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From Strawberry Roots To Berry Innovation: Nourse Farms CEO Shares Insights On Expansion, New Opportunities

From its beginnings as a local strawberry nursery in 1932, Nourse Farms has evolved into an internationally recognized soft fruit nursery. Indoor Ag-Con is pleased to have Nourse Farms as an exhibitor for our March 11-12, 2024 edition in Las Vegas. We had the opportunity to catch up with CEO John Place to learn more about the company’s rich history, exciting expansion plans, state-of-the-art tissue culture labs and greenhouses in this month’s CEA Q&A. Read on to learn how this industry leader is not only adapting to changing market dynamics but also shaping them, as Nourse Farms positions itself to meet the evolving needs of berry growers worldwide, especially in the controlled environment agriculture sector.

Nourse Farms has a rich history dating back over 90 years.  Can you share some key milestones in the company’s journey and how these have shaped its commitment to innovation and quality?

Aerial Photo Nourse Farms Whately, MA location
Aerial photo of Nourse Farms Whatley, Massaschusetts location

With Nourse Farms being around for almost a century, we’re fortunate to have a number of milestones that emphasize our commitment to innovation and delivering quality. Some highlights include:

  • 1932: The farm was established as a strawberry plant nursery
  • 1978: Raspberry plants added to the product mix
  • 1980: The first tissue culture lab built
  • 1982: Customized cooling facility built, allowing for storage of dormant, bare root plants
  • 2003: Blackberry plants added to the product mix
  • 2019: The first commercial planting of tray plants (strawberries) and long canes (brambles)
  • 2020-2022: The continued expansion of tray plants and long canes
  • Present: A major expansion of our lab, greenhouses, and growing facilities that is intended to not only increase our footprint, but also amplify our commitment to innovation, as we will be using cutting-edge technologies to help us grow the cleanest, highest quality plants possible.

The recent announcement about your expansion plans and partnership with an investment firm are exciting and significant developments for Nourse Farms. Could you elaborate on the strategic goals behind the expansion and how it positions the company to meet the evolving needs of berry growers worldwide, especially in the CEA sector?

Nourse Farms Mills River, North Carolina location
Nourse Farms Mills River, North Carolina location

Nourse Farms has focused on delivering the highest quality plants and exceptional customer service to the berry industry for decades. We are sitting at a pivotal point in North American berry farming where consumer demand is growing alongside new production techniques that are game-changers to the industry. Our goal is to secure our position as the market leader in berry plant propagation in North America. With that in mind, we are making a significant investment in our growing facilities in multiple locations to grow the highest quality plants for our customers.

We will now be growing in three distinct climates (Massachusetts, Washington, and North Carolina) so that the variety selection and plant type we have for our customers is grown in the best climate for its purpose. The new tissue culture lab, greenhouses, tray fields, trellis fields, and cold storage are all a part of our process and are included in the upgrades we are making. We believe these strategic investments will position us to scale quickly and efficiently to meet the changing needs of the market.

With the upcoming modern tissue culture lab and greenhouses in Massachusetts and North Carolina, how do you envision these facilities enhancing Nourse Farms’ ability to innovate and provide top-quality plants to your customers? Are there specific technologies or practices you’re excited to incorporate?

Tissue culture and micropropagation have been a cornerstone of Nourse Farms since we built our first lab in 1980. We use these techniques to grow our clean foundation mother plants, from which we propagate. With our ability to do in-house virus indexing and eliminate thru heat treatment, we can ensure our mother plants are of the highest quality. This new lab is actually our fourth lab to be built and will give us not only significant production capacity beyond our current lab but will also incorporate automation throughout the facility to aid in producing consistent, efficient, predictable results.

You’ve mentioned that you believe the future of berry production will increasingly demand substrate-grown plants. Can you provide some insights into the advantages and innovations in your substrate production process that make this approach so promising?

Nourse Farms long canes
Nourse Farms long canes

Over the last several years, we have been growing tray plants (strawberries) and long canes (brambles). We have learned a lot regarding growing systems, proper fertigation, timing of planting, and other important details to produce a plant that is fit for purpose for our customers. With this experience, we are now positioned to strategically scale this part of our operation to meet the growing demands of the industry and ensure that our customers will receive the high-quality plants they expect from us.

Now that we are growing in multiple climates, various plant types and varieties can grow in the optimal conditions that they require.

Variety development also plays a key role in the innovations that we are preparing for the market. We have been working with berry breeders around the world for decades in an effort to identify, import, trial, and then scale the best genetics for our customers.

As Nourse Farms continues to expand and innovate, what do you see as the most significant trends or opportunities in the controlled environment agriculture industry, and how is the company positioned to take advantage of these trends?

Berry consumers are demanding not only more berries but also higher quality berries. The strategic steps Nourse Farms is taking are a direct result of our response to the fact that berry production is moving from traditional outdoor growing areas towards indoor facilities near population centers. High-tech glasshouses and indoor vertical growing facilities require a plant type grown specifically for these high-capacity facilities to generate the return on investment that is required.

This is where the opportunity is for upstream suppliers like us. Our plants are grown specifically to meet this demand and give our customers the returns they need for their investments. The more growing we do—both of our plants and of our business—the more success for our customers.

For more information on Nourse Farms, visit the company website.
And, be sure to visit them in booth 317 at Indoor Ag-Con from March 11-12, 2024 at Caesars Forum in Las Vegas!

Gotham Greens Expands Into the Southeast With Georgia Greenhouse Opening

NEW YORK, Oct. 11, 2023 (GLOBE NEWSWIRE) — Gotham Greens, a Certified B Corporation™ and one of the fastest growing indoor farming brands, today announced the opening of its first high-tech hydroponic greenhouse in the Southeast region and the company’s twelfth greenhouse nationwide. The 210,000 square foot state-of-the-art facility in Monroe, Ga., located between Atlanta and Athens, Ga., is the company’s second of three new greenhouses opening in 2023. The greenhouse will provide a year-round supply of Georgia Grown, fresh produce to retail, restaurant, and foodservice customers throughout the region, including Whole Foods Market, Publix, Harris Teeter, The Fresh Market, and more. This includes new offerings, such as the regionally-inspired Coastal Crunch lettuce and family size packs of the best-selling Butterhead and Gourmet Spring Mix.

“As we celebrate National Farmer’s Day, this expansion into the South is a pivotal moment for Gotham Greens and brings us one step closer to our goal of being able to deliver Gotham Greens fresh produce within a day’s drive from our greenhouses to 90% of consumers across the U.S.” said Viraj Puri, Co-Founder and CEO of Gotham Greens. “Our new Georgia greenhouse is the largest, most technologically advanced we’ve ever built and uses enhanced automation, climate control and data science capabilities to ensure that our greens are not only delicious, but also consistent and reliable for our customers.”

The greenhouse boasts sophisticated new technology to overcome the region’s hot, humid climate and ensure all leafy greens and herbs meet the standard consumers nationwide have come to associate with and expect from the brand. In contrast to traditional open-field farming methods, Gotham Greens farms use up to 90% less water and 97% less land compared to conventional farming methods and provide a consistent and proven way of growing food closer to where people live. While field crops are especially vulnerable to the elements such as heavy rains or drought, the fully closed greenhouse system provides protection and reliability for customers.

“Gotham Greens’ new, state-of-the-art greenhouse facility in Monroe will deploy the latest, cutting-edge agricultural technology, while creating almost 100 jobs in Walton County and providing consumers across Georgia with sustainable, Georgia Grown produce year-round,” said Tyler Harper, Commissioner of the Georgia Department of Agriculture. “Gotham Greens and the Georgia Grown brand are rooted in the shared values of quality, integrity, and innovation, and we’re proud to welcome them to the great state of Georgia.”

Agriculture is Georgia’s oldest and leading industry, contributing $70 billion to the state’s economy. With increasing high impact weather events, it is essential for the region to embrace new, innovative farming methods and products.

In Georgia, one in nine people face hunger, including one in eight children. Gotham Greens will work with local non-profit partners to help address food insecurity and provide seedlings for community gardens and educational purposes. In 2022, the company donated more than 44,000 pounds of food to families in need and provided more than 27,000 seedling donations for community gardens and educational purposes.

For more information on Gotham Greens, its greenhouses and its products, please visit gothamgreens.com.

ABOUT GOTHAM GREENS
Gotham Greens is an indoor farming company and a fresh food brand on a mission to transform the way we approach our food system, putting people and the planet at the forefront. Gotham Greens produces and delivers long-lasting and delicious leafy greens, herbs, salad dressings, dips, and cooking sauces all year round to retail, restaurant, and foodservice customers. A Certified B Corporation™, Gotham Greens sustainably grows high-quality produce using up to 90% less water and 97% less land than conventional farming through its national network of climate-controlled, high-tech greenhouses across America, including locations in New York, Illinois, Rhode Island, Maryland, Virginia, Colorado, California, Georgia and Texas. Since its launch in 2011, Gotham Greens has grown from a single urban rooftop greenhouse in Brooklyn, N.Y., to one of the largest hydroponic leafy green producers in North America. Gotham Greens products are available in more than 6,500 locations nationwide, including Whole Foods Market, The Kroger Co., Sprouts Farmers Market, Albertsons, Target, The Fresh Market, FreshDirect, AmazonFresh and more. For more information, visit gothamgreens.com.

iGrow News Launches Market Research Division

Indoor Ag-Con media partner iGrowNews, a prominent news platform renowned for its extensive coverage of industries within the agriculture sector, has launched a new Market Research Division.

This new division provides tailored market research services based on each client’s unique needs and challenges. Leveraging the expansive database they have amassed over the years, iGrow News aims to offer unparalleled insights spanning various industries such as Controlled Environment Agriculture (including Indoor Farming, Vertical Farming, Greenhouses, and Container Farming), Robotics & AI in Agriculture, Crop Nutrition, Crop Protection, Agriculture Machinery & Equipment, Farm Management Software, and Sensors & IoT in Agriculture.

In the age of data-driven decision-making, iGrow News’ decision to launch this division reflects its ongoing commitment to meet the evolving needs of its clients. “We have always strived to bring relevant news and information to our audience. With this new division, we are taking it further by providing actionable insights derived from a deep analysis of our vast industry data. This move positions us as a news platform and a strategic partner for businesses,” says Sepehr Achard, CEO of iGrow News.

The Market Research Division will utilize the latest techniques and methodologies in data analysis to provide actionable market insights, in-depth reports, and strategic recommendations. This will equip clients with the knowledge they need to make informed decisions and stay ahead in their respective markets.

iGrow News invites all interested parties needing tailored market research services to reach out and explore how this new initiative can meet their unique needs.

iGrow News is a leading news platform specializing in the agriculture technology sector. They deliver industry news and information, helping professionals stay updated on current trends and developments. With its new Market Research Division, iGrow News is set to offer more personalized services to businesses, contributing to strategic planning and informed decision-making.

News website: igrownews.com

Reports: agtechreports.com

 

Press Contact:
Sepehr A. Achard
Chief Executive Officer
e: sepehr.achard@igrow.news

Talking Automation, Sustainability and Scale With Better Future Farms Co-Founder John McMahon

Earlier this month, Virginia Governor Glenn Youngkin announced that Better Future Farms, Inc. will build a new hydroponic greenhouse and processing facility on a 61-acre site in the  Louisa County Industrial Air Park. Backed by funding from Generate Capital, a sustainable infrastructure investment and operating platform and a distribution partnership with Taylor Farms,  a leading North American producer of salads and healthy fresh foods, the facility is set to come online in 2024.  In this month’s CEA Q&A, John McMahon, co-founder/chief operating officer of Better Future Farms and founder of Schuyler Greens, shared insights on their decision to locate in central Virginia’s Louisa County , their sustainability initiatives and long term goals for the company.

What led to the decision to build the new greenhouse and processing facility in Louisa County?  What factors made this location the best choice for Better Future Farms?

Better Future Farms Indoor Ag-Con Q and AThe decision was driven by both the site and infrastructure. My business partner David Drescher and I both live in the Charlottesville area, and Louisa County is the next county over.  In central Virginia it’s hard to find the flat terrain needed for a greenhouse facility.  This site had that and the right infrastructure in place in terms of electrical capabilities, natural gas, and proximity to large freeways and distribution logistics.

The local support was another key factor.  We looked at several different counties and once we talked to Louisa County about the project and what it entailed, they were incredibly supportive and became great partners throughout the process.

We also wanted to build our first project in our own backyard in Virginia, as we’re from the area and didn’t want to be on a plane every week. Leveraging our existing relationships in the CEA industry in Virginia also played a role. The state is very enthusiastic about the future of CEA and government agencies and organizations like the   Virginia Department of Agriculture and Consumer Services and the Virginia Economic Development Partnership were very supportive and helpful.  And, of course, Virginia itself is a great choice since it puts the facility within a day’s drive of a large population base.

What will differentiate Better Future Farms from other greenhouse/indoor operations?

I’ve been a grower for about 10 years now, so I tend to be a bit cynical when it comes to making big claims. I would say that we’re investing a significant portion of our capital in automation – in the greenhouse, pack line, and growing system.  This decision was influenced by owning and operating a smaller greenhouse for years and recognizing the repetitive tasks that are present in greenhouse operations. The goal of automation is not to replace employees, but to automate the tasks that are repetitive and do not add value, freeing up employees to perform more important tasks.

I see automation is a tool in our toolbox.  We’re not a technology company. At the end of the day, our job is to be a sustainable business that grows lettuce at the right price. The focus of the investment and all our innovations is to do that as efficiently as possible.

Can you share more about your partnership with Taylor Farms?  How will this collaboration help you reach more customers?

Better Future FarmsTaylor Farms is one of the largest salad and fresh cut vegetable processors in the world and all our lettuce will be marketed under Taylor Farms’ Earthbound Farms brand. David and I have both been at this for a long time and we know what it takes to build a brand.  So, we wanted to team up with an existing brand rather than build a new one from scratch.  We talked to several companies and when we met with Taylor Farms, our objectives, philosophies, and values all aligned.

I’m not the type of greenhouse grower seeking to displace field growers.  The way the industry is now, greenhouse/controlled environment agriculture production is miniscule compared to what the large California farms put out.  But these western growers see a need to diversify the supply chain.  Retailers are asking for it because of food safety issues. And, together with post pandemic freight, shipping and other supply chain , water, and weather challenges, it’s gotten more complicated –and more expensive.  Greenhouses/CEA can help diversify the supply chain by allowing these large players to grow product closer to the end user.

We have a great relationship with Taylor Farms and are so excited to be working with them.  For me, starting as a smaller, niche grower, it’s a huge honor to be growing for the largest lettuce producer.

Can you speak to any specific sustainability initiatives or practices that Better Future Farms will implement in its operations and how they align with Generate Capital’s focus on sustainable agriculture?

Generate Capital is a leading ESG public benefit corporation focused heavily on building and financing solutions for clean energy, water, waste, agriculture and more.  They’d been looking at the CEA sector for some time.  While we are their first investment here, I expect they will be very active in this space, and not just with us.

We certainly share their focus on sustainable agriculture and have several sustainability initiatives in our operations.

We are harvesting all our rainwater. Virginia consistently gets 44 inches of rain distributed throughout the year.  We expect that 90-95% of our irrigation will be reclaimed water.  As part of our 14.5-acre facility, we have a 2-acre retention pond that can hold 2.5 million gallons that we’ll be pulling into the greenhouse and using for irrigation.

We’ll also be using 100% LED lights, so there will be no high-pressure sodium lighting and less energy use.

And we’ll always be on the lookout for even more ways to use the least amount of inputs and energy to be as sustainable as possible.

What are your long-term goals for Better Future Farms? What do you hope to achieve in the next few years?

Our goals are to build out multiple facilities in Virginia and other geographical locations, add different products, and grow our partnership with Taylor Farms.

In terms of crops, we’d like to offer different types of lettuce and, possibly, berries.  We want to become a diversified producer. The challenge is you need to marry products that complement each other. For example, lettuce and strawberries work well together because they both travel in the cold chain.  Tomatoes and vine crops need to be on a warmer truck.

What’s next for Schuyler Greens?  Will you still be involved?

I wouldn’t be doing this new project without the knowledge and experience I gained from launching and building Schuyler Greens.  I’ve owned Schuyler Greens for more than 9 years now and it encompasses 225 acres outside of Charlottesville with a greenhouse in the middle. I will be keeping Schuyler Greens separate from Better Future Farms.

Schuyler Greens is better off as a traditional farm with a greenhouse on it as we don’t have access to the infrastructure or flat terrain needed to scale up a large greenhouse. The value for me is that Schuyler Greens is a true working farm with cattle, timber and other resources.

We really live in an Amazon world today.  The pandemic certainly accelerated some of the structural changes and put a spotlight on supply chain issues.  Just like consumers, wholesalers and retailers want product all the time so it’s essential for growers to keep up the pace of demand or risk losing business.

The bottom line is that all farming is economies of scale. To consistently produce every day of the week and be sustainable, reliable, and dependable for your customers –whether you’re a small niche grower or a mega-grower– is hard work.    At Schuyler Greens and Better Future Farms, we’re committed to meeting the needs of our customers and partners and are excited about the future.

To learn more about Better Future Farms, visit   www.betterfuture.farm

To learn more about Schuyler Greens, visit www.schuylergreens.com

Eden Green Technology Partners with PathoSans® to Improve its Food Safety and Sustainability Practices

Eden Green Technology (EGT), an innovative indoor agriculture technology provider dedicated to food safety and sustainability, has partnered with PathoSans, a provider of environmentally responsible electrochemically-activated solutions (ECAS), for its sustainable cleaning and disinfecting needs.

Eden Green and PathosansDelivering “Greenhouse-as-a-Service” (GaaS), EGT designs, engineers and manufactures vertical greenhouses to help grow large amounts of fresh food that can be sourced locally. The company partnered with PathoSans because unlike traditional caustic cleaning chemicals, PathoSans’ ECAS technology produces a cleaner and disinfectant using just salt, water and electricity. It contains no added fragrances and is safe for use on foods and in food preparation. In addition, the disinfectant eliminates pathogens and molds that can exist on food, where food grows, and in food packaging and preparation areas.

eden green and pathosans“Food safety is our top priority at EGT and it governs each of our processes,” said Aaron Fields, Director of Horticulture at Eden Green Technology Fields. “That’s why we chose PathoSans to ensure our operations use safe and effective cleaning solutions. PathoSans shares our mission of delivering innovative technology with a focus on social responsibility, safety, self-sufficiency, and sustainability.”

Increasing Self-Sufficiency and Sustainability with On-Site Generation

 PathoSans’ on-site generation system enables EGT to produce both cleaning and disinfectant solutions on-demand, without reliance on traditional supply chains. This complements EGT’s business model as it operates self-sufficient greenhouses using location and climate agnostic technology that enables indoor farm crops to be produced anywhere. Doing so allows EGT to address food deserts and help restaurants, grocery stores and governments produce food without the need for transporting long distances. The ability to now produce an unlimited supply of cleaning solutions as needed enables EGT to provide even more self-sufficient greenhouses to its clients regardless of size or location.

Through its partnership with PathoSans, EGT can also fulfill its mission of providing greenhouses and services that reduce waste, water consumption and reliance on greenhouse gas emissions. On-site generation of cleaning and disinfecting solutions allows EGT and its clients to refill spray bottles and reduce plastic waste. Without relying on chemical supply chains, EGT further shrinks its carbon footprint by eliminating chemical transportation, storage and disposal. Additionally, since PathoSans solutions leave no chemical residue behind on surfaces, greenhouses can save water since less rinsing is required.

“PathoSans is an excellent example of a partner that seamlessly fits into our process while bringing sustainable solutions to our clients with environmentally-responsible cleaning and disinfecting,” added Fields. “We plan to incorporate PathoSans solutions into more processes of operations and work with them on new innovations. Not only will PathoSans products keep our production safe and clean, but they will be paramount to the success of our Food Safety program of the future.”

PathoSans will be exhibiting at Indoor Ag-Con at booth 527. For more information, visit www.pathosans.com.

Execs From IFPA, Bright Farms, Soli Organic, Local Bounti Join Indoor Ag-Con Las Vegas 2023 Keynote Line-Up

February 14, 2023Indoor Ag-Con is excited to announce the latest addition to its headliner keynote schedule for the upcoming February 27-28, 2023 edition at Caesars Forum Las Vegas. Titled “The Ever-Changing Business Model of Controlled Environment Agriculture Farming,” this keynote panel will be moderated by Vonnie Estes, Vice President of Technology, International Fresh Produce Association (IFPA), and will feature Steve Platt, CEO, BrightFarms; Matt Ryan, CEO, Soli Organic; and Dave Vosburg, CIO, Local Bounti. The keynote is scheduled for Monday, February 27, 2023 at 11 am PST.

“From greenhouse growing operations and indoor vertical farms to heavy labor and automation, it seems like the CEA industry has an identity crisis.  The business model is often in flux between being a produce provider or a technology provider,” says Brian Sullivan, CEO, Indoor Ag-Con.  “Our panel of CEA industry leaders will explore the reasons for this shift and offer predictions on where the business model is headed in the future.”

This panel joins the Indoor Ag-Con 2023 CEO headliner keynote line-up, which also includes the opening morning kick-off session with Arama Kukutai, CEO, Plenty and the day two morning keynote from Dave Chen, CEO, Equilibrium, as well as full roster of panels, debates and fireside chats.

Keynote panel participants include:

VONNIE ESTES, VICE PRESIDENT OF TECHNOLOGY, IFPA
Vonnie’s role as VP of Technology at the IFPA is to bring technology to the produce industry across the supply chain, working with both technology companies and the industry to identify and solve pressing needs. Her career has been driven by a passion for agriculture, technology and sustainability. She has held leadership positions at prominent companies including DuPont, Monsanto, and Syngenta along with start-ups including DNAP, Emergent Genetics, and Caribou Biosciences to identify revolutionary science and bring products to market. Vonnie is a sought-after voice, speaking and publishing frequently.

STEVE PLATT, CEO, BRIGHTFARMS
Steve Platt is CEO of the mission-driven indoor farming leader BrightFarms, and a veteran CPG executive with a proven record of growing brands. Under Steve’s leadership, BrightFarms was acquired by lead investor Cox Enterprises in 2021, resulting in a clear roadmap for future growth and a positive exit for initial investors. His passion for BrightFarms’ mission and products led him to the company, which grows pesticide-free leafy greens in its 6 high-tech facilities across the country.  Before joining BrightFarms, he was CEO of Icelandic Provisions, where he led the company to become the fastest-growing brand in dairy yogurt. Previously, he was an Executive at Danone, spearheading brands like Dannon, Oikos, Danimals and YoCrunch.
MATT RYAN, CEO, SOLI ORGANIC
Matthew Ryan serves as chief executive officer (CEO) at Soli Organic. As CEO, his focus is on strengthening the company’s competitive advantages and achieving scaled topline growth. Prior to his role at Soli Organic, Ryan served as the chief marketing officer and chief strategy officer at Starbucks where he developed and executed marketing and strategy plans, managed the food and beverage portfolio and led all other marketing, product, brand, and consumer functions. As the head of brand management for The Walt Disney Company, he oversaw the company’s brand management, brand development, franchise management, customer data, and CRM.

DAVE VOSBURG, CIO, LOCAL BOUNTI
Dave Vosburg is Chief Innovation Officer of Local Bounti. With two decades of international financial, business development and technology experience, Dave has spent his life career founding, growing and scaling technology businesses that create social value. Previously he was CFO and Head of Emerging Technology at Sensei Ag, a market changing AgTech venture founded by Oracle co-founder Larry Ellison. For five years prior, Mr. Vosburg served as CFO and Head of Business Development of Crop One Holdings, a vertical farming company based outside of Boston, MA. He is also Co-Founder of Conception Nurseries, a micro-propagation company based in Sacramento, CA.

2023 CONFERENCE SCHEDULE FEATURES NEW FORMATS, 70+ SPEAKERS
In addition to these headliner keynotes, the 2023 educational conference will also feature insightful panel sessions featured within three comprehensive educational tracks – grower; trends & innovation; and funding & guidance. Attendees can also look forward to new friendly debate formats and fireside chats, too.

EXPANDED EXHIBIT FLOOR
2023 will welcome the largest number of exhibitors in the event’s 10-year history. From irrigation and LED lighting to environmental control systems, substrates, greenhouse equipment, energy solutions, business services and more, attendees will have the chance to see the latest introductions and innovations from vertical farming and controlled environment agriculture leaders in 174 booths.

CO-LOCATION WITH NATIONAL GROCERS ASSOCATION SHOW
Indoor Ag-Con will once again co-locate with the National Grocers Association (NGA) Show, the leading trade show and conference for independent grocers, offering even more networking and business opportunities for attendees and exhibitors alike. The NGA Show and Indoor Ag-Con visitors will have the opportunity to explore both exhibit halls as part of the full conference pass offerings.

MORE NETWORKING
Exhibitors and attendees can enjoy complimentary luncheons on the show floor each day, a show floor cocktail reception, breakout sessions and other opportunities to reconnect with friends and meet new business partners.

QUICK FACTS:
WHEN: Monday, February 27 – Tuesday, February 28, 2023
WHERE: Caesars Forum, 3911 Koval Lane, Las Vegas, NV 89101
INFO: For information on exhibiting or attending visit www.indoor.ag or email suzanne@indoor.ag

ABOUT INDOOR AG-CON LLC
Indoor Ag-Con is the largest US trade event for vertical farming | indoor agriculture |controlled environment agriculture, the practice of growing crops in indoor systems, using hydroponic, aquaponic and aeroponic techniques. Its events are crop-agnostic and touch all sectors of the business, covering produce, legal cannabis | hemp, alternate protein and non-food crops. More information: www.indoor.ag

 

The Importance of Connected Smart Solutions in Indoor Ag

Ridder is committed to providing growers with the solutions they need to maximize their crops’ potential and prepare them for future challenges. Ridder collaborates with global partners to create and deliver Connected Smart Solutions which enable the operations for sustainable food and flower production in Controlled Environment Agriculture across the world.

Wil Lammers, Ridder’s Managing Director of the Americas, points out that a part of Ridder is best known for its drive systems – Operating air vents, sidewall ventilation, and screen systems in greenhouses. “The customer base for our drive systems is typically the major greenhouse manufacturers in Europe and North America. We are also working more with smaller regional greenhouse builders. But today Ridder is so much more than drive systems. We offer a complete line-up of connected smart solutions by providing a unique plant-centric suite of technologies that work in close harmony to master the major crop balances and processes in a controlled environment.”

According to Lammers, it is increasingly desired by advanced greenhouses and indoor growing environments to look for a complete holistic solution – managing plant growth and ensuring business continuity with a smarter use of energy, water, labor and knowledge. “Not only from a growers-perspective, but also from a business owner point of view. There is clearly more demand for a more integrated approach when it comes down to greenhouse automation and other technologies.”

“We offer individual components such as drive systems, screen cloths, climate computers and water treatment systems to guarantee optimum crop quality through controlled and precise growth. In addition, we ease work with robotics, labor registration and other smart innovative technologies. Of course each individual solution is high-level, but when they work together, they are perfectly tuned to each other to create the optimal growing conditions and controlled in one go”

Lammers explains that Ridder has a unique position with regards to what it takes to produce plants. “In the indoor environment, there must be a perfect balance between photosynthesis and the energy balance around the plants. There is also the moisture balance, which involves transpiration and the vapor pressure deficit around the plants. On top of this you will also need to consider the irrigation and fertigation of the plants and integrated pest management to maintain plant health. Since a controlled environment is a micro-climate, adjustments in one of these plant or climate parameters will influence another. Therefore, it is important that the technology used in indoor farms or greenhouses work in close harmony to master these balances and processes in a more effective and sustainable way.”

The process of managing and balancing irrigation, ventilation, heat and light will provide business owners and growers with a profitable bottom-line result of their venture. “Please come visit us at Indoor Ag-Con booth 704. We look forward to discussing your challenges and provide you with the latest insights on how both our connected smart solutions allow you to future-proof your business and help you grow your way.

Discover the latest insights on CEA automation, irrigation, energy and management at Ridder’s knowledge sharing platform: https://blog.ridder.com/

HYVE® & AGEYE® Announce Strategic Partnership Aimed at Bringing Next Generation of Innovation to Indoor Farming

(Verona, Virginia February 15, 2023) –   HYVE Indoor Farming Systems, a solutions-based, manufacturer of Controlled Environment Agriculture (CEA) systems and AGEYE, a preeminent leader in automated platform monitoring for vertical farms and greenhouses, today announced a strategic partnership aimed at bringing unmatched complete technology to the CEA industry and commercial growers.

HYVE is Central Virginia-based and offers complete hydroponic growing solutions with an emphasis on hardware, design, and system infrastructure. AGEYE, from the greater Raleigh, North Carolina area provides sophisticated artificial intelligence capability that monitors every plant within a system for more predictable harvest outcomes and the resultant effect of more profitable harvests.

According to Ron Acorn, President of HYVE, “Our goal remains to provide a total and complete scalable solution for indoor farming. We trace our origin to the LED lighting industry and initially began in CEA by offering a range of LED grow lights. Over time this has evolved to complete systems that include everything from heavy duty racking, controls, food grade trays with automated movement, robotics, nursery, seeding, harvesting equipment, automated tray cleaning, and more. The strategic partnership with AGEYE will now further enhance HYVE systems by providing growers with the choice for a comprehensive integrated artificial intelligence capability that will allow for revolutionary plant and system monitoring.”

Nick Genty, Co-Founder and CEO of AGEYE says about the alliance: “AGEYE’s focused core competency has been software and artificial intelligence (AI). Our AI systems utilize visual inputs and growth development insights and essentially turn them into autonomous actions within a system’s architecture. What this means for a grower is that we have a sophisticated means to monitor the health and development of crops through every stage of the growth process and invoke actions that will help to identify abnormal growth patterns that may adversely affect harvest and profitability. We can mitigate issues at an early stage leading to much better outcomes for the grower.”

He adds: “We are excited to partner with HYVE as we view their systems to be the perfect fit for our artificial intelligence solution. Their platform is a complete and robust scalable technology answer and our system as an integration will provide those in the controlled environment sector an unmatched choice. Together we will create truly exceptional outcomes by bringing to market an automated turn-key solution that can really be viewed as the standard for the next generation of vertical indoor farming systems.”

HYVE will be exhibiting at Indoor Ag-Con in booth 619. AGEYE Technologies is a platinum partner of Indoor Ag-Con and Nick Genty will serve as a moderator for a discussion on “Avoiding Nutrient Imbalances” the second day of the show.

More information on HYVE can be found at www.growhyve.com while additional information on AGEYE can be found on the company’s website www.ageyetech.com.

 

 

Top Reasons To Be Part Of The Premier Event For Indoor Agriculture

This February, Indoor Ag-Con will return to Las Vegas and bring together the entire indoor vertical farming and controlled environment agriculture community. 

With an unmatched program and exhibit hall, you won’t want to miss this annual event scheduled for February 27-28, 2023. Here are the top reasons it’s a must-attend event.

>Register now to take advantage of the early-bird rate and save!<

1.Learn from the brightest minds in the field 


With two idea-packed days of education, you’ll have the opportunity to learn from some of the brightest minds and inspirational thought leaders in the field of agriculture. 

Education is offered in a variety of formats including keynotes, insightful panel sessions and new fireside chats. The program is designed to enhance your career and grow your business in new ways. 

 

2. Expansive vertical farming and controlled environment agriculture marketplace


Explore the latest innovations from the largest number of exhibitors in Indoor Ag-Con’s 10-year history. Inside the exhibit hall, you’ll find state-of-the art products and services from the top suppliers. From irrigation and LED lighting, to environmental control systems, substrates, greenhouse equipment, energy solutions, business services, and more!

The Indoor Ag-Con Expo Floor is open on Monday, February 27 from 12:00 pm – 6:30 pm PST and Tuesday, February 28 from 9:00 am – 1:00 pm PST. 

 

>Register now to take advantage of the early-bird pricing!<

Indoor Ag-Con 2022 Lunch 23. Connect with industry professionals from across the country

 

At Indoor Ag-Con, you’ll have the opportunity to connect with like-minded individuals and expand your network like never before. This includes growers, top suppliers, distributors, investors, start-ups, and educators. 

Indoor Ag-Con will once again co-locate with the National Grocers Association (NGA) for even more networking and business opportunities. 

 

UrbanGro.IndoorAgCon20224. Experience the 10-Year anniversary of Indoor Ag-Con

 

We’re a decade strong and continuing to grow! And now is the perfect time to be part of our growth and immerse yourself in the future of farming. This year will feature more exhibits than ever, three education tracks to keep you up-to-date on best practices, and exclusive opportunities to network. 

More than a conference, Indoor Ag-Con is the place for business connections, ideas, AND it’s the marketplace for technology trends and product innovation. 

 

>Act now to take advantage of discounted registration, available only for a limited time!<

Where Agriculture Meets Wellness: Q&A With Seed2Source Founder Jennifer Waxman

Jennifer Waxman The Villages GrownAfter successfully guiding The Villages Grown™ to its current position as a vertically integrated, 84-acre total footprint, controlled environment agriculture (CEA), year-round, produce growing operation in Central Florida,  Jennifer Waxman is heading back to her roots.  That is, she’s turning her focus back to Seed2Source, the firm she launched in 2005 driven by her “agriculture meets wellness” passion and vision.

Indoor Ag-Con is thrilled to have Jennifer on our Advisory Board, as a speaker at the upcoming CEA Summit East in Virginia next week , and Indoor Ag-Con in Las Vegas in February 2023.  We had the chance to catch up with this busy CEA industry leader to learn more about her vision and plans in this month’s Q&A

For the last 6 years, you’ve overseen the impressive growth and development of The Villages Grown.  Why was the timing right to leave that post to focus on Seed2Source?

We were given the honor and trust to carry out our vision and model for The Villages Grown. This included the strategic direction, design, construction, and operation of a first-of-kind CEA in the South. We backed this with educational programming from both B2C and B2B. We built a community-based brand yet grew enough product for expansion throughout Florida. We worked with beautiful people in a beautiful community.

However, it is no secret that CEA is only scratching the surface in the US. We knew we wanted to be at the head of the ride with its growth. Several players in the CEA sector were showing intrigue and interest in our model. I believe this was rooted in our ability to build a strong brand, educate, all the while supporting other local farmers along the way.

I’ve learned a lot since entering the hydroponics sector in 2000. This is when I started to conceive this model of holistic wellness and was based on my global travels, thus observing the ‘Future of Food’. There is a lot to share from a rather long career in this sector. I have experienced successes, failures, and have observed overall industry needs and voids. This is the exciting part and I wanted back in!

Share more about Seed2Source, your Sustainable Ag Business Consulting Firm focusing on controlled environment agriculture

Seed2Source launched in 2016 but was really an evolution of my first ‘Agriculture Meets Wellness’ firm which was launched in 2005. Seed2Source is a first-of-kind, Sustainable Agriculture & Wellness, consulting firm headquartered in Florida but serving the US (and beyond). The firm focuses on strategic CEA projects rooted in sustainable agricultural, food-as-medicine, and local food system models.

Our CEA experience includes Vertical Farming, Controlled Greenhouse, Aeroponic and Hydroponic Methodologies, Strategy, Branding, Distribution, Education, Innovation, and Science. We are a one-stop-shop and are surrounded by the best and the brightest in all operational units required for true success. We bring in different consultants as the projects deem fit. This allows us to take on both small and large projects as the market dictates.

At the upcoming CEA Summit, you’ll be speaking on 2 panels, including one titled “Building The Future of CEA”.  If there is one message you hope to get across on that panel discussion what is it?

The CEA industry is still at its infancy and shall evolve with continuous iterations and innovations. Typically, when most people think of CEA, they only think of High-Tech, AI, Automation, etc. and forget about the State of Agriculture in general. I hope people start to realize that CEA is ‘part’ of a solution and not the ‘only’ solution. Also, I hope that people don’t forget about the actual agriculturists and horticulturists that are the true heroes in creating a sustainable, profitable, CEA operation. This seems to be lost with many of the current players in CEA.

You’ll also be speaking at the 2023 edition of Indoor Ag-Con on a great session idea you brought to us, “Building A CEA Alliance:  The Power of Grower Partnerships.” Can you share a little more about this idea?

As it stands, there is little-to-no diversity in US CEA. Everyone is clamoring for funding, market share, and innovations in technology. I believe they are missing a huge opportunity for collaborations, strategic partnerships, and supply chain solutions. We must work together not only for larger supply chain opportunities in both retail and wholesale, but to truly exchange best business practices and the like. We should also be collaborating to keep domestic supply in our own backyard and with prominence. There is enough business to be had for all!

What’s next for you and the team at Seed2Source?  

Our vertically integrated CEA Model, of which we pride ourselves on, was clearly not an overnight success. We are still on this journey. This will continue to be the core of our mission and vision. The Vision – ‘Intersecting Agriculture with Wellness as a Food-As-Medicine Approach’ — will continue to drive our passion and expansion.

We feel strongly that this is the model for success and ultimate operational sustainability. We are being courted by some amazing operations – both new and old players in the CEA space – which has been rewarding. We will continue to build our CEA and overall Domestic Farm Partnerships and Educational Programming.

Learn more about Jennifer and her team at www.seed2source.com