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Doctor Greenhouse

Indoor Ag-Con Launches Greenhouse Education Track Curated by Dr. Nadia Sabeh – Dr. Greenhouse

New Track Joins 9 Others to Form Comprehensive Conference Program for the Global Event for Protected Ag | Greenhouse Growing | Controlled Environment Agriculture

March 24–25, 2027  •  Westgate Las Vegas  •  Las Vegas, Nevada

LAS VEGAS, NEVADA (September 30, 2026) — There is no shortage of places for greenhouse growers to hear about the industry. There are very few places built to actually solve the problems growers face every day. Indoor Ag-Con, the global event for protected ag, greenhouse growing and controlled environment agriculture, is closing that gap. The show today announced the launch of a new Greenhouse education track for its March 24–25, 2027 edition at the Westgate Las Vegas, which will be developed and curated by Dr. Nadia Sabeh, founder of Dr. Greenhouse, Inc. and one of the industry’s leading voices on greenhouse climate and HVAC design.

The Greenhouse track becomes the tenth track in Indoor Ag-Con’s 2027 conference program, joining Lettuce/Herbs, Cannabis, Vine Crops, Sprouts, Food as Medicine, Berries, Mushrooms, Conventional, and Marketing — forming a two-day program built to serve every corner of the CEA and greenhouse industry.

Doctor Greenhouse

The Gathering Place for Greenhouse Growers

Indoor Ag-Con is doubling down on the thing it has always done best: bringing growers together with resources, education, and other grower community members in a way no other industry event replicates. The 2027 show floor will connect growers with the full spectrum of greenhouse suppliers and technology providers — structures, climate control, automation, inputs, and more — while the new Greenhouse track ensures growers leave with answers to the questions keeping them up at night, not just industry talking points.

“A great trade show has always been about more than the expo floor — it’s the floor, the education, and the people, all working together to solve real problems,” said Brian Sullivan, CEO, Indoor Ag-Con. “For 2027, we wanted the education side to match the caliber of grower walking our floor. Bringing Nadia Sabeh in to lead this track wasn’t about adding a name to a program — it was about making sure growers leave with real answers. Between the exhibit hall and this track, there’s no better gathering place for greenhouse growers in this industry.”

Built by the Person Who Understands the Problem

Dr. Nadia Sabeh, known throughout the industry as “Dr. Greenhouse”, is the founder of Dr. Greenhouse, Inc., an agricultural and mechanical engineering firm specializing in HVAC design for greenhouses and indoor farms. She holds a Ph.D. in Agricultural Engineering from the University of Arizona’s Controlled Environment Agriculture Center, is a licensed Mechanical Engineer, and has led the development of national engineering standards for climate control in indoor plant environments. Her firm has consulted on 200+ greenhouse and indoor farm projects worldwide, and her podcast, “The Doctor Is In,” has made her one of the most recognized and trusted voices in the CEA industry – – someone growers already turn to for straight answers, not sales pitches.

“I talk to growers every single day who are stuck between conflicting advice — from vendors, from consultants, from the internet — about what will actually work in their greenhouse,” said Dr. Nadia Sabeh, Dr. Greenhouse, Inc. “This track isn’t theory. It’s the conversations I have in the field, brought to the stage and built for growers who need to make a real decision about their operation, not just leave with a list of buzzwords.”

Two Full Days, Built Around the Decisions Growers Actually Face

The Greenhouse track runs across both days of Indoor Ag-Con 2027 and includes sessions like:

  • “Forget High-Tech vs. Low-Tech: What Is the Right Tech?” — a practical framework for evaluating technology investments based on operation size, crop, and goals, not hype.
  • “Balancing Act: Managing Light and Heat in the Greenhouse” — hands-on strategies for one of the most persistent challenges in greenhouse production.
  • “So You Want to Renovate Your Greenhouse” — a grower’s guide to planning, budgeting, and executing a retrofit without losing a season.
  • Day 2 Fireside Chat — an unscripted conversation with a leading greenhouse grower on lessons learned running a real operation.
  • Day 2 Greenhouse Bootcamp — a unique working session. Instead of a lecture, this will bring growers together with Dr. Sabeh and fellow attendees  on the key issues they’ve flagged as top priorities – in a live, hands-on format built for real engagement and participation – not passive listening.

Additional speakers and session details will be announced in the coming weeks.

A Complete Program for Every Grower on the Floor

The Greenhouse track joins nine other tracks in the 2027 conference program — Lettuce/Herbs, Cannabis, Vine Crops, Sprouts, Food as Medicine, Berries, Mushrooms, Conventional, and Marketing — giving attendees ten distinct paths through two full days of programming. Combined with a show floor built for greenhouse, vertical farming, and CEA suppliers, Indoor Ag-Con 2027 offers growers a depth of resources and community that a single conference track, or a single day on a show floor, simply cannot match.

Indoor Ag-Con 2027 takes place March 24–25, 2027 at the Westgate Las Vegas. To learn more and take advantage of early bird registration rates visit www.indoor.ag.

About Indoor Ag-Con
Now in its 14th year, Indoor Ag-Con is the global event for protected ag, greenhouse growing and CEA, connecting growers, suppliers, researchers, and technology leaders across the full agriculture supply chain. Indoor Ag-Con 2027 takes place March 24-25, 2027, at the Westgate Las Vegas. Indoor Ag-Con also presents CEA Summit East, held each fall in Danville, VA, in partnership with the CEA Innovation Center, a joint project with Virginia Tech’s College of Agriculture and Life Sciences and the Institute for Advanced Learning and Research (IALR). For more information, visit www.indoor.ag

About Dr. Greenhouse, Inc.
Founded by Dr. Nadia Sabeh, Dr. Greenhouse, Inc. is an agricultural and mechanical engineering firm specializing in the design of HVAC and climate control systems for greenhouses, indoor farms, and vertical farms. The firm has consulted on 200 + projects worldwide and Dr. Sabeh has helped lead national engineering standards development for indoor plant environments. For more information, visit www.doctorgreenhouse.com.

CEA Summit Tour

Fifth Annual CEA Summit East Deepens Its Roots at the IALR CEA Innovation Center in Danville, Virginia

DANVILLE, VIRGINIA (September 18, 2026 , 2026) — The fifth annual Controlled Environment Agriculture (CEA) Summit East closed out two days of connection and collaboration Sept. 15-16, 2026 at the Institute for Advanced Learning and Research (IALR) in Danville, Virginia. Co-hosted by Indoor Ag-Con and the CEA Innovation Center, the Summit brought together growers, educators, researchers, extension professionals and government representatives for an event built around real conversation, hands-on learning, and direct access to the research shaping the CEA industry.

“Our exhibitors consistently tell us that the size of the event and the mix of people here – growers alongside researchers, extension professionals and students — leads to conversations they don’t get anywhere else,” said Brian Sullivan, CEO, Indoor Ag-Con. “Everyone actually gets to talk to everyone else over the two-day event, and those conversations often turn into lasting partnerships and new projects.”

“The location itself is a core part of the experience,” added Dr. Scott Lowman, Vice President of Applied Research at IALR and Co-Director of the CEA Innovation Center. “This year, we moved the sessions in one of our education tracks directly into our working research greenhouse, so growers and educators alike were learning in the same space where the research happens. Paired with guided tours of the CEA Innovation Center, it turns the Summit into more than a series of talks — it’s a firsthand look at applied CEA research and technology in action.”

(Editor’s note: High resolution photos from the CEA Summit available for download via this link)

Built for Conversation

CEA Summit EastCEA Summit East is built around a curated group of tabletop exhibitors and a program sized to give attendees more time for quality conversations. With everything — sessions, exhibits, meals and the CEA Innovation Center itself — housed within a single facility, growers running greenhouse, vertical farm and other protected cropping operations connect easily with educators, researchers, extension professionals, industry suppliers and government leaders throughout the two days.

Learning Inside the CEA Innovation Center

CEA Summit EastThe IALR campus and its CEA Innovation Center, a joint project between the Virginia Tech College of Agriculture and Life Sciences and IALR, remain central to what sets the Summit apart. New for 2026, the Core Horticultural Skills deep-dive educational track moved out of a standard conference room and into the Center’s working research greenhouses, giving growers and students hands-on exposure to the fundamentals of production in a real-life growing environment.

An Evening at Two Witches 

CEA Summit EastTo get things started, the new Uncork & Connect Happy Hour Welcome Mixer was held Monday, Sept. 14, the night before the Summit opened, at Two Witches Winery & Brewing Company in Danville. The gathering gave speakers, exhibitors and attendees a relaxed setting to connect ahead two full days of education and exhibits.

Keynotes

CEA Summit EastDay one’s keynote, “Grow It, Then What? Building the Bridge to Market,” featured Kathlyn Terry Baker, CEO of Appalachian Sustainable Development (ASD), in conversation with Matt Lohr, President of VP Strategies and former Virginia Secretary of Agriculture and Forestry. The two discussed the role and work of ASD and practical steps growers can take to reach grocery, institutional and wholesale buyers for their produce.

CEA Summit EastDay two began with a fireside chat, “Beyond Leafy Greens: Lessons from Plenty’s Next Chapter,” with Plenty CEO Dan Malech and Tom Stenzel, Executive Director of the CEA Alliance, talking about Plenty’s shift to focus in on growing premium strawberries in Virginia.

2026 Exhibitors

CEA Summit EastFrom environmental controls and greenhouse structures to nutrient solutions, lighting and packaging, this year’s tabletop exhibitors brought a range of solutions and new resources for growers navigating every stage of CEA production. This year’s tabletop exhibitors included AmplifiedAg, Apogee, Berger, Dalsem B.V., Essentia Industrial Projects, Fork Farms, Green Laniel, Jack’s Nutrients, JASA Packaging Solutions, KBC Specialty Seeds, Koppert Biological Systems, MicroClimates, Moleaer, NEW AGE Laboratories, Pace 49, Priva, Rimol Greenhouse Systems, TotalGrow Lights, and the Virginia Department of Agriculture and Consumer Services.

Graduate Student Poster Competition

CEA Summit EastThe CEA Summit’s Annual Graduate Student Poster Competition continued its mission of supporting the next generation of talent, giving emerging researchers a platform to showcase their work and connect with industry leaders. Presented by Dr. Kaylee South, Virginia Tech, this year’s winners included:

• First Place (tie): Samuel Mattia, California State Polytechnic University-Pomona, and Ellie Gregoire, Virginia Tech (not pictured)

•  Second Place: Yuna Gaire, University of Georgia

In addition to celebrating these outstanding students, the CEA Summit also featured a special Scholarship recognizing the contributions of Extension personnel. The Cooperative Extension System plays a vital role in supporting greenhouse and vertical farm producers — identifying their needs, sharing research, and providing practical solutions that drive the CEA industry forward. The CEA Summit Extension Personnel scholarship program covered registration fees for 10 specialists to attend the 2026 edition.

Closing with a Look Inside the Research

CEA summit eastThe Summit concluded with guided tours of the CEA Innovation Center, giving attendees a firsthand look at both greenhouse and vertical farming environments — a closing chapter that put the research, science and technology discussed throughout the two days directly on display.

Plans are already underway for the 2027 edition of CEA Summit East. Details and dates will be announced soon at www.ceasummit.com.

ABOUT INDOOR AG-CON

Now in its 14th year, Indoor Ag-Con is the global event for protected ag, greenhouse growing and CEA, connecting growers, suppliers, researchers, and technology leaders across the full agriculture supply chain. Indoor Ag-Con 2027 takes place March 24-25, 2027, at the Westgate Las Vegas. Indoor Ag-Con also presents CEA Summit East, held each fall in Danville, VA, in partnership with the CEA Innovation Center, a joint project with Virginia Tech’s College of Agriculture and Life Sciences and IALR. For more information, visit www.indoor.ag.

ABOUT THE CEA INNOVATION CENTER

The CEA Innovation Center is primarily housed in Danville, Virginia, on IALR campus and in Blacksburg, Virginia, on the Virginia Tech main campus. It is a joint project between the Virginia Tech College of Agriculture and Life Sciences and IALR to serve the growing controlled environment agriculture industry. It addresses the needs of the industry with research, education, and extension programs. For more information, visit www.ceaic.org

 

CEA Summit East Day 2 Keynote: ‘Beyond Leafy Greens: Lessons from Plenty’s Next Chapter’

Plenty CEO Dan Malech opens the Summit’s second day in conversation with Tom Stenzel, Executive Director of the CEA Alliance

DANVILLE, VA (Sept 3, 2026) — Indoor Ag-Con and the CEA Innovation Center today announced the Day 2 keynote for the Fifth Annual Controlled Environment Agriculture (CEA) Summit East, taking place Sept. 15-16, 2026, at the Institute for Advanced Learning and Research (IALR) in Danville, VA.

The Summit’s second morning will open with a fireside chat titled “Beyond Leafy Greens: Lessons from Plenty’s Next Chapter,” featuring Dan Malech, CEO of Plenty, in conversation with Tom Stenzel, Executive Director of the CEA Alliance. The session takes place Wednesday, Sept. 16, from 8:30 to 9:15 a.m.

Plenty spent its first decade building a national vertical farming platform anchored in leafy greens. Over the past two years, the company sharpened its focus, moving to a single crop: premium strawberries grown in Virginia. In this conversation, Malech will talk with Stenzel about that evolution — what the leafy greens years taught Plenty about matching technology to market demand, how the company thinks about focus and discipline in a capital-intensive business, and what he’d tell other operators charting their own path to a sustainable model.

“Dan brings a level of candor about what it takes to build a durable business in this industry,” said Tom Stenzel, Executive Director of the CEA Alliance. “This conversation will get into the real lessons — what worked, what didn’t, and what it takes to find a sustainable path forward. That’s exactly the kind of insight CEA industry members are looking for.”

This keynote follows the Summit’s opening day keynote on Sept. 15: “Grow It, Then What? Building the Bridge to Market,” a fireside chat featuring Kathlyn Terry Baker, CEO of Appalachian Sustainable Development, in conversation with Matthew Lohr, President of VP Strategies LLC and Virginia’s former Secretary of Agriculture and Forestry.

The full schedule, speaker roster, networking events, tabletop exhibits and registration are available at www.ceasummit.com. For exhibitor and sponsorship inquiries, contact Suzanne Pruitt at suzanne@indoor.ag or 404.452.1884.

About CEA Summit East

The CEA Summit East is an annual conference bringing greenhouse growers, vertical farm operators, and controlled environment agriculture (CEA) professionals together with researchers, extension professionals, suppliers, and industry leaders. Produced by Indoor Ag-Con and the CEA Innovation Center — a joint project of IALR and the Virginia Tech College of Agriculture and Life Sciences — the Summit focuses on the intersection of protected cropping, production science, and emerging technology. Held at IALR in Danville, VA, the event includes keynote presentations, panel discussions, breakout sessions, tabletop exhibits, and guided tours of the CEA Innovation Center’s working research facility. For more information, visit www.ceasummit.com

About Indoor Ag-Con

Now in its 14th year, Indoor Ag-Con is the global event for protected ag, greenhouse growing and CEA, connecting growers, suppliers, researchers, and technology leaders across the full agriculture supply chain. Indoor Ag-Con 2027 takes place March 24-25, 2027, at the Westgate Las Vegas. Indoor Ag-Con also presents CEA Summit East, held each fall in Danville, VA, in partnership with the CEA Innovation Center, a joint project with Virginia Tech’s College of Agriculture and Life Sciences and IALR. For more information, visit www.indoor.ag

About the CEA Innovation Center

The CEA Innovation Center is primarily housed in Danville, Virginia, on the IALR campus and in Blacksburg, Virginia, on the Virginia Tech main campus. It is a joint project between the Virginia Tech College of Agriculture and Life Sciences and IALR to serve the growing controlled environment agriculture industry. It addresses industry needs through research, education, and extension programs. For more information, visit www.ceaic.org

About Plenty

Plenty built a technology platform that can grow fresh produce almost anywhere in the world, year-round, with peak-season quality while using just a fraction of the land compared to outdoor farms. Plenty’s proprietary approach is designed to preserve natural resources, make fresh produce available closer to communities, and create resilience in our food systems against weather, location, pests and climate impacts. Plenty operates a vertical farming research center in Laramie, Wyoming, and an advanced indoor strawberry farm near Richmond, Virginia. For more information, visit www.plenty.ag.

About the CEA Alliance

The CEA Alliance is a membership trade association representing and serving high-tech greenhouse producers and indoor farms growing fruits and vegetables in a highly controlled indoor production environment. For more information, visit www.ceaalliance.com

Screenshot of The Packer podcast with Christina Herrick and Chris Sollid

Why Americans Are Losing Faith in Food Safety — And How to Fix It

From The Packer – 

The International Food Information Council’s Kris Sollid breaks down survey data on dropping consumer trust and how repeated, transparent messaging can win back produce buyers in the aftermath of the cyclospora outbreak.

The International Food Information Council conducts its Food and Health Survey annually to help the industry better understand what information consumers seek to help them make more informed choices.

Registered dietitian Kris Sollid, senior director of research and consumer insights for IFIC, joined “The Packer Podcast” to discuss some of the findings from its most recent surveys.

“Among Americans, we’ve been asking about the safety or the perceived confidence in the safety of the U.S. food supply,” he says. “And for three straight years we’ve seen a decline in that confidence, so [there’s] some erosion in that confidence, and that cuts across just about every demographic that we capture.”

Read full story from The Packer…

AmplifiedAg

Right-Sized, Not One-Size-Fits-All: AmplifiedAg’s CEO on Serving Research and Commercial CEA Together

AmplifiedAg CEO David Flynn doesn’t see institutional and commercial agriculture as competing priorities — he sees them as two inputs into the same platform. The institutional side alone ranges from USDA research labs to compliant farm programs inside correctional facilities, part of the company’s Growing Justice initiative. Flynn walks through how those demanding partnerships push the technology further, how commercial growers keep the company focused on real-world economics — and what attendees can expect at AmplifiedAg’s tabletop at CEA Summit East.

AmplifiedAg serves institutional partnerships — universities, government agencies, corrections departments — and commercial operators. How do you balance those two, and does one inform the other?

AmplifiedAg serves a diverse customer base, but we don’t see institutional and commercial agriculture as competing sides of the business. In many ways, yes – they inform one another.

Our institutional partnerships — with organizations like USDA, universities, government agencies, and corrections departments — often push us to solve very specific challenges around environmental control, data collection, repeatability, food safety, customization, and operational reliability. Those requirements ultimately make our technology better for every customer.

At the same time, our commercial customers keep us grounded in the realities of operating a farm as a business. Yield matters, but so do labor, crop cycles, market demand, distribution, operating costs, and the ability to scale profitably. Those lessons inform how we design our systems and support programs for institutional customers.

So our approach isn’t to build one platform for research and another for commercial agriculture. It’s to build a flexible CEA platform that can be configured for the customer’s objective — whether that’s conducting a controlled research trial, producing food inside a correctional facility, or building a profitable commercial farm.

Through Impact Justice’s Growing Justice initiative, you’ve built compliant farm programs inside correctional facilities in South Carolina and California. What have you learned, and what does success look like there?

We’ve learned that putting a farm inside a correctional facility is about much more than growing food. The technology is important, but the program has to be designed around the realities of the institution and the people operating it.

Through our work with Impact Justice and the Growing Justice initiative, we’ve seen the importance of integrating the farm with workforce development, education, foodservice, and reentry programming from the beginning. Security, food safety, operational consistency, and staffing all have to be considered alongside the agricultural objectives.

Success is therefore measured in several ways. It’s fresh, nutritious food reaching the people who live and work in the facility. It’s participants gaining real, transferable agricultural and technical skills. It’s a sustainable, economically viable operation for the institution. And ultimately, it’s creating a pathway for individuals to take those skills with them when they return to their communities.

The South Carolina project at Camille Griffin Graham Correctional Institution has demonstrated what that model can look like at scale, with the farm designed to produce approximately 48,000 pounds of lettuce annually while supporting workforce development and reentry objectives. Our work expanding this model into California is helping us continue to refine what an agriculture-based rehabilitation program can look like in different correctional systems.

You’ve noted momentum around microgreens as a high-margin complement to leafy greens. What’s the appeal there, and what does it take for commercial operators to move from pilot to sustainable, scaled business?

Microgreens are attractive because they can offer commercial growers a very different economic profile from traditional leafy greens. They have short crop cycles, relatively high value per square foot, and strong applications across foodservice, retail, and specialty markets. They can also complement a leafy-green operation rather than requiring a grower to completely change its business model.

But the important question isn’t simply, “Can I grow microgreens?” Most growers can demonstrate that in a pilot. The harder question is, “Can I grow them consistently, sell them consistently, and make money doing it?”

Moving from pilot to a sustainable business requires discipline around market demand, crop selection, production scheduling, distribution, and unit economics. We encourage operators to work backward from the customer rather than growing first and trying to find a market afterward.

That’s a broader philosophy we’re applying across our commercial business. We’re focused on right-sized systems and crop strategies built around actual demand rather than speculative capacity. Our goal is to help growers build businesses that are economically sustainable first — and then scale from a position of strength.

AmplifiedAg’s containers are being used at the USDA’s Agricultural Research Service site in Charleston for work ranging from genetic screening to sweet potato propagation research. What does it mean for the company to have that kind of research-grade validation, and how does what you learn from ARS make its way back into the commercial product?

Having USDA-ARS use our technology for research is incredibly meaningful because the requirements for research are fundamentally different from simply growing a crop successfully.

Researchers need precision, repeatability, environmental control, reliable data, and the ability to intentionally change one variable while controlling the others.

USDA-ARS selected AmplifiedAg as its vertical farming platform for its Charleston research program, and the site now includes 16 customized research labs supporting work across areas such as plant pathology, breeding and selection, LED spectrum research, nutrient optimization, automation, and crop production.

For us, that creates a valuable feedback loop. Research environments push our hardware and software to be more precise and more flexible. Those improvements then become capabilities that can benefit commercial growers, while the work we’re doing with USDA-ARS helps demonstrate that our systems can successfully grow crops beyond leafy greens. Not only does that benefit AmplifiedAg, but it expands the possibilities for controlled environment agriculture as a whole.

Ultimately, research-grade validation gives us confidence that we’re not just building equipment that can grow plants — we’re building a platform capable of producing repeatable, measurable outcomes.

What should attendees stopping by your table at CEA Summit East expect to see or hear from AmplifiedAg this year — any specific developments you’re able to preview?

This year, we want to have a very practical conversation about what comes next for CEA. There’s been a lot of discussion in the industry about scale, but we believe the next phase is going to be much more focused on right-sizing technology to the business opportunity.

We’re continuing to expand our commercial offerings around leafy greens, microgreens, and other fast-turn specialty crops, with a greater emphasis on production profiles, labor efficiency, software, and helping operators understand their economics. We’re also expanding our Farm Kit approach and customizable systems so that growers aren’t forced into a one-size-fits-all model.

At the same time, we’re excited to show how our institutional and research work continues to influence the commercial platform. Whether someone comes to our table as a university researcher, a government agency, a correctional institution, or a commercial grower, the conversation is really the same: What are you trying to grow, what problem are you trying to solve, and what does success look like?

That’s where we think AmplifiedAg brings something different to the CEA conversation — we’re not just selling a container. We’re bringing together the growing environment, technology, data, and operational expertise to help our partners build something that actually works for their specific application.

 

Learn more about AmplifiedAg and make plans now to stop by their tabletop at CEA Summit East, September 15-16, 2026 at the IALR in Danville, VA

Produce The Packer

How Produce Industry Rebuilds Trust After Cyclospora Outbreaks

From The Packer – 

Crisis communication strategist Amy Philpott outlines why outdated response playbooks fail and how targeted messaging restores credibility.

In a typical food safety outbreak, a consumer response goes from “What’s happening?” to “What do I do to protect myself and my family?” to “Who is to blame?” and then “What is being done to prevent this from happening again?” says Amy Philpott, a public relations and crisis communication expert specializing in the food, agriculture and fresh produce industries.

But Philpott says that’s not happening in the recent cyclospora food safety outbreak, as there are few outbreaks in different stages. Because there are different timelines, consumers need different information — and that has made the response playbook almost obsolete.

“Consumers are asking all of these questions at the same time,” she says. “We’ve lost any sort of linear flow that we normally have, and that’s making it challenging.”

Read full story from The Packer…

CEA Summit Keynote

CEA Summit East Opens with Keynote Tackling Agriculture’s Toughest Challenge: Getting Crops to Market

Appalachian Sustainable Development CEO Kathlyn Terry Baker and Matthew Lohr to headline Sept 15 fireside chat

Indoor Ag-Con and the CEA Innovation Center today announced the opening morning keynote for the Fifth Annual Controlled Environment Agriculture (CEA) Summit East, taking place September 15-16, 2026, at the Institute for Advanced Learning and Research (IALR) in Danville, VA.

The Summit will open with a fireside chat titled “Grow It, Then What? Building the Bridge to Market,” featuring Kathlyn Terry Baker, CEO of Appalachian Sustainable Development (ASD), in conversation with Matthew Lohr, President of VP Strategies LLC and Virginia’s former Secretary of Agriculture and Forestry. The session takes place Tuesday, Sept. 15, from 8:45 to 9:30 a.m.

Most growers assume the hard part is growing more. Baker, who has spent years working alongside growers across Appalachia, has learned otherwise: finding a buyer is often harder than growing the crop, and market development has to happen before a single seed is sown. In the session, Lohr will draw out what it actually takes for small and mid-sized growers to reach grocery, institutional and wholesale buyers, including food safety, consistency, packaging and communication, and what a grower not yet ready for wholesale should do first.

The conversation will also cover how ASD’s Appalachian Harvest food hub model works and why Baker argues that no two food hubs look alike. Baker will also discuss a new agricultural campus underway in Bristol, Va., that will expand what’s possible for growers — including an Herb Hub built to help small medicinal-herb producers meet buyer standards, and a controlled-environment production space where ASD plans to grow goldenseal, a medicinal root that traditionally takes four to seven years to mature in the wild, in about six months. Time will be reserved at the end of the session for audience questions.

“This keynote gets right to a question every grower in the room has asked themselves at some point: ‘I grew it, now what?’ This session brings real answers to that question, and there is no better way to open the Summit,” said Brian Sullivan, CEO, Indoor Ag-Con.

“What makes Kathlyn’s perspective so valuable is that it calls upon years of hands-on lessons about what actually works for growers trying to connect to market, including the hard parts. That kind of honest, real-world insight is exactly what our research and education mission is about,” said Dr. Scott Lowman, Vice President of Applied Research at IALR and Co-Director of the CEA Innovation Center.

Deep-Dive Tracks, Panels, Showcase Sessions and Tours

The keynote opens two full days of programming built around four 90-minute deep-dive breakout tracks covering everything from launching a CEA operation to core horticultural skills, technology and data management, and food safety and pest management — with select sessions held directly inside the working greenhouse of the CEA Innovation Center. Special panel presentations round out the general session lineup, including a dedicated session on Strengthening the Workforce Ecosystem on Day 1 and a panel on What’s Next in CEA Crops – Breeding and Variety Development on Day 2. The popular CEA Industry & Research Showcase Sessions also return across both days with fast-paced presentations from industry innovators and researchers.

The Summit closes on the afternoon of Sept. 16 with a guided tour of the CEA Innovation Center, included with every conference pass. Attendees will explore the research greenhouse, automation systems, and ongoing trials shaping the future of CEA, led by the researchers and specialists doing the work.

The full schedule, speaker roster, networking events, tabletop exhibits and registration are available at www.ceasummit.com. For exhibitor and sponsorship inquiries, contact Suzanne Pruitt at suzanne@indoor.ag or 404.452.1884.

About CEA Summit East

The CEA Summit East is an annual conference bringing greenhouse growers, vertical farm operators, and controlled environment agriculture (CEA) professionals together with researchers, extension professionals, suppliers, and industry leaders. Produced by Indoor Ag-Con and the CEA Innovation Center — a joint project of IALR and the Virginia Tech College of Agriculture and Life Sciences — the Summit focuses on the intersection of protected cropping, production science, and emerging technology. Held at IALR in Danville, Va, the event includes keynote presentations, panel discussions, breakout sessions, tabletop exhibits, and guided tours of the CEA Innovation Center’s working research facility. For more information, visit  www.ceasummit.com

About Indoor Ag-Con

Now in its 14th year, Indoor Ag-Con is the global event for protected ag, greenhouse growing and CEA, connecting growers, suppliers, researchers, and technology leaders across the full agriculture supply chain. Indoor Ag-Con 2027 takes place March 24-25, 2027, at the Westgate Las Vegas. Indoor Ag-Con also presents CEA Summit East, held each fall in Danville, VA, in partnership with the CEA Innovation Center, a joint project with Virginia Tech’s College of Agriculture and Life Sciences and IALR. For more information, visit www.indoor.ag

About the CEA Innovation Center

The CEA Innovation Center is primarily housed in Danville, Virginia, on the IALR campus and in Blacksburg, Virginia, on the Virginia Tech main campus. It is a joint project between the Virginia Tech College of Agriculture and Life Sciences and IALR to serve the growing controlled environment agriculture industry. It addresses industry needs through research, education, and extension programs. For more information, visit www.ceaic.org

About Appalachian Sustainable Development

Appalachian Sustainable Development (ASD) works to build a resilient regional economy through sustainable agriculture and forestry. Through its Appalachian Harvest food hub, ASD connects small and mid-size producers across Southwest Virginia, Northeast Tennessee, and beyond to wholesale buyers. ASD is currently developing a new agricultural campus in Bristol, Va., that will house an Herb Hub and a controlled-environment production space. For more information, visit www.asdevelop.org

Indoor Ag-Con Opens Call for Speakers for 2027 Edition

14th annual event returns to Westgate Las Vegas March 24-25, 2027, with 10 crop- and sector-specific tracks

Indoor Ag-Con, the global event for protected ag, greenhouse growing and controlled environment agriculture (CEA), is now accepting speaker submissions for its 2027 edition, taking place March 24-25, 2027, at the Westgate Las Vegas.

Now in its 14th year, Indoor Ag-Con brings together growers, suppliers, researchers, and technology leaders across the full CEA supply chain. The 2027 conference program will feature two keynote addresses, 25+ sessions, and 90+ speakers across 10 crop- and sector-specific tracks, including Lettuce/Herbs, Vine Crops, Berries, Mushrooms, Food As Medicine, Cannabis, Marketing and more.

“Our conference program features the people doing the work — growers, researchers, and operators who are solving real problems every day,” said Brian Sullivan, CEO, Indoor Ag-Con. “If you have a story, a case study, or hard-won expertise to share with the CEA community, we want to hear from you.”

Indoor Ag-Con is inviting professionals across the greenhouse, vertical farming, and controlled environment agriculture community to apply for consideration as panelists, presenters, or workshop leaders. Submissions will be reviewed on a rolling basis, with select speakers contacted directly by the Indoor Ag-Con conference team.

Submission deadline: August 31, 2026

Interested speakers can view the full track list and submit for consideration at: https://indoor.ag/call-for-speakers/

About Indoor Ag-Con

Now in its 14th year, Indoor Ag-Con is the global event for protected ag, greenhouse growing and CEA, connecting growers, suppliers, researchers, and technology leaders across the full agriculture supply chain. Indoor Ag-Con 2027 takes place March 24-25, 2027, at the Westgate Las Vegas. Indoor Ag-Con also presents CEA Summit East, held each fall in Danville, VA, in partnership with the CEA Innovation Center, a joint project with Virginia Tech’s College of Agriculture and Life Sciences and the Institute for Advanced Learning and Research.

The Packer

Navigating Cyclospora: How Greenhouse Growers Are Bringing Transparency to Salad Safety

From The Packer -By Jill Dutton

As the U.S. faces its largest foodborne illness outbreak in more than three decades, concerns surrounding produce safety have reached a critical high point.

Public health officials are currently investigating a cyclospora outbreak tied to contaminated iceberg lettuce from Taylor Farms de Mexico, according to the Centers for Disease Control and Prevention. CDC has confirmed more than 1,900 illnesses across nine states linked to this specific outbreak, while thousands of additional cases remain under investigation — including another 500 cases reported in Michigan alone in a single morning.

Amid growing consumer anxiety and broad media advisories warning shoppers away from packaged salads, indoor greenhouse growers and controlled environment agriculture (CEA) advocates are stepping forward to provide clarity. Their message is focused on transparency, structural safety advantages and open communication — all while maintaining respect for the rigorous safety efforts of traditional field growers.

Read full story from The Packer…

Eric Stein

Balancing Tech and Automation in Controlled Environment Agriculture

Appropriate, Scalable Technology is the Missing Key to Profitable Vertical Farms

Produce Grower Vertical Thinking Column by Eric W. Stein, Ph.D., executive director at the Center of Excellence for Indoor Agriculture

Automation, robots, large language models (LLMs), sensor networks, IoT and AI dominate conversations today. The conventional wisdom is that tech equals innovation equals profits. But is that true? I would argue not necessarily.

Clayton Christensen painstakingly documented how one technology displaces another in his influential book, “The Innovator’s Dilemma” (1997). Examples include how flash memory displaced disk drives and inkjet printers displaced laser printers.

The conclusion? In most cases, simpler and cheaper technologies were the most disruptive to existing markets, not technologically superior ones. Why? Because high-tech often means more complexity, and more complexity means higher cost. Vertical farming has not fully learned this lesson and has been lured by the promise of adding tech.

What vertical farming needs is appropriate technology, not more technology. The concept of appropriate technology originated in Gandhi’s India in the 1930s. He advocated for small, local, low-tech solutions to help villages become self-reliant. This idea was fleshed out in E.F. Schumacher’s “Small Is Beautiful” (1973), in which he argues for technology that is appropriately scaled for human systems.

Put another way, indoor agriculture should not be defined by how much technology it uses, but by how it leverages appropriate technology to efficiently convert capital and energy into consistent, profitable yield.

The vertical farm technology trap

The problem with technology is that beyond a certain point, additional technological layers increase fragility faster than they increase performance. This is the trap that vertical farming finds itself in.

Read full column from Produce Grower…