Scaling New Heights: UP Vertical Farms CEO on Innovation and the Future of Canadian Farming
As pioneers in Canadian vertical farming, brothers Bahram and Shahram Rashti, Co-Founders of UP Vertical Farms, are redefining how leafy greens are grown and delivered. Together they have built one of Canada’s most innovative fully-automated, high-density vertical farms that merges sustainability, technology, and profitability to tackle food security challenges head-on. In this Q&A, CEO Bahram Rashti shares insights into UP Vertical Farms’ cutting-edge touchless growing methods, their key partnerships, and their ambitious plans to scale into the U.S. market. Readers can also hear directly from Bahram during the “Trends in Canada” panel at Indoor Ag-Con 2025, where he will discuss the opportunities and challenges shaping Canada’s controlled environment agriculture industry.
From Dentistry to Vertical Farming: Your career shift from dentistry to agriculture is unique, and you co-founded UP Vertical Farms with your brother, Shahram. What inspired this transition, and how has your partnership shaped the company’s vision and success?
The transition from dentistry to vertical farming was definitely not a traditional one, but it was driven by a deep desire to make a more direct impact on people’s well-being and the environment. Dentistry provided me with an understanding of health and the importance of sustainable living, but over time, I realized that agriculture, particularly food security, was a space where I could contribute on a larger scale. The idea of producing fresh, healthy food in an environmentally sustainable way really resonated with me.
My brother, Shahram, and I have always shared a vision of creating solutions that improve people’s quality of life. We believe that we’re on this planet once and we should try to help solve a problem while we can. After much research, we concluded that the time would soon approach where relying on the current food systems alone would lead to supply shortages due to the adverse effects of climate change. We realized the gap in the market will be significant and grow steadily over time leading to a massive emerging market in vertical farming. That was about 10 years ago when we decided to prepare for this shift from outdoor production to indoors, which is not just a once in a lifetime but a once in history event – producing commercial scale vegetable production without the need of the sun. Our partnership in co-founding UP Vertical Farms has been instrumental in pursuing this vision — my foundation in science and systems combined with his expertise in technology and business has allowed us to build a company focused on innovation and sustainability. Our complementary skills have enabled us to scale effectively and stay true to our core values of growing affordable produce while balancing environmental responsibility.
Innovation and Sustainability: UP Vertical Farms emphasizes innovation and sustainability. How do your touchless technology and unique growing methods address food security and market demands while ensuring profitability?
Innovation and sustainability are the cornerstones of UP Vertical Farms. We design, build, and operate our plant factories in a turnkey fashion, which enables us to customize and build exactly what is needed for a fraction of the cost. Our touchless technology in CEA is a game-changer in the farming industry — it automates key parameters for irrigation, seeding, growing, harvesting, and packaging, in turn minimizing human intervention and reducing labor costs while also maintaining hygiene. This ecosystem technology helps us optimize resource use, reduce waste, and achieve consistent, high-quality yields all year round with 99% less water, nutrient fertilizers, and land compared to traditional farming.
This not only makes our operations more sustainable in our 12-level industrial growing racks, but also more resilient to climate change, inflation, and supply chain disruptions. As a result, it allows us to significantly contribute to food security especially since our enclosed warehouse structures are closer to the regions we want to feed. Furthermore, deploying just -in-time production across our racks allows us to provide fresh, nutritious produce with longer shelf life to the market daily while reducing waste from overproduction. Therefore, our model is not just about sustainability; it’s also designed for profitability. Focusing on high density production, and by reducing overhead costs and waste, and ensuring a constant, predictable output, we’re able to offer competitive prices to consumers, and the market can’t seem to get enough of our crunchy tasty lettuce varieties and salad kits.
Building Partnerships: Partnerships have been critical to your growth—from collaborating with Oppy in your early stages to working with retailers like Costco. How have these relationships influenced your production, distribution, and business strategy?
Partnerships have been crucial to our success, both in terms of scaling and understanding market needs. Oppy, in the early stages, provided us with invaluable insights into the retail and distribution world, helping us refine our products and processes. Their experience in logistics and relationships with retailers allowed us to hit the ground running and reach a wider audience. Oppy understood our vision and the market opportunity from the very beginning, and they have been a great partner to align with to capture the increasing indoor grown leafy greens market in North America.
Working with major retailers like Costco has also been a game changer. It’s given us the ability to scale our operations and ensure that we can meet consumer demand for fresh, sustainable produce at a competitive price. These partnerships push us to continuously improve our production systems and ensure quality control at every level, from farm to store shelf. Meeting and surpassing their stringent quality and value requirements has allowed us to grow our programs and become a trusted supplier all year round – not all vertical farms can currently fulfill both.
Our business strategy has always been to build long-term relationships, not just with retailers but also with consumers, ensuring that we’re providing them with the highest quality produce while contributing to local economies. Consumers appreciate quality and value, which is evident as we steadily gain more market share. The trust we’ve built with the different retail, financial, and distribution partners has allowed us to scale efficiently while keeping our core values of innovation and sustainability intact.
Scaling Beyond Canada: Your recent expansion into Alberta, Saskatchewan, and Manitoba is a big milestone. What strategies are you using to scale operations, and how do you plan to navigate entering the U.S. market?
Expanding into provinces like Alberta, Saskatchewan, and Manitoba has been an exciting milestone. Our strategy for scaling is rooted in replicating our core operational model but adapting it to the unique needs and taste profiles of each region. Our company has recently rolled out 12 tasty salad kit offerings which pair perfectly with our crunchy baby leafy greens. Providing this many unique and market classic salad kits by a Canadian company to retail stores is another market first which we are proud of. Canadians want to eat more locally grown, fresh, long-lasting, and pesticide-free vegetables, naturally making our products highly successful and in demand. We’ve built a strong understanding of consumer preferences, which allows us to tailor our salad kit offerings to retail partners across each province.
When entering new markets, whether domestically or internationally, it’s essential to form strong partnerships with regional and national retailers and ensuring that we’re not just meeting the market’s immediate needs but also contributing to its long-term sustainability goals.
As for entering the U.S. market, our vision and strategy is quite long term as the American consumers are also searching for the high quality and value propositions which our products offer. We also plan to leverage the scalability of our touchless technology and our proven track record in Canada to demonstrate the viability of vertical farming as a solution to food security challenges in the U.S. We are in the process of establishing strategic partnerships with American retailers with the intention to eventually have local production facilities across certain states. This expansion will in part be fueled and accelerated by the capital raise that we are currently completing.
Future of Vertical Farming in Canada: As a pioneer in Canadian vertical farming, what do you see as the biggest opportunities and challenges for the industry’s growth in the country?
The future of vertical farming in Canada is incredibly promising. We currently import most of our fruits and vegetables across Canada with lettuce having one of the highest volumes. Even though Canada has a vast landmass and freshwater source, agriculture land is limited, and harsh seasonal climates do not allow for year-round field production of many staple crops. Vertical farming however offers a sustainable way to grow food close to where it’s consumed, reducing the reliance on long-distance transportation and always making fresh produce available. The demand for locally grown, pesticide-free, and sustainable food in Canada is only increasing, which presents a tremendous opportunity for vertical farming to fill that gap and help reduce the dependence on imports.
However, there are challenges to overcome. While the long-term benefits are clear, there can be a significant barrier to entry for new players. This is where partnerships, innovation, and government support will play a key role in driving the industry forward.
One of the challenges is that there is no ecosystem blueprint for new entrants to follow, and building the know-how and expertise in vertical farming can be very challenging and costly. Consumer education is another challenge. While vertical farming is becoming more well-known, there’s still a need to educate the public about the benefits of its sustainably grown produce. We have taken major strides in that direction with both partner retailers and government agencies, but continued collaboration across the industry will be critical. Other more talked about items include energy use, capital costs, and competition from existing field and greenhouse producers, all of which we have successfully managed.
Overall, I’m optimistic about the future of vertical farming in Canada. As the industry matures, we’ll see more innovation, cost reductions, and greater adoption, ultimately contributing to a more sustainable and resilient food system.
After almost a decade of R&D and experience, our team at UP Vertical Farms has mastered how to build and operate vertical farms to provide affordable, profitable, and high-quality leafy greens. We are setting the benchmark in Canada for successful vertical farming by having low CapEx and OpEx coupled with high density production and yield. It’s the same know how and expertise that we are applying to other vegetable production as we bring them indoors and grow vertical. This is just the beginning – the sky’s the limit.
Learn more about Up Vertical Farms by visiting their website.
And join us at Indoor Ag-Con, March 11-12, 2025 for the panel discussion with Bahram Rashti and other leaders:
Trends In Canada: Insights From CEA Growers Across the Nation
Tuesday, March 11, 2025 | 11:00 AM – 11:50 AM
