Organic, Sustainable, Affordable, Accessible: Q&A With Soli Organic CEO Matt Ryan
Indoor Ag-Con is excited to announce that Soli Organic CEO Matt Ryan has joined our CEO keynote line-up for the February 28-March 1, 2022 edition of Indoor Ag-Con. During his keynote presentation on March 1, 2022, 8 – 8:50 AM, Matt Ryan will share more about his company’s plans to change the world of organic produce by “Bringing Nature Indoors”™ with its soil-based, certified organic biofarms.
Soli Organic, formerly known as Shenandoah Growers, Inc., is the nation’s only soil-based, controlled environment agriculture company delivering 100% USDA certified organic produce to more than 20,000 retail stores nationwide We checked in with Matt ahead of his keynote to learn more about the company’s latest developments and plans for future growth in this month’s CEO Q&A.
Given your proven leadership background in branding /marketing with companies like Starbucks and Walt Disney, how did your outside perspective come into play with the Soli rebranding and what do you hope to accomplish with the new branding?
I’m very grateful for the incredible experiences I’ve had leading up to this point in my career and the lessons I’ve learned at each stop proved to be valuable as we went through our re-branding process in 2021. The new branding is a reflection of Soli Organic’s commitment to growing indoors, in real soil, and we’re aiming to convey to consumers the company’s vision to produce fresh products that are organic, sustainable, affordable and accessible to all.
Congratulations on the recent news about the $120 financing arrangement with The Decennial Group. How does this play into your growth plans?
This is a very exciting time for Soli Organic as we continue on a track of accelerating growth to build on our company’s 30-plus year history of strong financial performance. The arrangement with Decennial – one of the largest of its kind for a controlled environment agriculture company – will help to support that growth, providing financing for three new indoor Biofarm facilities that will enable us to continue to scale the growth of our operations and meet the growing demand for fresh, sustainably-grown, organic produce that is affordable.
Speaking of news, can you also share a little more about the new partnership between Soli Organic and Rutgers University and how you will be working with its plant breeding experts?
Over the next five years, we’ll be working with the world-leading plant breeding experts at Rutgers School of Environmental and Biological Sciences to select and advance the next generation of commercial organic, indoor-grown produce. Specifically, we’ll be analyzing the chemistry of new crop lines to optimize flavor, aroma, nutrition and yield traits for indoor cultivation. The partnership is an example of Soli Organic’s deep commitment to a “biology first, technology to scale” philosophy as we work to provide consumers with great-tasting and affordable organic produce.
What’s next for Soli Organic?
Right now, our focus is on executing against current product timelines and continuing on our growth track to enhance our ability to meet the growing demand for fresh products that are organic, sustainable, affordable and accessible to all. To that end, we have plans in place to build eight new high-tech indoor Biofarm facilities, in addition to the seven farms in operation today. We’re very excited about the future at Soli Organic.
To learn more about Soli Organic, visit the website at www.soliorganic.com