Netled Signs €15 Million Contract With Oh My Greens

Indoor Ag-Con 2021 Exhibitor Netled and Oh My Greens (OMG) have signed a contract for a three-year investment programme that will see Netled deliver its Vera vertical farm to OMG, a Swedish supplier of potted herbs. The contract was signed in June 2021 and is worth a total of 15 million euros over three years. The contract also includes a five-year maintenance and cultivation consultancy service, and is estimated to be one of the largest turn-key technology deals specifically between technology provider and farm operator in the indoor agriculture market to date.Indoor AG-Con 2021 Exhibitor Netled Signs Contract

The first delivery for the project is under way and is valued at 3.2 million euros; it is due in Q2 of 2022. After commissioning, Netled will continue to provide technical and consultancy services while OMG will focus on producing and supplying vegetables to retailers in Stockholm.

OMG is a farm operator company providing consumers with potted herbs, and has ambitions to achieve major market share in Sweden by the end of the investment programme.

OMG is part of Applied Value Group, a Swedish-American investment, management consultancy, and social impact firm. OMG operates in Sweden together with its sister company, Bake My Day (BMD). BMD is a 25 million USD revenue company serving 800 customers with daily deliveries including around 400 grocery stores.

“We considered 17 different vertical farming technology providers and came to the conclusion that, in terms of its technology, know-how, and delivery capabilities, Netled is years ahead of the competition.” says CEO of OMG, Moses Isik.

“The cooperation with OMG and its sister company, BMD, creates a huge opportunity for Netled to increase its market presence in Sweden. It also solidifies our position as the global leader in vertical farming technology.” says CEO of Netled, Niko Kivioja.

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