Tag: soil-based

Matt Ryan Soli Organic

Organic, Sustainable, Affordable, Accessible: Q&A With Soli Organic CEO Matt Ryan

Soli OrganicIndoor Ag-Con is excited to announce that Soli Organic CEO Matt Ryan has joined our CEO keynote line-up for the February 28-March 1, 2022 edition of Indoor Ag-Con. During his keynote presentation on March 1, 2022, 8 – 8:50 AM, Matt Ryan will share more about his company’s plans to change the world of organic produce by “Bringing Nature Indoors”™ with its soil-based, certified organic biofarms.

Soli Organic, formerly known as Shenandoah Growers, Inc., is the nation’s only soil-based, controlled environment agriculture company delivering 100% USDA certified organic produce to more than 20,000 retail stores nationwide We checked in with Matt ahead of his keynote to learn more about the company’s latest developments and plans for future growth in this month’s CEO Q&A.

Soli Organic
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Given your proven leadership background in branding /marketing with companies like Starbucks and Walt Disney, how did your outside perspective come into play with the Soli rebranding and what do you hope to accomplish with the new branding?

I’m very grateful for the incredible experiences I’ve had leading up to this point in my career and the lessons I’ve learned at each stop proved to be valuable as we went through our re-branding process in 2021. The new branding is a reflection of Soli Organic’s commitment to growing indoors, in real soil, and we’re aiming to convey to consumers the company’s vision to produce fresh products that are organic, sustainable, affordable and accessible to all.

Soli Organic 3Congratulations on the recent news about the $120 financing arrangement with The Decennial Group.  How does this play into your growth plans?

This is a very exciting time for Soli Organic as we continue on a track of accelerating growth to build on our company’s 30-plus year history of strong financial performance. The arrangement with Decennial – one of the largest of its kind for a controlled environment agriculture company – will help to support that growth, providing financing for three new indoor Biofarm facilities that will enable us to continue to scale the growth of our operations and meet the growing demand for fresh, sustainably-grown, organic produce that is affordable.

 

Soli OrganicSpeaking of news, can you also share a little more about the new partnership between Soli Organic and Rutgers University and how you will be working with its plant breeding experts?

Over the next five years, we’ll be working with the world-leading plant breeding experts at Rutgers School of Environmental and Biological Sciences to select and advance the next generation of commercial organic, indoor-grown produce. Specifically, we’ll be analyzing the chemistry of new crop lines to optimize flavor, aroma, nutrition and yield traits for indoor cultivation. The partnership is an example of Soli Organic’s deep commitment to a “biology first, technology to scale” philosophy as we work to provide consumers with great-tasting and affordable organic produce.

Soli OrganicWhat’s next for Soli Organic?

Right now, our focus is on executing against current product timelines and continuing on our growth track to enhance our ability to meet the growing demand for fresh products that are organic, sustainable, affordable and accessible to all. To that end, we have plans in place to build eight new high-tech indoor Biofarm facilities, in addition to the seven farms in operation today. We’re very excited about the future at Soli Organic.

To learn more about Soli Organic, visit the website at www.soliorganic.com 

Matt Ryan Soli Organic Indoor Ag-Con 2022 Keynote

Soli Organic CEO Matt Ryan Joins Keynote Line-Up For Indoor Ag-Con Las Vegas 2022

Soli Organic CEO Matt Ryan will lead the day two opening morning keynote address for the 9th annual edition of Indoor Ag-Con, Feb. 28 – Mar. 1, 2022, at Caesars Forum, Las Vegas, NV. Themed “Growing Your Business,” the premier trade show and conference for indoor|vertical farming and controlled environment agriculture will give attendees the opportunity to explore new resources on the expo floor and hear from Ryan, other CEO headliners, thought leaders and industry experts from today’s cutting-edge farms and CEA companies.

Soli Organic, formerly known as Shenandoah Growers, Inc., is the nation’s only soil-based, controlled environment agriculture company delivering 100% USDA certified organic produce to more than 20,000 retail stores nationwide . The new name — Soli Organic — which is derived from the Latin word for soil, reflects the pivotal role of soil in enabling the company’s mission to make low-cost, high-quality, organic produce grown nearby available to everyone.

During his keynote presentation on March 1, 2022, 8 – 8:50 AM, Matt Ryan will share more about his company’s plans to change the world of organic produce by “Bringing Nature Indoors” ™ with its soil-based, certified organic biofarms.

With 7 growing facilities, 12 operating facilities, 20,000 retail locations served and well over a hundred million units of fresh herbs and greens annually, the company is just getting started.  The recently announced $120 million financing arrangement with leading real estate development firm Decennial Group is a key component of the Company’s strategy to further expand production capacity to meet growing demand.

As CEO, Matt’s focus is on strengthening the company’s competitive advantages and achieving scaled topline growth. Prior to his role at Soli Organic, Matt served as both the chief marketing officer and the chief strategy officer at Starbucks where he developed and executed strategy, managed the food and beverage portfolio, instituted a data analytics function, oversaw the development of the digital experience, and led all other marketing, product, brand, and consumer functions. As the head of brand management for The Walt Disney Company, he oversaw the company’s brand management, brand development, franchise management, customer data, and CRM.

Ryan currently sits on the Board of Directors for Kaiser Permanente. He received a Bachelor of Arts from Harvard University, graduating magna cum laude.

Learn more about Matt Ryan and his Indoor Ag-Con keynote session here.

“We are thrilled to have Matt join us in Las Vegas,” says Brian Sullivan, CEO, Indoor Ag-Con LLC .  “From his proven leadership roles with Starbucks and Walt Disney to his exciting vision for Soli Organic, Matt brings a unique perspective to our keynote stage.”

ROBUST 2022 CONFERENCE SCHEDULE NOW IN DEVELOPMENT
Matt Ryan joins the Indoor Ag-Con 2022  CEO headliner keynote line-up, which also includes the opening morning kick-off session with Steve Platt, CEO, BrightFarms and Steven Bradley, VP, Cox Cleantech, Cox Enterprises; and a day one mid-morning session from Jonathan Webb, CEO | Founder, AppHarvest.    The 2022 conference will also include a full roster of panel discussions offering a deep dive into three core tracks – Grower, Business & Technology – as well as panel sessions on the expo floor theater.

Attendees will find more new initiatives and show highlights to explore in February, including:

CO-LOCATION WITH NATIONAL GROCERS ASSOCATION SHOW
New for 2022, Indoor Ag-Con will co-locate with the National Grocers Association (NGA) Show, the leading trade show and conference for independent grocers, offering even more networking and business opportunities for attendees and exhibitors alike.  The NGA Show and Indoor Ag-Con visitors will have access to all exhibits, and discounts will be available for cross-over educational event attendance.  Look for more details coming soon.

EXPANDED EXHIBIT FLOOR
2022 will also welcome the largest expo floor yet for Indoor Ag-Con.  From irrigation and LED lighting to environmental control systems, substrates, greenhouse equipment, energy solutions, business services and more, attendees will have the chance to see the latest introductions and innovations from some of the biggest names in the business, as well as emerging leaders.

MORE NETWORKING
Exhibitors and attendees can enjoy complimentary luncheons on the show floor each day, a show floor cocktail reception, breakout sessions and other opportunities to reconnect with friends and meet new business partners.

QUICK FACTS:
WHEN:                 Monday, Feb. 28 – Tuesday, Mar. 1, 2022
WHERE:              
Caesars Forum, 3911 Koval Lane, Las Vegas, NV 89101
INFO:                    For information on exhibiting or attending visit www.indoor.ag or email suzanne@indoor.ag


ABOUT INDOOR AG-CON LLC
Founded in 2013, Indoor Ag-Con has emerged as the premier trade event for vertical farming | indoor agriculture, the practice of growing crops in indoor systems, using hydroponic, aquaponic and aeroponic techniques. Its events are crop-agnostic and touch all sectors of the business, covering produce, legal cannabis |hemp, alternate protein and non-food crops. In December 2018, three event industry professionals – Nancy Hallberg, Kris Sieradzki and Brian Sullivan – acquired Indoor Ag-Con LLC, setting the stage for further expansion of the events globally. More information: https://indoor.ag

ABOUT SOLI ORGANIC
Founded in 1989 as Shenandoah Growers, Inc., Soli Organic Inc. is the leading grower and marketer of fresh organic culinary herbs in the United States, providing sustainable, USDA certified organic, regionally grown produce to retailers coast-to-coast. The Rockingham, Virginia-based company has developed the nation’s largest commercial indoor organic, soil-based growing system and continues to redefine how to bring fresh, organic, and sustainably farmed produce to market – operating across a nationally integrated platform of farms, production, and logistics facilities. For more information, please visit www.soliorganic.com.