Fullei Fresh | How We Started in CEA Humbly with Sprouts
As a kid and even into my college years, when asked what my parents do for a living, I would say, “we grow sprouts” and people would make a bewildered face and ask “Brussel sprouts?” I would proceed to say, “no, like bean sprouts, alfalfa, wheatgrass…” and I was met with indifference and a quick end to that conversation. Fast forward a couple of decades and overwhelmingly I am met with amazement and smiles. We must thank the trendiness of Controlled Environment Agriculture (CEA), indoor farming, hydroponic farming, vertical farming, urban farming… take your pick of names and we fall under all of them.
What I find most humorous is that we have been doing it for generations and now is when it is being widely talked about. Sprouting is an ancient practice going back centuries in Asia and the Middle East. All sorts of legumes and other vegetables are sprouted for their digestibility and as a protein and fiber rich food source. Sprouts are the first few days of growth and therefore the origin of all vegetables. The same broccoli sprouts we grow can become full grown heads of broccoli.
How my father, Manny Wong, and I got started in CEA is that my grandfather grew bean sprouts for a few years back in the late
1930s-1940s. My father started commercially growing in 1978 and I joined the family business full time in 2010. Sprout farms have always been mom and pop or family businesses with tiny budgets and a lot of heart. We were forced to think outside the box and reconfigure equipment or experiment with processes because there were no CEA books to reference and few resources. Even 10 years ago, financial institutions and insurance companies denied our applications or quoted us high interest rates or premiums and asked for collateral because they did not understand CEA or thought it to be a risky investment.
Ingenuity plus modest (mostly self-funded) investments have resulted in our superior quality sprouts and our being recognized as industry leaders. It did not happen overnight. Little by little through the decades we added equipment to help with the growing process, harvesting and packing. The entire growing process (except for planting) is automated with watering systems, fans, lights and rotating machines. We monitor the temperature of the water, growing rooms, packing rooms, coolers, and delivery trucks. Water is purified in house with a 4-step system and PH is monitored. Air flow and humidity is taken into account. Wash tanks and centrifuges aid the harvesting process. We have packing machines, labelers, coders… Many of these have become standards for CEA in general, but that was not the case when we started implementing them, and especially not for the sprout industry.
I am truly amazed at the progress we have made by being creative and innovative without major outside investment (and not that we had much personally to invest either.) It took baby steps and really picking and choosing where to spend funds plus a lot of literal blood, sweat and tears. My father designed and built or modified a lot of the tools and equipment we use out of necessity since not much was out there for C.E.A. or it was too expensive. While it is wonderful that so many are willing to invest in CEA, it is also possible to start on a small scale. Yes, some equipment will be expensive and necessary, but you also do not need to buy all of it or get fancy. We are proof of that.
One of the most important keys to success in CEA is an understanding of plant growth. Having that as a basis will allow you to literally grow the business. That is not to say shun capital investors, but that understanding / knowledge coupled with a lot of heart will go a long way. Do not be disillusioned by thinking you will not succeed if you do not secure millions in funding. Money helps, but more important is knowledge, wise spending, creativity and a will to succeed. I welcome you to challenge yourself.
After 45 years of owning and operating a sprout farm, my father is passing his knowledge down through our consulting business. We invite you to reach out. For more information, visit www.letushelpyougrow.com and www.fulleifresh.com.
After successfully guiding 
We were given the honor and trust to carry out our vision and model for The Villages Grown. This included the strategic direction, design, construction, and operation of a first-of-kind CEA in the South. We backed this with educational programming from both B2C and B2B. We built a community-based brand yet grew enough product for expansion throughout Florida. We worked with beautiful people in a beautiful community.
Seed2Source launched in 2016 but was really an evolution of my first ‘Agriculture Meets Wellness’ firm which was launched in 2005. Seed2Source is a first-of-kind, Sustainable Agriculture & Wellness, consulting firm headquartered in Florida but serving the US (and beyond). The firm focuses on strategic CEA projects rooted in sustainable agricultural, food-as-medicine, and local food system models.
The CEA industry is still at its infancy and shall evolve with continuous iterations and innovations. Typically, when most people think of CEA, they only think of High-Tech, AI, Automation, etc. and forget about the State of Agriculture in general. I hope people start to realize that CEA is ‘part’ of a solution and not the ‘only’ solution. Also, I hope that people don’t forget about the actual agriculturists and horticulturists that are the true heroes in creating a sustainable, profitable, CEA operation. This seems to be lost with many of the current players in CEA.
What’s next for you and the team at Seed2Source? 
We recently announced the new partnership between 
The Virginia Tech-IALR Controlled Environment Agriculture (CEA) Innovation Center was created to leverage the resources of the School of Plant and Environmental Sciences at the College of Agriculture and Life Sciences at Virginia Tech along with the biotechnology, technology, and analytical chemistry capabilities of IALR to move the CEA field forward. The Center offers a one-stop shop for many cutting-edge research projects and is a wonderful vehicle to support and attract industry partners. Part of the initiative is to also serve as a catalyst and hub for CEA companies and technology, and we are already helping to create an ecosystem around CEA innovation with some leading-edge projects in waste recycling, nutrient management, imaging and data analysis, and biotechnology. All of this will be facilitated by the 
We have lots of exciting research projects happening at the moment, both internally to fuel innovation, as well as contract research to support and help solve industry challenges. There are a couple I can mention.
When we launched the Center, one of the many opportunities we were excited about was our ability to leverage our state-of-the-art conferencing center here at IALR to bring industry and academia together through hosting conferences and workshops focusing on CEA. With the CEA industry growing in Virginia, the location of the Summit is near the stakeholders that the Center is striving to serve.
The CEA Innovation Center is growing rapidly, and we are always on the lookout for mutually beneficial partnerships in research and education, including contract research opportunities.
