{"id":31693,"date":"2023-06-08T20:34:14","date_gmt":"2023-06-09T00:34:14","guid":{"rendered":"https:\/\/indoor.ag\/?p=31693"},"modified":"2023-06-09T09:01:12","modified_gmt":"2023-06-09T13:01:12","slug":"hydrofarm-and-cea-advisors-announce-strategic-alliance","status":"publish","type":"post","link":"https:\/\/indoor.ag\/hydrofarm-and-cea-advisors-announce-strategic-alliance\/","title":{"rendered":"Hydrofarm and CEA Advisors Announce Strategic Alliance"},"content":{"rendered":"<p align=\"justify\"><span style=\"color: #99cc00;\"><strong><a style=\"color: #99cc00;\" href=\"https:\/\/www.hydrofarm.com\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-31694\" src=\"https:\/\/indoor.ag\/wp-content\/uploads\/hydrofarm-and-growtainer-300x300.png\" alt=\"hydrofarm and growtainer\" width=\"300\" height=\"300\" srcset=\"https:\/\/indoor.ag\/wp-content\/uploads\/hydrofarm-and-growtainer-300x300.png 300w, https:\/\/indoor.ag\/wp-content\/uploads\/hydrofarm-and-growtainer-150x150.png 150w, https:\/\/indoor.ag\/wp-content\/uploads\/hydrofarm-and-growtainer.png 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\u00a0Hydrofarm Holdings Group, Inc.<\/a> <\/strong><\/span>(\u201cHydrofarm\u201d), a leading manufacturer and distributor of equipment and supplies for controlled environment agriculture (\u201cCEA\u201d), today announced that it has entered into an exclusive strategic alliance with<span style=\"color: #99cc00;\"><strong> <a style=\"color: #99cc00;\" href=\"http:\/\/www.cea-advisors.com\">CEA Advisors,<\/a><\/strong><\/span> a global design\/build consultancy to the vertical farming industry and manufacturer of<span style=\"color: #99cc00;\"><strong><a style=\"color: #99cc00;\" href=\"https:\/\/growtainers.com\/\"> Growtainers\u00ae<\/a><\/strong><\/span> and Growracks\u00ae, to accelerate their expansion into the growing and evolving CEA space for both food and non-food production.<\/p>\n<p align=\"justify\">(Photo above &#8212; (L-R) Glenn Behrman and Chris Mayer &#8211; <span style=\"color: #99cc00;\"><strong><a style=\"color: #99cc00;\" href=\"https:\/\/www.verticalfarmdaily.com\/article\/9536988\/us-hydrofarm-and-cea-advisors-enter-into-strategic-alliance\/?utm_medium=email\">compliments of Vertical Farm Daily<\/a><\/strong><\/span>)<\/p>\n<p align=\"justify\">Hydrofarm\u2019s Innovative Growers Equipment (\u201cIGE\u201d) commercial division will serve as the North American manufacturing and marketing hub for Growtainers\u00ae and Growracks\u00ae. IGE\u2019s Sycamore, Illinois facility combines manufacturing, research and development, and warehouse space serving the global market.<\/p>\n<p align=\"justify\">\u201cWe are excited about our relationship with Glenn Behrman and CEA Advisors. It will bring great enhancements to the creative solutions and support we provide to the CEA market,\u201d said Chris Mayer, SVP and Head of Hydrofarm Commercial. \u201cOur priority is to be one of the most important global providers of CEA products and services. We believe that the CEA industry has tremendous potential, and we are very excited to have a 50-year veteran of the global horticulture industry on our team.\u201d<\/p>\n<p align=\"justify\">\u201cWorking with the Hydrofarm team, IGE, and Chris Mayer is a dream come true for a company like CEA Advisors,\u201d said Glenn. \u201cI\u2019m convinced that collaboration is the key to success in today\u2019s challenging economic environment. We strongly believe that in CEA, there is great opportunity for new farmers globally, and that is why our first initiative will be the design and distribution of an affordable entry level Growtainer\u00ae. The beginning CEA farmer can learn and experience this type of production with minimal investment and then move on to other more sophisticated systems that are available.\u201d<\/p>\n<p align=\"justify\"><span style=\"color: #99cc00;\"><strong>About Hydrofarm Holdings Group, Inc.<\/strong><\/span><\/p>\n<p align=\"justify\">Hydrofarm is a leading independent manufacturer and distributor of branded hydroponics equipment and supplies for controlled environment agriculture, including grow lights, climate control solutions, growing media and nutrients, as well as a broad portfolio of innovative and proprietary branded products. For over 40 years, Hydrofarm has helped growers make growing easier and more productive. The Company\u2019s mission is to empower growers, farmers and cultivators with products that enable greater quality, efficiency, consistency and speed in their grow projects.<\/p>\n<p align=\"justify\"><span style=\"color: #99cc00;\"><strong><a style=\"color: #99cc00;\" href=\"https:\/\/www.hydrofarm.com\/\">www.hydrofarm.com<\/a><\/strong><\/span><\/p>\n<p align=\"justify\"><strong><span style=\"color: #99cc00;\"><a style=\"color: #99cc00;\" href=\"https:\/\/innovativegrowersequipment.com\/\">www.innovativegrowersequipment.com<\/a><\/span><\/strong><\/p>\n<p align=\"justify\"><span style=\"color: #99cc00;\"><strong>About CEA Advisors LLC<\/strong><\/span><\/p>\n<p align=\"justify\">CEA Advisors provides Consulting services on the global development of turnkey innovative investment grade indoor farming projects from concept to implementation, including design, engineering, technology procurement, installation, and hands on project management for a wide variety of international clients including Start-Ups, Biotechnology firms, Government Agencies, Universities, Commercial Growers, Researchers, Pharmaceutical Manufacturers, Food Manufacturers, Food Processors and Grocery Retailers.<\/p>\n<p align=\"justify\">Glenn Behrman has always been a disruptor and an industry pioneer, a hands-on \u201cC\u2019 level executive in the Horticulture industry for over 50 years and laser focused for the past 13 years on Controlled Environment Agriculture as founder and President of CEA Advisors LLC.<\/p>\n<p align=\"justify\"><span style=\"color: #99cc00;\"><strong><a style=\"color: #99cc00;\" href=\"https:\/\/cea-advisors.com\/\">www.cea-advisors.com<\/a><\/strong><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #99cc00;\"><strong><a style=\"color: #99cc00;\" href=\"https:\/\/growtainers.com\/\">www.growtainers.com<\/a><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Hydrofarm Holdings Group, Inc. (\u201cHydrofarm\u201d), a leading manufacturer and distributor of equipment and supplies for controlled environment agriculture (\u201cCEA\u201d), today announced that it has entered into an exclusive strategic alliance with CEA Advisors, a global design\/build consultancy to the vertical farming industry and manufacturer of Growtainers\u00ae and Growracks\u00ae, to accelerate their expansion into the growing [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":31696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[13],"tags":[78,11,7,272,89,10],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hydrofarm and CEA Advisors Announce Strategic Alliance - Indoor Ag-Con<\/title>\n<meta name=\"description\" content=\"Hydrofarm, a leading CEA manufacturer &amp; 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