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Agritecture To Host Pre-Event Urban Farm Planning Workshop

Urban and controlled environment agriculture advisory firm Agritecture will host the pre-event workshop, “Planning Your Commercial Urban Farming Business,” on Sunday, February 27, 2022 – the day before Indoor Ag-Con opens — February 28 – March 1, 2022 at Caesars Forum, Las Vegas, NV. Focused on providing participants with a clear understanding of how to think strategically and avoid mistakes when planning an urban farming business, the workshop will run from 2 – 5 pm.

Participants will receive access to Agritecture Designer, Agritecture’s proprietary urban farm planning software. This workshop will utilize Agritecture Designer and participants will work in teams to complete a design workshop to explore how urban agriculture might fit in with their current projects or long-term goals.

Workshop participants will also meet and hear from some of Agritecture Designer Partners and Indoor Ag-Con exhibitors,  including Ceres Greenhouse Solutions and Montel.

The Agritecture workshop is an optional pre-event workshop add-on available to Indoor Ag-Con attendees for just $150.  To learn more and sign up, visit www.indoor.ag/agritecture-pre-event-workshop/

“We are excited to partner with Agritecture to bring this comprehensive educational opportunity to our grower audience,” says Brian Sullivan,” partner, Indoor Ag-Con, LLC.  “Participants are sure to find this workshop to be a great  way to kick off their Indoor Ag-Con experience.  Not only will it help them strategically navigate the concurrent Indoor Ag-Con and National Grocers Association Show events that start the next day, the workshop also adds even more networking, market research, and partnership development opportunities for their businesses.”

Led by Agritecture’s Director of Digital Strategy, Ricky Stephens;  Marketing & Sustainability Lead, Briana Zagami; and Director of Consulting, Djavid Amidi-Abraham, the workshop outline includes:

Lesson 1 | Introduction to Commercial Urban Farming

  • Understanding the full spectrum of urban agriculture solutions & impact categories
  • Key lessons learned from current case studies and past failures
  • How to position your farm for success

Lesson 2 | Choosing Your Equipment, Crops & Marketing

  • Greenhouse vs. Vertical Farm considerations
  • An introduction to hydroponic systems
  • Understanding lighting options, nutrient solutions, air flow, and CO2 enrichment
  • How to conduct proper market research
  • Marketing & selling your product
  • Evaluating various sales channels

Lesson 3 | Presentations from Partners, including

  • Ceres Greenhouse Solutions
  • Montel

Design Workshop | Participants will be broken into teams

Teams will develop an urban farming concept based on a selected site location and parameters using Agritecture’s proprietary urban farm planning software, Agritecture Designer.

 

INDOOR AG-CON 2022 QUICK FACTS
WHAT:                 Premier trade show & conference for indoor |vertical farming and controlled environmentagriculture industry
WHEN:                 Monday, Feb. 28 – Tuesday, Mar. 1, 2022
WHERE:              
Caesars Forum, 3911 Koval Lane, Las Vegas, NV 89101
INFO:                    For information on exhibiting or attending visit www.indoor.ag or email suzanne@indoor.ag


ABOUT INDOOR AG-CON LLC
Founded in 2013, Indoor Ag-Con has emerged as the premier trade event for vertical farming | indoor agriculture, the practice of growing crops in indoor systems, using hydroponic, aquaponic and aeroponic techniques. Its events are crop-agnostic and touch all sectors of the business, covering produce, legal cannabis | hemp, alternate protein and non-food crops. In December 2018, three event industry professionals – Nancy Hallberg, Kris Sieradzki and Brian Sullivan – acquired Indoor Ag-Con LLC,  setting the stage for further expansion of the event. More information: www.indoor.ag

ABOUT AGRITECTURE
Agritecture was founded by Henry Gordon-Smith in 2011 to help others navigate the crucial planning stage for their urban farming business and avoid costly mistakes. Since then, Agritecture has grown into the world’s leading advisory firm on urban and controlled environment agriculture, working with clients of all types – from entrepreneurs, to investors, to technology providers – in more than 35 countries. In recent years, Agritecture’s service offerings have evolved to meet industry needs beyond farm planning and include strategy, due diligence, market research, and more. For more information visit www.agritecture.com

Re-Envisioning Urban Farming With Direct To Consumer Urban Hubs

Q & A With Brick Street Farms CEO Shannon O’Malley

is excited to welcome Brick Street Farms CEO Shannon O’Malley to our speaker roster for the October 4-5, 2021 edition at the Hilton Orlando. Based in St. Petersburg, FL, O’Malley and her growing company are on a mission to “ignite a sustainable farm revolution by dramatically reshaping the global population’s ability to access clean, healthy food.” We caught up with Shannon to learn more about the multi-million investment Florida agribusiness leader Lykes Bros. has recently made in Brick Street Farms; her company’s THRIVE Containers division, and its non-profit Desert Farms Foundation.

Read our Q&A  here AND learn more next month in Orlando as Shannon joins our “Women in Ag” panel discussion

Congratulations on the recent news that Lykes Bros. Inc has made a significant investment in Brick Street Farms! What does this mean for your company and how does it play into your mission.

Brick Street Farms could not be more thrilled about the investment from Lykes Bros. Inc. We both inherently believe that within the agriculture space there is room for traditional farming models and urban community models. With our Lykes Bros.Inc. investment, Brick Street Farms will be bringing the first large-scale direct to consumer urban community model to the forefront: Brick Street Farms Urban Hubs.

Brick Street Farms Urban Farm Hubs

With this model, we have the privilege of contributing to the local economy by empowering and investing in our urban communities in as many ways as possible. We provide nutritional and medicinal food that has not been compromised by traditional agriculture supply chain issues, grown on-site, in one of the most advanced environmentally sustainable arenas in agriculture. With harvest to home in 24 hours, we take pride in leading the way in the evolution of how people connect to their food. We are growing 16-20 acres of farmland in 1/3 acre lots and could not be more excited. Brick Street Farms is defining what urban agriculture is with our urban hubs. These hubs are the truest form of bringing mass food production to the point of consumption. And the best way to sustainably feed more people from urban locations.

From a financial standpoint, this model is scalable, replicable, and sustainable. Below is a graph from the Artemis State of Indoor Farming 2020. We have added the Brick Street Farms direct to consumer model to this graph as shown below:

 Artemis State of Indoor Farming 2020

What was the rationale behind the launch of your THRIVE division and what makes your containers different than others on the market today?

When my husband, Brad, and I started Brick Street Farms, we had no idea how quickly our business would scale. With this scale and both of us having backgrounds in engineering, the obvious next step was to design and manufacture our own containers. As we thought through the designs, there were key areas that we knew needed improvements. Our main objective was, and still is, to build containers for growers, by growers. The maximization of plant sites was important, so we added a sixth row of channels and turned other excess space into plant sites. We significantly reduced the amount of components in the container that require maintenance.

Brick Street Farms Container

Our THRIVE Containers provide a one pump, one reservoir, one dosing station system for the complete grow cycle. Improving water sanitation through the use of nanobubble technology was a no brainer because it cleanses the water and eliminates toxins so we don’t have to use chemicals for cleansing. Those are just some of the ways our THRIVE Containers are different from those on the market today.

Tell us about the Brick Street Farms membership model and how it plays into both your business growth plan as well as the support of your overall mission.

We knew fairly early on that the only financially successful and sustainable model in this space is a direct to consumer model. That’s why we had to design the best in class containers in order to build the first of its kind direct to consumer Brick Street Farms urban hubs. Our membership program is similar to a gym with both individual memberships and corporate level memberships. This provides a recurring stream of revenue and is not a CSA model. Our customers are very community driven, hyper-local and support advanced environmental sustainability. Introducing the membership model was just a perfect way for them to connect with us and for us to connect with them and it supports the part of our mission which focuses on being good to our community and planet Earth.

Can you tell us about your non-profit Desert Farms Foundation – why you started it and what you hope to accomplish through it?

Desert Farms FoundationDesert Farms FoundationBringing our Desert Farms Foundation to life has been such a neat experience. The foundation is really growing faster than we expected. We don’t even have the Desert Farms Foundation website live yet, however, we have received a great kick-start to our operations budget and are already delivering to three major non-profit food organizations. It’s really important to recognize that we are a start-up and to be able to bring a non-profit to life in such a quick amount of time is super commendable and not easy. We all have so much on our plates and I am so proud that we got this off the ground and I look forward to witnessing the impact this foundation makes by working to provide nutritional wellness for ALL.

Learn more about Shannon and Brick Street Farms by visiting their website here.

Indoor Ag-Con, NGA Show May 2021 Co-Location Taps Into Synergies Between Growers & Grocers

Indoor Ag-Con and The NGA Show Co-Location In 2021The NGA Show, the leading trade show and conference for independent grocers, and Indoor Ag-Con, the premier agriculture conference and trade show for the indoor and vertical farming industry, will co-locate in 2021.   The combined event will be held May 16-18, 2021 at Caesars Forum in Las Vegas, NV.   The January 2021  cover story from Supermarket Perimeter  , titled “Redefining Locally Grown Produce With Urban Farming”, shines a spotlight on the synergies and new business opportunities emerging between grocers and indoor growers.   Written by the publication’s managing editor Andy Nelson, the article highlights a number of our industry leaders, including Freight Farms, Gotham Greens and Infarm and starts out:

Supermarket Perimeter January 2021 Cover Story:

Urban farms check a variety of boxes for today’s consumers: locally grown, sustainable, low carbon footprint — not to mention fresh, healthy and tasty.Supermarket Perimeter Highlights Indoor Grower and Grocer synergies

And the COVID pandemic has only made them more attractive, as transportation and logistics created huge headaches for retailers, shippers and everyone in between along the supply chain. Kroger, Whole Foods Market and Safeway are just a few of the big-name US retailers to get on board.

Minneapolis-based North Market installed a Freight Farms hydroponic vertical container farm in the summer of 2020, and the retailer followed that up in December with the decision to power its farm with solar panels connected to its roof.

“Now we have a repurposed shipping container, growing the equivalent of two acres of outdoor growing space, using only five gallons of water a day, entirely powered by solar panels, selling into a grocery store located 50 feet away,” said Ethan Neal, food systems manager for Pillsbury United Communities, the nonprofit organization that funded the farm. “It’s creating some of the highest quality produce available in a neighborhood that was considered one of the largest food deserts in the state of Minnesota.”

Read the full article from Supermarket Perimeter, visit the publication website here.

Netled Participates In Finland Food Wastage Project

Indoor Ag-Con exhibitor Netled participated in Finland ProjectThis fall, Indoor Ag-Con exhibitor Netled participated in a project organized by the city of Tampere in Finland. The project aims to develop and pilot different forms of urban and local food production as well as solutions to minimize food wastage, especially how the wastage can be reduced already when the food is produced.

The new residential area of Tampere, Hiedanranta, acted as the stage of the pilot and with the feedback gathered from the project, the area is developed towards a sustainable and smart city of the future.

Vertical farming is one of the urban food production solutions taking part in the pilot. Urban food brings food near the consumers and their living areas, and vertical farming is one of the key factors enhancing local food production as well as the circular economy at large.

During October, Netled’s Vera® vertical farm was situated and working in the innovation facility in Hiedanranta. Citizens of Tampere were invited to order two free herbs, thyme and parsley, via an online form. The herbs are planted based on actual orders, and ready for the consumers to collect at a specific week. With this pilot, solutions especially for food wastage are re-thought and piloted, as the products are grown according to real and timely demand.