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From Strawberry Roots To Berry Innovation: Nourse Farms CEO Shares Insights On Expansion, New Opportunities

From its beginnings as a local strawberry nursery in 1932, Nourse Farms has evolved into an internationally recognized soft fruit nursery. Indoor Ag-Con is pleased to have Nourse Farms as an exhibitor for our March 11-12, 2024 edition in Las Vegas. We had the opportunity to catch up with CEO John Place to learn more about the company’s rich history, exciting expansion plans, state-of-the-art tissue culture labs and greenhouses in this month’s CEA Q&A. Read on to learn how this industry leader is not only adapting to changing market dynamics but also shaping them, as Nourse Farms positions itself to meet the evolving needs of berry growers worldwide, especially in the controlled environment agriculture sector.

Nourse Farms has a rich history dating back over 90 years.  Can you share some key milestones in the company’s journey and how these have shaped its commitment to innovation and quality?

Aerial Photo Nourse Farms Whately, MA location
Aerial photo of Nourse Farms Whatley, Massaschusetts location

With Nourse Farms being around for almost a century, we’re fortunate to have a number of milestones that emphasize our commitment to innovation and delivering quality. Some highlights include:

  • 1932: The farm was established as a strawberry plant nursery
  • 1978: Raspberry plants added to the product mix
  • 1980: The first tissue culture lab built
  • 1982: Customized cooling facility built, allowing for storage of dormant, bare root plants
  • 2003: Blackberry plants added to the product mix
  • 2019: The first commercial planting of tray plants (strawberries) and long canes (brambles)
  • 2020-2022: The continued expansion of tray plants and long canes
  • Present: A major expansion of our lab, greenhouses, and growing facilities that is intended to not only increase our footprint, but also amplify our commitment to innovation, as we will be using cutting-edge technologies to help us grow the cleanest, highest quality plants possible.

The recent announcement about your expansion plans and partnership with an investment firm are exciting and significant developments for Nourse Farms. Could you elaborate on the strategic goals behind the expansion and how it positions the company to meet the evolving needs of berry growers worldwide, especially in the CEA sector?

Nourse Farms Mills River, North Carolina location
Nourse Farms Mills River, North Carolina location

Nourse Farms has focused on delivering the highest quality plants and exceptional customer service to the berry industry for decades. We are sitting at a pivotal point in North American berry farming where consumer demand is growing alongside new production techniques that are game-changers to the industry. Our goal is to secure our position as the market leader in berry plant propagation in North America. With that in mind, we are making a significant investment in our growing facilities in multiple locations to grow the highest quality plants for our customers.

We will now be growing in three distinct climates (Massachusetts, Washington, and North Carolina) so that the variety selection and plant type we have for our customers is grown in the best climate for its purpose. The new tissue culture lab, greenhouses, tray fields, trellis fields, and cold storage are all a part of our process and are included in the upgrades we are making. We believe these strategic investments will position us to scale quickly and efficiently to meet the changing needs of the market.

With the upcoming modern tissue culture lab and greenhouses in Massachusetts and North Carolina, how do you envision these facilities enhancing Nourse Farms’ ability to innovate and provide top-quality plants to your customers? Are there specific technologies or practices you’re excited to incorporate?

Tissue culture and micropropagation have been a cornerstone of Nourse Farms since we built our first lab in 1980. We use these techniques to grow our clean foundation mother plants, from which we propagate. With our ability to do in-house virus indexing and eliminate thru heat treatment, we can ensure our mother plants are of the highest quality. This new lab is actually our fourth lab to be built and will give us not only significant production capacity beyond our current lab but will also incorporate automation throughout the facility to aid in producing consistent, efficient, predictable results.

You’ve mentioned that you believe the future of berry production will increasingly demand substrate-grown plants. Can you provide some insights into the advantages and innovations in your substrate production process that make this approach so promising?

Nourse Farms long canes
Nourse Farms long canes

Over the last several years, we have been growing tray plants (strawberries) and long canes (brambles). We have learned a lot regarding growing systems, proper fertigation, timing of planting, and other important details to produce a plant that is fit for purpose for our customers. With this experience, we are now positioned to strategically scale this part of our operation to meet the growing demands of the industry and ensure that our customers will receive the high-quality plants they expect from us.

Now that we are growing in multiple climates, various plant types and varieties can grow in the optimal conditions that they require.

Variety development also plays a key role in the innovations that we are preparing for the market. We have been working with berry breeders around the world for decades in an effort to identify, import, trial, and then scale the best genetics for our customers.

As Nourse Farms continues to expand and innovate, what do you see as the most significant trends or opportunities in the controlled environment agriculture industry, and how is the company positioned to take advantage of these trends?

Berry consumers are demanding not only more berries but also higher quality berries. The strategic steps Nourse Farms is taking are a direct result of our response to the fact that berry production is moving from traditional outdoor growing areas towards indoor facilities near population centers. High-tech glasshouses and indoor vertical growing facilities require a plant type grown specifically for these high-capacity facilities to generate the return on investment that is required.

This is where the opportunity is for upstream suppliers like us. Our plants are grown specifically to meet this demand and give our customers the returns they need for their investments. The more growing we do—both of our plants and of our business—the more success for our customers.

For more information on Nourse Farms, visit the company website.
And, be sure to visit them in booth 317 at Indoor Ag-Con from March 11-12, 2024 at Caesars Forum in Las Vegas!

Winter Farm Cultivates Success With Integrated Farming Approach, Sustainable Solutions

 

Winter Farm Q&A with Indoor Ag-Con
Winter Farm leaders (L-R) Yves Daoust, Founder and CTO and Alain Brisebois, President and CEO

Winter Farm’s focus on environmental sustainability, achieving food autonomy, and strategic partnerships has garnered attention and headlines, with recent funding of $46 million raising the bar for its ambitious goals. Indoor Ag-Con had the chance to catch up with the innovative Quebec-based company’s leaders — Yves Daoust, Founder and CTO (pictured above left) and Alain Brisebois, President and CEO (pictured above right)  — to discuss the advantages of their approach, their goal of helping growers replace 10% of Canada’s strawberry imports, the renowned Fraise d’hiver strawberry, funding strategies and future opportunities in the CEA industry.

 Winter Farm is described as a “tech company that designs, deploys, and operates controlled environment agriculture (CEA) solutions that work in harmony with existing agrifood systems.” Can you share how your technology and approach differ from other vertical farms and advantages it offers in terms of yield, quality, and cost-effectiveness?

Yves Daoust: Winter Farm’s concept fully integrates a strawberry vertical farm with an adjacent greenhouse: this shows the company’s deep understanding of the grower’s reality. As a result, our strawberry vertical farm is capable of efficiently heating the greenhouse in the wintertime. As heat recuperation is a major concern in controlled environment agriculture (CEA), this solution constitutes a major innovation that reduces the dependence of greenhouses on fossil fuels and lowers their carbon footprint. In addition, the integration allows for additional revenue generation as farmers can grow strawberries in the vertical farm, as well as peppers, lettuce, eggplant, or tomatoes etc. in the greenhouse using the same amount of energy. The Winter Farm solution exemplifies that it is possible for CEA to be both profitable and environmentally sustainable at the same time. To realize this dual objective, we use a multidisciplinary approach to intelligent automation –  integrating producers’ knowledge, agronomy, engineering,  and artificial intelligence (AI). Our system of environmental digital control, CERVEAU, aims to optimize yield, maximize energy efficiency, and improve revenues by fully characterizing the strawberry plant’s behavior in CEA by data,  physical modeling and machine learning.

One of Winter Farm’s goals is to help growers replace 10% of Canada’s strawberry imports.  Can you speak to some of the environmental and economic benefits that could come from achieving this goal, and how Winter Farm is working to make it a reality?

Alain Brisebois: Vertical farming is a promising new agricultural advance that holds potential for sustainable agriculture in the future.  At Winter Farm, in addition to providing efficient heating of the adjacent greenhouse, vertical farming eliminates the need for chemical pesticides well known for their harmful effects on both the environment and human health. Additionally, since Winter Farm allows local production, it minimizes transportation needs, further reducing the carbon footprint of fruit and vegetable production. Further benefits of our production practices include significantly lower water usage compared to traditional field production and the maximization of cultivable areas with the vertical stacking of the production. By utilizing heat management and recovery technology, we enable growers to produce an array of greenhouse produce in winter, thereby jointly promoting food autonomy and generating additional revenues for the growers. Our goal is to offer sustainable solutions for agriculture, not just for Quebec, but for the communities worldwide that face challenges related to food security.

Please share a little more about the Fraise d’hiver Strawberry and what makes it so special. 

Alain Brisebois: Fraise d’hiver literally translate to “winter berry”. Quebec is renowned for its tasty field strawberries. It brings us a lot of pride to be able to offer consumers that special Quebec taste during the winter months!  Thanks to an optimally controlled environment that ensures high quality, freshness and flavor, the Fraise d’hiver strawberry’s natural sweetness and vibrant red color are truly what make it stands out in the market.

Congratulations on the recent announcement of your $46 million raise! We read that this funding is coming from a variety of sources, including government organizations and private partners.  Can you talk about Winter Farm’s approach to securing funding and building strategic partnerships? 

Alain Brisebois: Thank you very much! In an emerging industry like ours, financing is crucial. This funding was especially important to us as it demonstrates that our concept can be successfully integrated into the agricultural industry and that CEA can be both sustainable and profitable. Winter Farm’s approach to securing funding and building strategic partnerships has always been guided by a strong commitment to innovation and a profit-driven mindset. Additionally, our company’s goals and vision are in line with government priorities, such as promoting food autonomy, reducing greenhouse gas emissions, and developing a more sustainable economy. When we designed the solution, it was paramount that it be eligible to the available agricultural financing and support programs. We have also demonstrated how the agricultural sector can embrace the digital era with cutting-edge technology that is ready to deploy, which has been instrumental in our success so far. Our Vaudreuil location will soon be producing nearly 1 million kilos of strawberries per year, which is a significant achievement for us and the vertical farming movement. We are now thrilled to continue partnering with growers and building new sites!

What do you see as the biggest opportunities for the CEA industry as a whole in years to come, and how is Winter Farm working to seize them?

Yves Daoust: Currently, a major focus in CEA is on energy accessibility and cost. Winter Farm’s success has been based on addressing this aspect from the outset. This has provided us with the momentum to continue building an increasingly sustainable and profitable CEA solution for fresh produce agriculture. Innovation is crucial for the future of the industry, and as such, Winter Farm is committed to furthering our AI-driven work in agronomy and engineering. Our goal is to ensure that our technologies are profitable and accessible to growers worldwide.

To learn more,visit the Winter Farm website. 

 

5 Questions With Plenty CEO Arama Kukutai

Indoor Ag-Con is excited to welcome Plenty CEO Arama Kukutai to our keynote stage to give the opening morning  address on Monday, February 27, 2023.  Ahead of his keynote, we asked  Arama about some of the company’s exciting developments;  the challenges, trends and opportunities he sees for our industry; and what’s next for Plenty.  Read more in this month’s CEO Q&A:

In  September of 2022 Plenty announced plans to build the world’s largest indoor vertical farm campus near Richmond, VA.  Can you share more details on this exciting project?

We’re building a first-of-its-kind campus of indoor vertical farms, which is significant for a few reasons. The structure of a cluster of farms on a shared site creates increased efficiencies as well as the opportunity to grow a wider variety of crops at scale on a single site. The Plenty Richmond Farm Campus has a potential annual production capacity of more than 20 million pounds of fresh produce. First up is our strawberry farm, which we broke ground on last fall and expect to deliver berries in market with our partner Driscoll’s in 2024.

Plenty and Indoor Ag-Con

Speaking of growth, can you also share any updates on your Compton, CA  farm – including why you selected that location and how it fits into Plenty’s mission and growth strategy? 

We want to be a part of building a food future where everyone has affordable access to fresh produce. The Plenty Compton Farm, which will be fully operational this year, is our first commercial farm, so it’s the culmination of nearly a decade of R&D and a major step forward in scaling our growing capabilities. We’re proud to be bringing agriculture back to Compton, and working with local retailers to increase affordable access to our produce for California and the western U.S.

In your opinion, what are the key challenges that the CEA/Vertical Farm industry must overcome?

Achieving scale, and scaling with positive unit economics, is the key challenge vertical farming has to overcome to be a permanent part of our food system. Energy consumption is also a challenge for our industry, so it’s important to prioritize energy efficiency as well as choose locations with access to cleaner energy sources.

As Co-Founder of Finistere Ventures, a venture firm dedicated to Agrifood investment, what trends or innovations in the industry are you most excited about?

There’s so much innovation happening to shape a new future for food that is more sustainable and equitable. The last decade saw more than $120 billion invested in innovation, now it’s time to demonstrate the commercial proof points. I’m most excited about the development of a hybrid agriconomy that brings together vertical farming, cultivation and fermentation to scale food production in ways that are better for the planet.

Plenty and Indoor Ag-Con 2023What’s next for Plenty?

Our focus for the immediate future  is applying our technology and plant science R&D to commercial farms so we can scale our reach here in the U.S. and build our first international site. Beyond that, we’re continuing to expand our plant science innovation work to diversify the crops we have in market – strawberries are coming next, tomatoes and more are on the horizon. We are also going to announce new partnerships around financing the indoor asset class.

To learn more about Plenty, visit the website.  And, make plans to join us for the 10th Anniversary Edition of Indoor Ag-Con, February 27-28, 2023 to hear Arama’s keynote address AND be part of the largest vertical farming & controlled environment agriculture gathering in the USA!  Learn more. 

Resiliency, Sustainability, Smart Farms: Q & A With Bowery Farming CCO Katie Seawell

Bowery FarmingFrom the recent opening of its largest, most technologically advanced sustainable commercial smart farm in Bethlehem, Pennsylvania to its expansion into fruiting and vine crops with the launch of new strawberry varieties , Bowery Farming has been making a lot of headlines lately.

Indoor Ag-Con had the opportunity to catch up with Katie Seawell, Chief Commercial Officer (CCO) of the largest vertical farming company in the U.S, to get her thoughts on CEA industry trends and learn more about Bowery’s innovations, programs and mission to grow food smarter, sustainably, for more people, in more places.

What trend(s) are you seeing as it relates to how/why retailers are investing in CEA?

Investment in CEA comes down to two words: resiliency and sustainability. The past two years have made it painfully clear that climate change, global events, and supply chain disruption all have an enormous impact on our food systems. We need resiliency now more than ever before. By growing indoors, 365 days a year, with zero impact from drought, wildfires, or extreme temperatures, Bowery is growing a resilient supply of pesticide-free produce. And not only resilient, but predictable and reliable—we know, and therefore retailers know, exactly how much produce to expect, which cuts down on food waste.

Retailers and consumers are knowledgeable about where food comes from, and are investing in CEA for its sustainability practices. Bowery farms are powered 100% by renewable energy and cut down food miles drastically.

A product that is both good for the planet and more reliable is a powerful investment for retailers.

Can you share details around Bowery’s new partnership with the Nature Conservancy and what you hope to achieve through that relationship?

Bowery and Nature Conservancy Partnership

Bowery partnered with The Nature Conservancy to spread the word about #Rewilding—a movement committed to restoring degraded farmland and forests. A pack takeover during Earth Month and beyond included a QR code, available in over 1,000 grocery stores, to connect customers to information on actionable sustainability and restoration efforts, such as supporting The Nature Conservancy’s ‘Plant a Billion Trees’ campaign.

In addition to pledging to restore 50 acres in the U.S., in partnership with The Nature Conservancy, Bowery sought to raise awareness about Rewilding, and spotlight what is possible when we give Mother Earth a break – allowing land to ‘Rewild’. Our packs featured cutouts of six animals, such as the Louisiana Black Bear, which was recently delisted as an endangered species thanks to conservation efforts.

The missions of Bowery and TNC meet in this partnership, as Rewilding and indoor vertical farming are both part of the solution to address global challenges from climate change to ecosystem biodiversity to feeding growing populations. When we grow inside, we can restore outside.

Congrats on the recent opening of your newest farm in Bethlehem, PA. It’s described as Bowery’s largest, most technologically advanced & sustainable commercial smart farm. Can you share why you chose the Bethlehem site and how this newest farm fits into Bowery’s growth strategy?

Bowery Bethlehem PABethlehem represents the next chapter in climate-smart agriculture at Bowery. The Bethlehem Farm, once a non-arable industrial site, is now modern farmland. This transformation from brownfield to vertical farm means that fresh, healthy food is now being grown, year-round, where it was previously thought no food would ever grow again.

This commercial farm is also a blueprint for Bowery. It features a replicable system that will allow us to grow food wherever and whenever it is needed. The farm is powered with 100% renewable energy and features 15% more efficient LED lighting. Bowery’s Bethlehem Farm will bring fresh produce to a population of 50-million people within a 200-mile radius.

We chose Bethlehem for several reasons: to meet regional demand for pesticide-free, local produce grown sustainably; to further our mission of democratizing access to reliable, healthy produce; and to help fight the climate crisis by building resilient regional food systems on previously non-arable land. What was once the flagship site of the Bethlehem Steel Corporation is now, in part, a modern farm that will help feed the community.

Tell us a little more about aGirlculture, the women’s development network you co-founded at Bowery and serve as the group’s executive sponsor.

AGIRLCulture at Bowery FarmingOver the course of my career, so many talented women leaders helped shape and inspire my path. I wouldn’t be where I am today without their encouragement and support. This background, where women fiercely support one another, led me to co-found aGirlculture at Bowery. The group brings together women of all levels to connect with peers and senior leaders. We’re creating a space for mentorship and other opportunities for personal and professional growth.

Our programming has included guest speakers, roundtable discussions, International Women’s Day celebrations, and more. During the height of the pandemic, we moved forward with our programming over Zoom.

It’s been very rewarding to build a space where rich discussions can happen, where we can dig into culturally relevant topics for women and lay the foundation for women to advocate for each other. And we’re just getting started.

Before joining Bowery, you were with Starbucks where you held a number of senior leadership roles in branding, marketing and product development. Can you share any lessons learned or challenges from your time at Starbucks that have helped you in your role at Bowery?

Two main lessons learned come to mind. First, Starbucks instilled in me a deep belief that we are all stewards of our planet, and that it is our responsibility to care for the environment to the best of our ability. This value led me to Bowery and guides the urgency I feel when it comes to our sustainability goals.

Second, my time at Starbucks taught me that the private sector cannot be a bystander when it comes to the challenges of climate change. Businesses need to put full weight and resources behind sustainability to be part of the solution to the climate crisis. By making responsible decisions to build sustainable models, we can solve really hard problems.

What’s next for Bowery?

Bethlehem Farm Bowery FarmingThe Bethlehem Farm, our Smart Farm of the Future, is a model for what’s next at Bowery. We have two additional farms under construction in Locust Grove, Georgia and Arlington, Texas and we’re on track to double our number of farms by 2023, with the goal of helping to alleviate the strains insecurity puts on the U.S. food supply and economy.

We’re also committed to innovation: our R&D team is continuing the diversification of our pesticide-free produce portfolio, unlocking new possibilities and flavors in food. This includes more SKUs in addition to leafy greens and herbs, such as strawberries and other fruiting and vine crops.

We envision a Bowery smart farm in every city in the U.S. and ultimately the entire world, and we’re on the growth trajectory to achieve just that.

For more information, visit the Bowery website — https://boweryfarming.com/

Growing Strawberry Seedlings In World’s Most Northern Vertical Farm With Netled’s Vera Technology

Indoor AG-Con 2021 Exhibitor Netled shares that Vera vertical farming technology is now producing strawberry seedlings at the world’s northernmost vertical farm at Kainuu Vocational School, Kajaani, Finland.

Last year Netled delivered and commissioned its Vera LED lighting and climate control technology to the Seppälä vertical farm in Kainuu Vocational School, Kajaani, Finland. Seppälä vertical farm is the northernmost vertical farm in the world, just 250km south of the Arctic Circle.

In addition to its northern latitude, Seppälä vertical is also the largest vertical project for teaching and research purposes in the world.

“The fantastic facilities at Seppälä vertical enable the education of versatile growers and important research in the field. This will also be an immense help for the companies developing vertical farming technology”, comments Niko Kivioja, CEO at Netled.

The Seppälä vertical farm serves as a great example of the benefits of vertical farming: even at over 64 degrees north, the location doesn’t influence the vertical farming process.

During the first year of operations, different types of salad and herbs have been grown, as well as two different batches of strawberry seedlings.

Different recipes for growing have also been created during the first year.

The overall incentive of the project is to better understand the plants and the entire growing process. In the future, Seppälä vertical farm aims to have a completely carbon-neutral production method and run on solar power.

Kari Komulainen, Head Grower at Peuraniemi Nursery, has been extremely satisfied with the results of the vertical farm so far: “The two batches of strawberry seedlings we have grown so far have proven without doubt the efficiency and profitability of producing seedlings vertically”, Kari explains.

Watch the video to see what else Kari has to say about growing strawberry seedlings at the world’s most northern vertical farm

New Sustainability Partnership Launched Between Sodexo and ZipGrow Inc.

ZipGrow and Sodexo Indoor Ag-Con Exhibitor NewsOn March 11, 2021  two international industry leaders, Sodexo and ZipGrow Inc., launched a first of its kind partnership to develop more sustainable local food chains throughout North America.

Sodexo, world leader in Quality of Life Services, has joined forces with ZipGrow Inc., the manufacturer of the world’s most installed vertical hydroponic equipment. Together they wll develop a unique program to introduce sustainable growing systems to facilities throughout Canada and the United States of America.

Introducing Innovative  Technology

One of Sodexo’s primary goals is to ensure all our operations are industry leading from a sustainability perspective. “This new partnership with ZipGrow Inc. not only enables us to reduce our carbon emissions of distance traveled for food source, onsite food waste, and packaging requirements, but also to introduce innovative technology to our facilities and team members”, said Normand St-Gelais, Director of Corporate Responsibility, Sodexo Canada.

ZipGrow Systems To Be Installed At Sodexo Locations

ZipGrow™ technology is a patented system that utilizes both hydroponic growing systems and vertical planes to maximize production volume within a small footprint. Primarily growing leafy greens such as lettuce and kale, along with herbs and small fruiting crops such as strawberries, ZipGrow systems will be installed in Sodexo locations including educational institutions, conference facilities, and corporate food service centres.

“Having been installed throughout the world over the past decade, our system enables growers, both big and small, to access fresh produce no matter where they are located”, explains Eric Lang, President of ZipGrow Inc. “We are excited to move ahead with this new partnership with Sodexo. Together we will be able to introduce sustainable food to Sodexo locations throughout North America.”

“As a Chef, we are always looking for ways to introduce the freshest possible produce to our kitchens”, said Chef Davide Del Brocco, Sustainability Manager, Sodexo Canada. “By having a grow system on site, we can now not only customize our produce to meet our upcoming needs, but we can also now harvest fresh greens and use them that same day.”Indoor Ag-Con Exhibitor ZipGrow

“Having like-minded partners like ZipGrow who understand what is important to us and who are aligned with our values and goals is crucial in working together for a Better Tomorrow.” said Andrea Cantin, Corporate Social Responsibility Coordinator, Sodexo Canada. With Sodexo and ZipGrow Inc. both having company values strongly embedded in sustainability, this new partnership will see this innovative agriculture technology being introduced to multiple Sodexo facilities in Canada and the US.

About Sodexo

Sodexo delivers a wide range of customized solutions, designed to optimize work and living environments. The company has been providing food and facilities management services in Canada for over 40 years, with a focus on enhancing safety, work process and well-being. A market leader in Canada, Sodexo has been recognized as a top employer for the past seven consecutive years. Sodexo is proud to have created the Sodexo Stop Hunger Foundation, an independent charitable organization that has raised over $3 million to fight hunger and donated more than one million meals to at-risk youth across Canada since 2007. It is included in the CAC 40, FTSE 4 Good and DJSI indices.

Key figures (as November 2020)
420,000 employees
1st in its sector in both the Dow Jones Sustainability Index (DJSI) and the 2020 SAM sustainability yearbook
64 countries
100 million consumers served daily

About ZipGrow Inc.

ZipGrow Inc. is an international leader in indoor, vertical farming technology. Our flagship product, the ZipGrow™ Tower, is a core component of many of the world’s most innovative farms; from indoor hydroponic warehouses to vertical aquaponic greenhouses and and high-density container farms. For more information contact hello@zipgrow.com or at 1-855-ZIPGROW.