{"id":27505,"date":"2021-12-20T11:42:51","date_gmt":"2021-12-20T15:42:51","guid":{"rendered":"https:\/\/indoor.ag\/?p=27505"},"modified":"2021-12-20T12:26:08","modified_gmt":"2021-12-20T16:26:08","slug":"qa-with-brightfarms-ceo-steve-platt","status":"publish","type":"post","link":"https:\/\/indoor.ag\/qa-with-brightfarms-ceo-steve-platt\/","title":{"rendered":"Q&#038;A With BrightFarms CEO Steve Platt"},"content":{"rendered":"<h1><strong><span style=\"color: #99cc00;\">\u2018It\u2019s An Exciting Time To Be In the Business Of Indoor Farming\u2019\u00a0<\/span><\/strong><\/h1>\n<p><span style=\"color: #99cc00;\"><strong><a style=\"color: #99cc00;\" href=\"https:\/\/indoor.ag\/\">Indoor Ag-Con<\/a><\/strong><\/span> is excited to announce that <span style=\"color: #99cc00;\"><strong><a style=\"color: #99cc00;\" href=\"https:\/\/www.brightfarms.com\/\">BrightFarms<\/a><\/strong><\/span> CEO Steve Platt and <span style=\"color: #99cc00;\"><strong><a style=\"color: #99cc00;\" href=\"https:\/\/www.coxenterprises.com\/\">Cox Enterprises<\/a> <\/strong><\/span>VP Steven Bradley will kick-off the February 28 &#8211; March 1, 2022 edition of Indoor Ag-Con with the <span style=\"color: #99cc00;\"><span style=\"color: #99cc00;\"><a style=\"color: #99cc00;\" href=\"https:\/\/indoor.ag\/conference-program\/\"><strong>opening morning keynote address<\/strong><\/a><\/span><strong>.<\/strong><\/span> Platt and Bradley will share how BrightFarms and Cox are working together to transform the indoor farming industry \u2013 further strengthening its position as a sustainable platform for the future.<\/p>\n<p>Ahead of his upcoming keynote, we had the chance to catch up with Steve to hear more about BrightFarms&#8217; future plans and goals in this month\u2019s CEO Q&amp;A.<\/p>\n<h3><strong><span style=\"color: #99cc00;\">Cox Enterprises, which had a majority stake in your company since 2020, acquired BrightFarms earlier this year as part of its stated mission to build a healthier, more sustainable future. What attracted Cox to Bright Farms initially?<\/span><\/strong><\/h3>\n<h3><strong><span style=\"color: #99cc00;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-27516\" src=\"https:\/\/indoor.ag\/wp-content\/uploads\/BrightFarms_Greenhouse_1_updated-1024x684-1-300x200.jpg\" alt=\"BrightFarms Greenhouse\" width=\"600\" height=\"401\" srcset=\"https:\/\/indoor.ag\/wp-content\/uploads\/BrightFarms_Greenhouse_1_updated-1024x684-1-300x200.jpg 300w, https:\/\/indoor.ag\/wp-content\/uploads\/BrightFarms_Greenhouse_1_updated-1024x684-1-768x513.jpg 768w, https:\/\/indoor.ag\/wp-content\/uploads\/BrightFarms_Greenhouse_1_updated-1024x684-1.jpg 1024w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/strong><\/h3>\n<p>The mission of Cox Cleantech aligns with BrightFarms\u2019 mission to improve the health of Americans and the planet with fresher, sustainably grown local food. BrightFarms has been a leader in indoor farming since 2013, building out a decentralized network of local farms. Our demonstrated ability to replicate our model while developing deep partnerships with retailers was unique to the indoor farming industry. Since investing in 2018, Cox has been a fantastic partner and we\u2019re now proud to be a fully owned subsidiary of the company.<\/p>\n<h3><strong><span style=\"color: #99cc00;\">We read that BrightFarms has expansion plans designed to bring local indoor leafy greens to more than 2\/3 of the US by 2025. Can you share more about how you hope to achieve this goal?<\/span><\/strong><\/h3>\n<p>We\u2019re expanding our footprint and capacity with much larger farms \u2015 10-40-acre greenhouses that can serve as a complete salad category solution for retailers. We predict that in 10 years, 50% of leafy greens nationwide will be sourced from indoor farms, and BrightFarms will be a big part of that growth. We\u2019re poised for massive growth in the coming years as we scale across the country. It\u2019s an exciting time to be in the business of indoor farming.<\/p>\n<h3><strong><span style=\"color: #99cc00;\">What differentiates BrightFarms\u2019 growing methods and services from others in the space?<\/span><\/strong><\/h3>\n<h3><strong><span style=\"color: #99cc00;\"><img decoding=\"async\" class=\"alignleft wp-image-27520\" src=\"https:\/\/indoor.ag\/wp-content\/uploads\/0P3A5584-1024x683-1-300x200.jpg\" alt=\"BrightFarms Greenhouse\" width=\"600\" height=\"400\" srcset=\"https:\/\/indoor.ag\/wp-content\/uploads\/0P3A5584-1024x683-1-300x200.jpg 300w, https:\/\/indoor.ag\/wp-content\/uploads\/0P3A5584-1024x683-1-768x512.jpg 768w, https:\/\/indoor.ag\/wp-content\/uploads\/0P3A5584-1024x683-1.jpg 1024w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/strong><\/h3>\n<p>We have a proven, scalable model and are developing proprietary technology, called BrightOS, to support everything we do \u2014 from growing the plants themselves, to staying on top of food safety and leveraging greenhouse supply and retailer demand. Our experience and success in the market sets us apart from many other indoor farming companies still establishing their technology, footprint, or go-to-market strategy. We\u2019re also the first company to be backed by a blue-chip company, Cox Enterprises, that is wholly supportive of our model and growth.<\/p>\n<h3><span style=\"color: #99cc00;\"><strong>This year, BrightFarms also announced larger investments in R&amp;D including the creation of a new R&amp;D hub, BrightLabs. Could you share a little about why you created it and what the BrightLabs team is working on?<\/strong><\/span><\/h3>\n<p>In 2021, we brought on our VP of Agriculture &amp; Science, Dr. Matt Lingard, who heads up our R&amp;D and food safety programs. Matt is building a team that will focus on delivering the highest quality complete salad program in the industry.<\/p>\n<p>For more information on BrightFarms, visit the company <span style=\"color: #99cc00;\"><strong><a style=\"color: #99cc00;\" href=\"https:\/\/www.brightfarms.com\/\">website<\/a><\/strong><\/span>.\u00a0 And, <span style=\"color: #99cc00;\"><strong><a style=\"color: #99cc00;\" href=\"https:\/\/indoor.ag\/register-now\/\">register today<\/a><\/strong><\/span> to attend the 2022 edition of Indoor Ag-Con to hear more from Steve about the company&#8217;s exciting plans!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018It\u2019s An Exciting Time To Be In the Business Of Indoor Farming\u2019\u00a0 Indoor Ag-Con is excited to announce that BrightFarms CEO Steve Platt and Cox Enterprises VP Steven Bradley will kick-off the February 28 &#8211; March 1, 2022 edition of Indoor Ag-Con with the opening morning keynote address. Platt and Bradley will share how BrightFarms [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":27514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[13],"tags":[148,51,87,54],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Q&amp;A With BrightFarms CEO Steve Platt - Indoor Ag-Con 2022 Keynote<\/title>\n<meta name=\"description\" content=\"BrightFarms CEO Steve Platt and Cox Enterprises VP Steven Bradley will kick-off the February 28 - March 1, 2022 edition of Indoor Ag-Con\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indoor.ag\/qa-with-brightfarms-ceo-steve-platt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Q&amp;A With BrightFarms CEO Steve Platt\" \/>\n<meta property=\"og:description\" content=\"BrightFarms CEO Steve Platt and Cox Enterprises VP Steven Bradley will kick-off the February 28 - 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