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Indoor Ag-Conversations

From HortAmericas: Indoor Ag-Con Webinar Q&A: Profitable CEA with Low-Tech Systems

During an Indoor Ag-Conversations webinar on Aug. 26, Chris Higgins, president and co-founder of Hort Americas, joined a panel of industry experts, including Aaron Fields, CEO, Campo Caribe, and Richard Vollebregt, CEO, Cravo Equipment Ltd,  to discuss the practical challenges of controlled environment agriculture.

The session, Smart, Not Flashy: Building Profitable CEA with Low-Tech Systems, sparked several comments and questions from attendees, including a number that were not able to be covered during the broadcast.  These are included below with remarks from Chris and you can read more by going to his direct Hort Americas Blog Post  too.

For more information, reach out to Chris Higgins here.

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The Packer

From The Packer: Forget ‘High-Tech’: Aim for ‘Right-Tech’ in CEA

From The Packer | September 2, 2025

Building profitable controlled environment agriculture means right-sizing technology to suit your environment and achieve your goals. And those goals should be focused on ROI, say industry experts.

When you hear the phrase “controlled environment agriculture” (CEA), what do you envision? Maybe a large commercial greenhouse? An indoor vertical farm with extensive lighting and HVAC? Perhaps a fully integrated container system where every system is controlled by a proprietary program?

Do you think of the humble high tunnel?

Perhaps you should. Depending on the setting and crop, it might be the perfect tech level for a profitable CEA operation.

“‘CEA’ typically refers to a fully enclosed environment where you’re trying to control every element within a building, but when people are trying to look at lower-cost solutions for different crops, it can include solutions that will be manipulating the outdoor climate to create a better environment,” says Richard Vollebregt, CEO of Cravo Equipment Ltd., a Canadian-based company that designs and builds retractable-roof houses for global agriculture, specializing in fresh produce.

“Anytime you are using manual or automated tools and systems to control the climate — be it a room or greenhouse or a hoop house — to either extend the season or to grow more profitably year-round, that’s controlled environment agriculture,” says Aaron Fields — CEO of Campo Caribe, a Caribbean-based hydroponic lettuce facility — who has grown in CEA operations in Texas and Puerto Rico as well.

Both Vollebregt and Fields — together with Chris Higgins, general manager of Hort Americas, a Texas-based CEA supplies provider — spoke during the most recent “Indoor Ag-Conversations” webinar, held Aug. 26. The focus was on what tech it takes to build a profitable controlled environmental agricultural system.

Right-sizing Technology

Higgins observes that growers, particularly CEA growers, are constantly being bombarded by new technology. Particularly in the CEA space — whether using the typical “high-tech” definition or the “low-tech” definition the panelists advocate — he stresses the need to think about the needs of the crop, the specifics of the growing location, and the needs of the market being served when it comes to technology.

Read the full story from The Packer here