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Tag: cyclospora outbreaks

Screenshot of The Packer podcast with Christina Herrick and Chris Sollid

Why Americans Are Losing Faith in Food Safety — And How to Fix It

Written by The Packer- By Christina Herrick on . Posted in Blog.

From The Packer – 

The International Food Information Council’s Kris Sollid breaks down survey data on dropping consumer trust and how repeated, transparent messaging can win back produce buyers in the aftermath of the cyclospora outbreak.

The International Food Information Council conducts its Food and Health Survey annually to help the industry better understand what information consumers seek to help them make more informed choices.

Registered dietitian Kris Sollid, senior director of research and consumer insights for IFIC, joined “The Packer Podcast” to discuss some of the findings from its most recent surveys.

“Among Americans, we’ve been asking about the safety or the perceived confidence in the safety of the U.S. food supply,” he says. “And for three straight years we’ve seen a decline in that confidence, so [there’s] some erosion in that confidence, and that cuts across just about every demographic that we capture.”

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How Produce Industry Rebuilds Trust After Cyclospora Outbreaks

Written by The Packer- By Christina Herrick on . Posted in Blog.

From The Packer – 

Crisis communication strategist Amy Philpott outlines why outdated response playbooks fail and how targeted messaging restores credibility.

In a typical food safety outbreak, a consumer response goes from “What’s happening?” to “What do I do to protect myself and my family?” to “Who is to blame?” and then “What is being done to prevent this from happening again?” says Amy Philpott, a public relations and crisis communication expert specializing in the food, agriculture and fresh produce industries.

But Philpott says that’s not happening in the recent cyclospora food safety outbreak, as there are few outbreaks in different stages. Because there are different timelines, consumers need different information — and that has made the response playbook almost obsolete.

“Consumers are asking all of these questions at the same time,” she says. “We’ve lost any sort of linear flow that we normally have, and that’s making it challenging.”

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