, and local food system models.

Our CEA experience includes Vertical Farming, Controlled Greenhouse, Aeroponic and Hydroponic Methodologies, Strategy, Branding, Distribution, Education, Innovation, and Science. We are a one-stop-shop and are surrounded by the best and the brightest in all operational units required for true success. We bring in different consultants as the projects deem fit. This allows us to take on both small and large projects as the market dictates.

At the upcoming CEA Summit, you’ll be speaking on 2 panels, including one titled “Building The Future of CEA”.  If there is one message you hope to get across on that panel discussion what is it?

The CEA industry is still at its infancy and shall evolve with continuous iterations and innovations. Typically, when most people think of CEA, they only think of High-Tech, AI, Automation, etc. and forget about the State of Agriculture in general. I hope people start to realize that CEA is ‘part’ of a solution and not the ‘only’ solution. Also, I hope that people don’t forget about the actual agriculturists and horticulturists that are the true heroes in creating a sustainable, profitable, CEA operation. This seems to be lost with many of the current players in CEA.

You’ll also be speaking at the 2023 edition of Indoor Ag-Con on a great session idea you brought to us, “Building A CEA Alliance:  The Power of Grower Partnerships.” Can you share a little more about this idea?

As it stands, there is little-to-no diversity in US CEA. Everyone is clamoring for funding, market share, and innovations in technology. I believe they are missing a huge opportunity for collaborations, strategic partnerships, and supply chain solutions. We must work together not only for larger supply chain opportunities in both retail and wholesale, but to truly exchange best business practices and the like. We should also be collaborating to keep domestic supply in our own backyard and with prominence. There is enough business to be had for all!

What’s next for you and the team at Seed2Source?  

Our vertically integrated CEA Model, of which we pride ourselves on, was clearly not an overnight success. We are still on this journey. This will continue to be the core of our mission and vision. The Vision – ‘Intersecting Agriculture with Wellness as a Food-As-Medicine Approach’ — will continue to drive our passion and expansion.

We feel strongly that this is the model for success and ultimate operational sustainability. We are being courted by some amazing operations – both new and old players in the CEA space – which has been rewarding. We will continue to build our CEA and overall Domestic Farm Partnerships and Educational Programming.

Learn more about Jennifer and her team at www.seed2source.com 

Roger Buelow CTO

AeroFarms CTO Roger Buelow To Kick Off CEA Summit East With Opening Morning Keynote Address

DANVILLE, VA (SEPTEMBER 19, 2022) AeroFarms Chief Technology Officer Roger Buelow will lead the opening morning keynote address for the inaugural edition of the CEA Summit East, October 25-26, 2022.  Indoor Ag-Con and the Controlled Environment Agriculture (CEA) Innovation Center– a joint project of the School of Plant and Environmental Sciences at Virginia Tech, Virginia Seafood Agricultural Research and Extension Center at Virginia Tech, and the Institute for Advanced Learning and Research (IALR) – have partnered to co-host the new event at the IALR Institute Conference Center in Danville, VA.

This announcement follows on the heels of the grand opening of AeroFarms Danville, the world’s largest aeroponic smart farm, capable of growing more than 3 million pounds of fresh leafy greens annually to meet increased consumer demand.

During his address on Tuesday morning, October 25, 2022 at 8:45 am, Buelow will share more about the new Danville farm and how it utilizes AeroFarms proprietary indoor vertical farming technology to grow more plants at the highest productivity per square foot with the least amount of natural resources – continuing AeroFarms legacy of continuous improvement and innovation.  In addition to the environmental benefits, Buelow will discuss benefits the farm brings to the Southern Virginia region ranging from job creation and year-round access to safe, fresh greens to hands-free farming with end-to-end automation from seeding to growing to harvest to packing.

In addition, he will also share updates on some of the exciting plant research and workforce development projects he and his team are working on with Virginia Tech, the IALR and the CEA Innovation Center.

As CTO, Roger Buelow leads the innovation and capabilities team for AeroFarms and works closely with R&D and Business Development. He is an LED innovator and engineering technologist with over 20 years of experience in government and the private sector. Roger previously served as CTO of Energy Focus (a publicly traded company) for ten years leading their R&D, Engineering, and Operations to refit the U.S. Navy with LEDs, develop lights that leverage blue light to help regulate sleep cycles, and to set the world’s record for most efficient solar cell.

Roger worked with AeroFarms in 2009 to help with lamp and fixture design, and he brings his extensive network and industry expertise with LEDs. He has been the principal investigator on over a dozen federally funded research contracts spanning military and civilian technologies and holds over 20 patents covering a wide array of technologies. Roger has brought over 50 products from concept, through R&D, into engineering, and then onto the open market. Roger has a B.S. in Mathematics and an M.S. in Systems and Control Engineering from Case Western Reserve University, Cleveland, Ohio.

Learn more about this exciting keynote session and the full conference program here.

“Roger Buelow’s extensive experience and keen industry insights, coupled with the AeroFarms Danville-Pittsylvania story, come together to create the perfect program to kick off the new CEA Summit,” says Dr. Michael Evans, Director of the School of Plant and Environmental Sciences at Virginia Tech and Associate Director of the CEA Innovation Center. “We are thrilled to have Roger join the keynote stage and know our audience will be eager to hear from him.”

The new CEA Summit East is custom-tailored for new and well-seasoned CEA industry members from throughout the Eastern US, including indoor and greenhouse growers, facility owners and operators, educators, government officials, real estate developers, architects, construction specialists, sales and marketing teams and others.

During the one and one-half day event, industry members will have the opportunity to attend the conference featuring CEA thought leaders, researchers and experts leading keynotes, panels, and breakout sessions; explore tabletop exhibits presenting the latest CEA innovations and services; and enjoy a host of networking opportunities ranging from meals and coffee breaks to an evening social event.

Registration is now open for the event and attendees can save with discounted Early Bird rates when they register before October 7, 2022.  Learn more at www.ceasummit.com

QUICK FACTS:
WHEN:                 Tuesday, October 25 – Wednesday, October 26, 2022
WHERE:              
IALR Institute Conference Center, 150 Slayton Ave, Danville, VA 24540
INFO:                    For information on exhibiting or attending visit www.ceasummit.com 

ABOUT INDOOR AG-CON
Founded in 2013, Indoor Ag-Con has emerged as the premier trade event for indoor | vertical farming | controlled environment agriculture, the practice of growing crops in indoor systems, using hydroponic, aquaponic and aeroponic techniques. Its events are crop-agnostic and touch all sectors of the business, covering produce, legal cannabis |hemp, alternate protein and non-food crops. More information – www.indoor.ag | 404.991.5186

ABOUT THE SCHOOL OF PLANT AND ENVIRONMENTAL SCIENCES AT VIRGINIA TECH
The School of Plant and Environmental Sciences at Virginia Tech trains the next generation of professionals in the fields of plant breeding and genetics, agronomic and horticultural crop production, plant protection, soil and water systems management, agricultural technologies, environmental restoration and agro-environmental stewardship.  It conducts research to improve agricultural productivity, reduce negative impacts on the environment and improve soil and water health.  Through extension programs, it provides science-based information to stakeholders to help them feed the world while protecting the environment.  More information —www.spes.vt.edu  

ABOUT THE VIRGINIA SEAFOOD AGRICULTURAL RESEARCH AND EXTENSION CENTER AT VIRGINIA TECH
The Virginia Seafood Agricultural Research and Extension Center at Virginia Tech works to support the future of the historic seafood industry — in Virginia and beyond. Its extension specialists work with industry and research partners to identify and respond to emerging needs and provide technical guidance to stakeholders in every level of the seafood supply chain. Through technical assistance, training, process validation, value-added product development, and more, it helps stakeholders ensure product quality, safety, and viability. More information — www.arec.vaes.vt.edu

ABOUT IALR
The Institute for Advanced Learning and Research (IALR) serves as a regional catalyst for economic transformation. Core focus areas include research that provides a clear path to commercialization, advanced learning opportunities where education meets experience, training and rapid-launch space for advanced manufacturers, and economic development through conferencing and a partnership with the Southern Virginia Regional Alliance. It is located in scenic and historic Danville-Pittsylvania County on the VA/NC state line, within a short drive of Roanoke, Greensboro and Raleigh.  More information –  www.ialr.org 

ABOUT AEROFARMS
Since 2004, AeroFarms has been leading the way for indoor vertical farming and championing transformational innovation for agriculture. On a mission to grow the best plants possible for the betterment of humanity, AeroFarms is a Certified B Corporation with global headquarters in Newark, New Jersey. Named one of the World’s Most Innovative Companies by Fast Company two years in a row and one of TIME’s Best Inventions in Food, AeroFarms patented, award-winning indoor vertical farming technology provides the perfect conditions for healthy plants to thrive, taking agriculture to a new level of precision, food safety, and productivity while using up to 95% less water and no pesticides ever versus traditional field farming. AeroFarms enables local production to safely grow all year round, using vertical farming for elevated flavor.™ Its products can be found at major selling partners like Ahold Delhaize, Amazon Fresh, Baldor Specialty Food, Compass Group, Harris Teeter, Marcus BP, Momofuku Noodle Bars, ShopRite, The Fresh Market, Walmart, and Whole Foods Market. In addition, through its proprietary growing technology platform, AeroFarms has grown over 550 varieties of plants and has developed multi-year strategic partnerships ranging from government to major Fortune 500 companies to help uniquely solve agriculture supply chain needs. More information – www.aerofarms.com

 

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AeroFarms CEO David Rosenberg Kicks Off Indoor Ag-Con 2021 With Opening Morning Keynote Address

Rosenberg Headlines Full Roster of Keynotes, Panels, Networking & Expo Floor Innovations For In-Person October 4-5, 2021 Edition In Orlando

“We are thrilled to have an industry leader like David Rosenberg join us as we kick off our return to the live event format,” says Brian Sullivan, co-owner, Indoor Ag-Con LLC along with other event industry veterans Nancy Hallberg and Kris Sieradzki. “We look forward to gathering with our industry colleagues again and are working hard to bring the best possible combination of networking, education and exhibition opportunities together in Orlando.”

Scheduled for opening morning, October 4, Rosenberg’s address will be held from 8:30 am – 9:20 am.  Rosenberg co-founded and leads AeroFarms.  AeroFarms has been leading the way for indoor vertical farming and championing transformational innovation for agriculture overall.

On a mission to grow the best plants possible for the betterment of humanity, AeroFarms is a Certified B Corp Company with global headquarters in Newark, New Jersey, United States. Named one of the World’s Most Innovative Companies by Fast Company three years in a row and one of TIME’s Best Inventions, AeroFarms patented, award-winning indoor vertical farming technology provides the perfect conditions for healthy plants to thrive, taking agriculture to a new level of precision, food safety, and productivity while using up to 95% less water and no pesticides vs. traditional field farming. Grown for flavor first, AeroFarms enables local production to safely grow flavorful baby greens and microgreens all year round.

ROBUST 2021 CONFERENCE SCHEDULE NOW IN DEVELOPMENT

In addition to Rosenberg’s keynote, look for additional announcements coming soon on other CEO keynote presentations planned for the October event. The 2021 conference will also include a full roster of panel discussions, fireside chats and presentations offering a deep dive into three core tracks – Business & Marketing, Science & Technology and Alternative Crops.
In addition to the extensive educational component, attendees will find more new initiatives and show highlights to explore, including:

NEW LOCATION: HILTON ORLANDO – DISCOUNTED HOTEL RATES, TOO

Indoor Ag-Con’s Hilton Orlando venue makes it the perfect opportunity for a business vacation. Centrally located to all major theme parks and attractions, it is just minutes from the eclectic dining scene and entertainment of International Drive. What’s more, the Hilton Orlando resort sits on more than 26 acres of lush landscaping and tropical inspirations making it a true destination of its own. Indoor Ag-Con has arranged for discounted hotel rates for attendees and exhibitors starting as low as $129/night. Complete details are available on the show website.

NEW ASSOCIATION ALLIANCES

Indoor Ag-Con is also forging new alliances with other events, industry associations/groups that will play an integral role in its marketing outreach and conference programming. Look for partnership announcements coming soon.

EXPANDED EXHIBIT FLOOR & NETWORKING OPPORTUNITIES

The Indoor Ag-Con team is working to bring even more resources for farmers/growers to explore across all sectors – everything from IT, energy, AI and lighting solutions to substrates, vertical farming solutions, business services and much more. Attendees and exhibitors alike will also have even more networking opportunities with daily luncheon sessions and receptions on the show floor.

QUICK FACTS:

WHEN: Monday, October 4 – Tuesday, October 5
WHERE: Hilton Orlando, 6001 Destination Pkwy, Orlando, FL 32819
INFO: For information on exhibiting or attending visit www.indoor.ag or email
hello@indoor.ag

ABOUT INDOOR AG-CON LLC

Founded in 2013, Indoor Ag-Con has emerged as the premier trade event for vertical farming | indoor agriculture, the practice of growing crops in indoor systems, using hydroponic, aquaponic and aeroponic techniques. Its events are crop-agnostic and touch all sectors of the business, covering produce, legal cannabis |hemp, alternate protein and non-food crops. In December 2018, three event industry professionals – Nancy Hallberg, Kris Sieradzki and Brian Sullivan – acquired Indoor Ag-Con LLC, setting the stage for further expansion of the events globally. More information: https://indoor.ag