Harvest to Hospitality: Bridging CEA with the Service Industry
The hospitality industry is a growing sector that continues to expand, with emerging trends such as Sustainability and Eco-Friendly Practices, a focus on Health and Wellness, Unique Experiences and Local and Authentic Cuisine. These trends can be combined with local food production in Controlled Environment Agriculture (CEA), which can offer educational tours, workshops, and generally more nutritious food produced locally. Also, CEA offers many advantages, such as providing fresh produce regardless of external conditions, reducing water consumption, and eliminating the use of pesticides and insecticides.
We will discuss the topic “Harvest to Hospitality: Bridging CEA with the Service Industry” on Tuesday, March 11, 2025, at Indoor AgCon, at 9 AM PST. The panel will feature Marc Oosterhuis, CEO of Babylon MicroFarms; David Flynn, CEO of AmplifiedAg Inc; and Jack Murana, Program Coordinator for FoodU at Auburn University.
Image source: https://traveladdicts.net/fridheimar-tomato-restaurant-iceland/
Types of CEA Systems
CEA includes various methods of controlled food production, such as:
🌱 Greenhouses – High-tech facilities optimizing sunlight and climate control
🏢 Vertical farms – Multi-layered indoor farms using hydroponics and artificial lightning
🚛 Container farms – Self-contained units that allow food production anywhere
🛒 In-store units – Small-scale farming solutions inside supermarkets, rooms and restaurants
All of the above can also be integrated into the growing trend of Agritourism, which is gaining traction worldwide and something that Agritecture Consulting has been heavily involved in designing for projects around the globe in recent years.
What is Agritourism?
Agritourism is a tourism sector that combines agriculture with travel experiences, allowing visitors to engage directly with food production, farming activities, and rural culture. It offers unique and immersive experiences, such as farm stays, agricultural workshops, hands-on harvesting, and tasting local, farm-fresh products.
Who Is Developing the Hospitality Project?
A key consideration when integrating Controlled Environment Agriculture (CEA) into the hospitality industry is understanding the diverse range of stakeholders involved. These can vary widely—from small-scale farmers looking to enhance their farm-to-table offerings, to real estate developers seeking to incorporate sustainable food production into their properties, and even to some of the world’s most luxurious architects designing high-end resorts with on-site vertical farms or greenhouse dining experiences.
Farmers – Growers
Farmers and growers can successfully integrate Controlled Environment Agriculture (CEA) with hospitality by supplying locally grown, fresh produce directly to restaurants, hotels, and other culinary businesses. Ensuring consistent quality, freshness, and aroma is crucial—an advantage that CEA can provide. By focusing on specialty crops such as edible flowers, microgreens, saffron, and mushrooms, growers can offer unique ingredients that elevate the dining experience and distinguish their produce in the hospitality market.
A great example is Farm One, a former Agritecture client based in Brooklyn, New York. Initially specializing in fresh specialty crops for local chefs, Farm One has since expanded its business model to include a brewery and coworking space. They also offer farm tours, creating a dynamic blend of networking, hospitality, and urban farming. This evolution demonstrates how CEA operations can successfully diversify and integrate into the broader food and hospitality ecosystem.
Image source: https://www.untappedcities.com/tour-brooklyn-hydroponic-farm-one/
Real Estate Developers
Real estate developers are increasingly incorporating sustainable food production into their projects, not only to enhance their environmental credentials but also to gain recognition and awards for innovative sustainable developments and smart cities. Beyond sustainability, they must consider how CEA projects engage the community and visually integrate with the overall development. A well-designed CEA space should be both functional and aesthetically appealing, seamlessly blending with the surrounding environment while serving as a focal point for sustainability initiatives.
The priorities for these projects extend beyond production—they must also deliver experiential and educational value. Successful integration excites visitors, offering immersive experiences that showcase the benefits of supporting local farms. Whether through interactive farm tours, on-site restaurants featuring hyper-local ingredients, or educational workshops, these elements help create a deeper connection between urban developments and sustainable agriculture.
Agritecture has assisted multiple real estate developers in integrating Controlled Environment Agriculture (CEA) into their projects, tailoring solutions to fit each market and concept uniquely. By understanding the specific needs of different developments, Agritecture proposes practical and scalable strategies that enhance sustainability, community engagement, and overall project value.
Image source: https://www.agritecture.com/smart-city
Architects
Architects specializing in hospitality design are increasingly focusing on incorporating Controlled Environment Agriculture (CEA) into their projects, aiming to create spaces that blend sustainability with a unique guest experience. Their vision centers around making the farming process a visual and interactive element within the space, ensuring that CEA features such as vertical farms or hydroponic systems not only contribute to sustainability but also enhance the overall aesthetic. Through these elements, architects create a holistic, immersive environment that attracts guests seeking both luxury and authenticity.
Architects have concerns regarding the integration of CEA facilities and the structural challenges, such as the weight of racking systems, and how to incorporate these systems into the layouts without compromising the overall design and functionality of the space.
Agritecture has collaborated with numerous architects, especially on high-end luxury concepts, offering everything from conceptual proposals to detailed layout designs for vertical farms inside massive developments like towering skyscrapers.
For example, one of our projects involved a luxury agri-themed hotel in the Middle East, where we proposed a variety of experiences for the guests, ranging from low-tech greenhouses to high-tech strawberry cultivation setups, a seed coffee library, and aquaponic farms. Agritecture’s expertise in both agriculture and architectural design enables us to help architects transform their visions into reality, creating exceptional, sustainable, and immersive experiences for their clients.
Key Elements of a Successful Hospitality, CEA and Agritourism Mix
At Agritecture Consulting, we have successfully implemented these strategies in past projects and can provide expert guidance on designing, developing, and optimizing agritourism ventures that seamlessly integrate Controlled Environment Agriculture into the hospitality industry. After working on compelling agritourism and hospitality projects, we have identified key factors that drive their success:
1️⃣ Local Cultivation – Make sure that the food which is produced on-site or sourced from nearby farms, reinforces authenticity and sustainability.
2️⃣ Educational Workshops & Activities – Offering sessions on sustainable farming, cooking classes, and interactive learning about Controlled Environment Agriculture (CEA) can bring the feeling of community and education into the project.
3️⃣ Impactful Farm Tours – Providing engaging, behind-the-scenes experiences at production sites, allowing guests to see how food is grown in innovative CEA systems.
4️⃣ Destination Design & Local Identity – Create an aesthetically appealing space that enhances the visitor experience while preserving and showcasing the local culture.
5️⃣ Sustainable Business Model – Implementing an economic framework that benefits both producers and consumers, such as Community Smart Agriculture, which fosters direct relationships between farms and customers.
See you at Indoor Ag-Con!
CEA offers a unique approach to local food production by enabling the cultivation of fresh, high-quality produce in urban environments, regardless of seasonal changes or geographical limitations. CEA not only promotes sustainability but also ensures a consistent supply of ingredients for the hospitality industry, enhancing the farm-to-table experience and providing chefs with direct access to locally grown, flavorful produce year-round.
We will be discussing these topics in our exciting panel at Indoor Ag-Con! If you’re involved in hospitality and want to learn more about how CEA can transform your projects, this panel is for you! Whether you’re a technology enthusiast or curious about the future of CEA, join us to dive deeper into innovative solutions and trends shaping the industry. Don’t miss out!