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CEA Alliance and Indoor Ag-Con 2025

CEA Alliance and Indoor Ag-Con Announce 2025 Partnership

LAS VEGAS (August 13, 2024) — The Controlled Environment Agriculture Alliance (CEA Alliance) and the Indoor Ag-Con LLC management group announced today that the Alliance will hold its 2025 annual meeting in conjunction with Indoor Ag-Con and contribute to the educational program at the event in Las Vegas, March 11-12, 2025.

“Indoor Ag-Con has become one of the most important events of the year for CEA growers,” said CEA Alliance Executive Director Tom Stenzel. “We’re excited to hold our annual business meeting at the show, facilitating the participation of our member growers and their business partners in this event.”

The partnership underscores the commitment of both organizations to advancing the field of controlled environment agriculture.

“We are honored to partner with the CEA Alliance,” said Brian Sullivan, CEO of Indoor Ag-Con. “The Alliance’s grower and business service members represent leading innovators and voices in the CEA industry, amplifying the value and impact of our audience. Hosting their annual meeting in conjunction with our event creates a unique opportunity for our exhibitors and attendees to engage directly with even more top-tier growers and industry leaders. The Alliance’s contributions to our educational lineup will be invaluable, bringing critical insights and expertise on the key issues and trends shaping the future of controlled environment agriculture.”

As part of the 2025 Indoor Ag-Con conference program, the CEA Alliance will present a “State of the Industry” report, outlining the growth, challenges, and opportunities for the CEA sector.

“We’re excited to bring our members’ experience and expertise to this presentation at the 2025 conference,” said Alliance Chairman Dan Malech, Senior Vice President, Strategy and General Counsel, Plenty. “Our friends at Indoor Ag-Con have created an essential educational and business destination for our members, and we look forward to continuing to build momentum for the growth of the indoor produce sector.”

Entering its 12th year, Indoor Ag-Con has consistently been a pivotal event for professionals in the CEA sector, experiencing year-on-year growth and providing a comprehensive platform for networking, business development, and education. For the March 11-12, 2025 edition, Indoor Ag-Con moves to its new venue, Westgate Las Vegas, providing space for the event’s expanding exhibit hall, educational offerings, and networking events.

ABOUT THE CEA ALLIANCE
The Controlled Environment Agriculture Alliance is a membership trade association representing and serving vertical farms and greenhouse producers growing fruits and vegetables in a highly controlled indoor production environment. More information is available at www.ceaalliance.com

ABOUT INDOOR AG-CON
Indoor Ag-Con is the premier trade show and conference for the indoor and vertical farming industry, bringing together growers, suppliers, and industry leaders to share knowledge, network, and explore the latest innovations in controlled environment agriculture. More information is available at www.indoor.ag

CEA Alliance Executive Director Tom Stenzel

Inside the CEA Alliance: Advocating for Growth, Innovation, and Sustainability

Q&A With CEA Alliance Executive Director Tom Stenzel

In this edition of Indoor Ag-Content, we caught up with Tom Stenzel, Executive Director of the Controlled Environment Agriculture Alliance (CEA Alliance), to discuss the organization’s pivotal role in shaping the future of indoor agriculture. From its early days as a food safety coalition to its expanded focus on sustainability, public policy, and industry collaboration, the CEA Alliance has become a driving force in the CEA sector. As the Alliance prepares to hold its 2025 annual meeting in conjunction with Indoor Ag-Con Las Vegas, Tom shares his insights on the challenges, opportunities, and trends that will define the future of controlled environment agriculture.

Let’s begin with an overview of the CEA Alliance. Can you describe your mission, goals and organization?

CEA Alliance Meets With the USDA
In January 2024, more than 30 members of the CEA Alliance went to Washington, D.C. to educate members of Congress and the Administration about the rapidly growing indoor farming sector of U.S. agriculture.

The CEA Alliance is a membership trade association representing and serving vertical farms and greenhouse producers growing fruits and vegetables in a highly controlled indoor production environment. The Alliance was formed in 2019 as the CEA Food Safety Coalition. At that time, a group of indoor leafy greens growers came together to develop food safety best practices for indoor production. In 2022, the group expanded to include all indoor produce production, not just leafy greens, and also expanded our portfolio to all issues affecting the sector. Our membership today is pretty equally divided between growers and their supplier business partners. Alliance member growers account for the vast majority of high-tech indoor-grown produce in North America.

We’re led today by a 10-person Board of Directors, with our primary work focused in four critical issue areas for the sector. Food safety continues to be a major focus, where we continue to develop best practices, define research needs for the sector, and represent our members working with regulatory authorities at the US Food and Drug Administration and Department of Agriculture. Other issues areas with specific working groups include public policy, sustainability, and marketing communications.

You mentioned that public policy advocacy is a critical component of your work. What are some of the most pressing legislative or regulatory challenges facing the CEA sector today, and how is the CEA Alliance addressing them?

CEA Alliance Meeting
CEA Alliance members meet with Senate Agriculture Committee Chair Debbie Stabenow.

Our Public Policy committee is our largest working group, including more than 50 members. We’re working to make sure CEA production is supported in agricultural policy through the US Farm Bill, which is now under debate in Congress. Many current farm programs were developed long before anyone thought about growing food indoors. We need to make sure that indoor growers have access to the same programs and support as outdoor growers.

A really important new initiative is the Supporting Innovation in Agriculture Act, a bill we’ve been working on to create a new incentive tax credit to support capital investment in innovative agricultural technologies. Tax incentives have been used to support other sectors such as renewable energy, and can be an effective way for government to help drive private sector innovation that serves the greater good. This legislation would benefit both CEA growers and field growers investing in innovative technologies.

Can you tell us more about the recently released sustainability framework by the CEA Alliance? How do you envision this framework impacting the industry and supporting growers in their sustainability efforts?

CEA Alliance Sustainability FrameworkThe new Sustainability Framework for Controlled Environment Agriculture is the industry’s first sustainability framework developed by indoor growers, for indoor growers. The new framework features 60 metrics supporting 20 Key Performance Indicators (KPIs) across a variety of environmental and social aspects of indoor growing.

Because growers in indoor vertical farms and high-tech greenhouses have a greater ability to control their growing environment, producers are better able to measure key impact areas for sustainability, including carbon, water use, nutrient use efficiency and discharge, food loss and other attributes that are difficult to measure in field production.

We believe the framework will drive credibility, transparency and continuous improvement through standardized approaches for sustainability measurement, guiding indoor growers through both key impacts to measure and metrics for measuring them.

With the new partnership between the CEA Alliance and Indoor Ag-Con, what are your primary goals for the 2025 annual meeting and the educational program in Las Vegas?

The CEA Alliance is pleased to be holding our 2025 annual meeting in conjunction with Indoor Ag-Con. One of the core values of associations like ours is bringing together growers and their business partners, something that trade shows like Indoor Ag-Con do well. Our membership has grown over the past few years and now includes the majority of indoor produce production in North America, including leafy greens, tomatoes, peppers, cukes and berries. We also are finding companies coming aboard from around the world to participate in our food safety and sustainability programs. With that base of experience, we’re pleased to present a “State of the Industry” report at the show, sharing our members’ analysis of the challenges and opportunities for indoor agriculture.

The CEA industry is continuously evolving. From your perspective, what are the most promising advancements or trends in CEA that you believe will shape the future of the sector?

cEA Food safety 3I believe the industry is transforming from a “technology sector growing food” to a “food industry leveraging technology”. It sounds like a subtle difference, but we have to focus first on delivering the freshest, highest quality, most nutritious and best tasting food to consumers. There are many ways companies can use technology to achieve that goal – vertical farms with either horizontal stacks or vertical towers, high-tech greenhouses with hydroponics or soil systems, hybrid combinations of vertical, greenhouse and outdoor, etc.

The industry also now seems to have a much healthier focus on profitability. We should never have been compared to tech start-ups that could invest millions of dollars and cash out at extraordinary multiples without ever making a profit. Indoor production is a key to meeting future challenges by using less scarce resources to grow more food. I still believe growing food indoors in high-tech farms is a revolutionary step in agricultural history. But it’s not an overnight step. We’re here for the long haul.

CEA Alliance

 

Learn more about the CEA Alliance by visiting www.ceaalliance.com 

Plenty

From Vertical Farm Daily: Joint Venture to Invest $130M in Regional Strawberry Growth Across GCC Region

“Plenty® has built the most technologically advanced indoor farming platform aimed not only at meeting year-round consumer demand but making it possible to build a long-term food security infrastructure that can adapt to the needs of regions like the Middle East,” said Arama Kukutai, CEO of Plenty.

Plenty Unlimited Inc. and Mawarid Holding Investment have entered an exclusive, multi-year, region-wide partnership to bring locally grown fresh produce to countries across the Gulf Cooperation Council (GCC). The joint venture Plenty and Mawarid have formed will invest more than AED500 million (US$130 million) into the partnership’s first project in the GCC – a vertical farm in Abu Dhabi, designed to grow more than 2 million kilograms of strawberries annually.

The joint venture plans to develop up to five farms in the next five years, which would require investing up to AED2.5 billion (US$680 million) and bring thousands of direct and indirect employment opportunities to the region. Mawarid is a subsidiary of Alpha Dhabi Holding, a major publicly listed company on the Abu Dhabi Securities Exchange (ADX).

Read the full story from Vertical Farm Daily

Beanstalk

Beanstalk Farms Demonstrates Commercial Viability with Flagship Facility in Prince William County

“We are excited to announce the launch of our next-generation farm in Manassas,” said Mike Ross, Beanstalk Co-Founder and CEO.” At a 10x lower cost per acre than any other vertical farm, this facility demonstrates a new generation for indoor farming. This facility will provide the Greater Washington, D.C. market with the highest quality fresh produce every week of the year – rain or shine. Strategically located with excellent access to the Mid-Atlantic, bolstered by robust infrastructure, Virginia is the definitive choice for our expansion. We look forward to growing together and furthering innovations that promote a healthy and local food system.”

Virginia Governor Glenn Youngkin recently announced Beanstalk Farms Inc.’s second indoor farm and distribution facility at the Freedom I-66 Industrial Business Park facility in Manassas as reported in Prince William Living and Vertical Farming Daily.  The Virginia Department of Agriculture and Consumer Services worked with the Prince William County Department of Economic Development and Tourism (PWCDEDT) to secure this new 33,000 square foot expansion project for the Commonwealth of Virginia. Governor Youngkin approved a $100,000 grant from the Governor’s Agriculture and Forestry Industries Development (AFID) Fund, which Prince William County will match with local funds.

Read full article in Vertical Farm Daily and Prince William Living…

$8.5 Million Restored For Urban Ag – Including Indoor Farms

Vertical Farm DailyFrom Vertical Farm Daily — U.S. Senator Debbie Stabenow (D-MI), Chairwoman of the Senate Agriculture, Nutrition, and Forestry Committee, successfully restored $8.5 million in funding for the Office of Urban Agriculture and Innovative Production in the Senate-passed Agriculture, Rural Development, Food and Drug Administration, and Related Agencies Fiscal Year 2024 Appropriations Bill. The Office assists urban, small-scale, and innovative producers with technical and financial assistance that supports community farms and gardens, and rooftop, indoor, and vertical farms and other innovative production. Together, this increases greenspaces in communities, access to fresh, local foods, and new pathways to jobs in agriculture.

Initially, neither the Senate nor House agriculture appropriations bills included dedicated funding for the Office of Urban Agriculture and innovative production until Stabenow filed an amendment and led her colleagues to restoring funding to the office and its programs. The amendment was cosponsored by Senators Brown, Blumenthal, Booker, Durbin, Fetterman, Gillibrand, Rosen, Warnock, Markey, Wyden, and Cassidy. It was approved by voice vote. The appropriations package that included Stabenow’s amendment passed the Senate on Wednesday by a vote of 82 to 15 and must now be conferenced with the House before being signed into law.

“Urban agriculture is growing in cities and towns across the country, creating new economic opportunities and healthier communities,” said Stabenow. “It also increases greenspace, builds more resilient communities, and provides access to fresh, local foods. That’s why my amendment was so important – restoring this funding will ensure that urban agriculture can continue to grow and thrive as an emerging sector.”

“The National Sustainable Agriculture Coalition (NSAC) applauds Senator Stabenow and her colleagues’ leadership in securing essential funding for the Office of Urban Agriculture and Innovative Production,” said NSAC Policy Director Mike Lavender. “Demand for the Office continues to steadily grow – from connecting urban centers to fresh produce, enabling growers to explore emerging indoor technology, offering training opportunities for youth, and much more. We look forward to continuing to work together to secure funding for the office in any final FY2024 appropriations legislation.”

Read full article from Vertical Farm Daily here.

White Paper: Assessment of CEA Workforce Needs and UMKC Student Interest in CEA Education

UMKC White Paper
Click image to download presentation deck from Indoor Ag-Con 2023 Workforce Development panel sharing survey results.

Indoor Ag-Con Academic Ally University of Missouri – Kansas City (UMKC)’s Dr. Juan Cabrera-Garcia, Dr. Angela Cottrell and their team conducted a survey accessing controlled environment agriculture workforce needs and expectations for future educational programming to attract and train student to enter the sector.  Dr. Cottrell shared some of the survey findings during a workforce development panel discussion at Indoor Ag-Con 2023 and she and the team authored a white paper on the findings as well.  We are pleased to share that presentation here along with a corresponding white paper on their findings.

EXECUTIVE SUMMARY

Controlled environment agriculture (CEA) systems integrate technology to optimize crop performance via environmental control. There is an urgent need to train the future workforce to meet the needs of the CEA industry as these systems become more technology driven. Therefore, the goal of this project was to inform the development of CEA curriculum by gauging student interest at the University of Missouri – Kansas City (UMKC) and understanding the knowledge, skills, and degrees desired for different job hierarchies in the CEA industry.

Click image above to download complete whitepaper

A survey was sent to individuals in the CEA industry (academics, growers, and service/technology providers) to determine the knowledge and skills needed for different CEA job positions and the degree that certifies competency for said positions. Another survey was sent to UMKC students to gauge their knowledge of – and interest in – a CEA educational program. Responses from the CEA industry were separated in two groups based on the role of respondents in CEA: roles directly involved in growing crops and support roles (academics and service/technology providers).

There was consensus between both industry groups on the top ranked skills, knowledge, and degree programs for job positions in CEA. The top five positions in demand by the CEA industry are, from highest to lowest ranked: (1) farm manager, (2) farm worker, (3) research & development director, (4) food safety coordinator, and (5) research technicians. The top degrees for the positions listed above are: (a) apprenticeship, (b) two-year associate, (c) graduate,(d) bachelor, and (e) bachelor programs, respectively.

Eighty-nine percent of UMKC students are interested in a lab or greenhouse where they can participate in growing crops. Fifty-three percent of UMKC students are interested, or would consider participating in, an academic minor for Controlled Environment Agriculture. We anticipate that our observations will inform the development of curriculum and degrees that meet the needs of the CEA industry.

Individuals utilizing the results from this project should consider which responses are relevant for their own curricular development needs.

Contact Information

Juan Cabrera-Garcia, PhD

Division of Plant Science & Technology University of Missouri

Columbia, MO 65211 jcabrera-garcia@missouri.edu

Acknowledgements: This project was funded by the USDA HEC Award Number2023-70003-38775. Special thanks to Indoor Ag-Con, Suzanne Pruitt, and Chieri Kubota for their facilitation and support to reach individuals in the CEA industry

AdeptAg

Revolutionizing Agriculture: AdeptAg Ushers in the Era of Sustainable Vertical Farming

In the green revolution of the 21st century, one organization stands as a beacon of innovation and sustainable practices—AdeptAg. Established by CEO Rick Parod in early 2022, AdeptAg’s mission has always been to redefine the concept of farming for a more sustainable and efficient future. To that end, they’ve assembled an industry-leading ‘Family of Experts,’ absorbing forward-thinking entities like AgriNomix Automation, Bellpark Automation, Plantech Control Solutions, and Zwart Irrigation Solutions. Their unique blend of expertise in Vertical Farming and Controlled Environment Agriculture (CEA) solutions has made them the horticulture industry’s frontrunner.

The concept of Vertical Farming is not as contemporary as it might seem, with roots plunging deep into ancient history, as far back as the Hanging Gardens of Babylon in 605 BCE. However, it wasn’t until the 20th century that it truly began to blossom as a practical method of farming. The turning point was during WWII, when hydroponics—a subset of Vertical Farming—was employed on a large scale to feed the Allied Forces in the South Pacific, yielding over 8,000 tons of produce. The concept was refined further at Columbia University between 1991 and 1999, under the guidance of Professor Dr. Dickson Despommier. Now hailed as the father of modern Vertical Farming, Despommier and his students successfully devised a way to sustainably feed New York City’s populace via rooftop agriculture, birthing the contemporary approach to multi-story farming.

This promising concept has seen substantial developments over the past decade, thanks to rigorous research, dedicated education, and a relentless drive for global sustainability. Vertical Farming, in conjunction with CEA practices, has enabled growers to raise crops using significantly less land and water. The cherry on top? Complete environmental control, empowering farmers to improve both crop quality and yield.

As we approach a future where our population is projected to surge to two billion within the next three decades, we must rally as a society to ensure sustainable food production. Here’s where AdeptAg steps in, poised to make a maximal impact on eco-friendly growth practices. Through its four business units, it offers an impressive array of solutions from over fourteen suppliers, catering to growers of all scales and requirements.

From the very first day, growers partnering with AdeptAg witness the benefits of a relationship forged in expertise and dedication. Recognizing the unique nature of each grower, environment, and crop, AdeptAg’s skilled team offers a personal experience, helping to formulate the best strategic decisions for your unique situation. Whether you need to augment an existing facility or seek a full-scale turnkey solution, AdeptAg aims to enhance your product quality, increase capacity, tackle labor shortages, advance sustainable practices, and ensure a return on investment.

AdeptAg’s expertise transcends size and product, serving large and small growers alike: whether they cultivate produce or cannabis, operate a vertical farm or maintain a greenhouse, use traditional practices or automation – and everything in between. Their commitment to quality care and expertise is a constant, backed by 24/7 service and support, as well as a fully equipped dedicated parts department. As we navigate the green revolution, AdeptAg leads the way, ensuring that the future of farming is sustainable, efficient, and inclusive.

To discover our solutions, visit our website: adeptag.com

HYVE® & AGEYE® Announce Strategic Partnership Aimed at Bringing Next Generation of Innovation to Indoor Farming

(Verona, Virginia February 15, 2023) –   HYVE Indoor Farming Systems, a solutions-based, manufacturer of Controlled Environment Agriculture (CEA) systems and AGEYE, a preeminent leader in automated platform monitoring for vertical farms and greenhouses, today announced a strategic partnership aimed at bringing unmatched complete technology to the CEA industry and commercial growers.

HYVE is Central Virginia-based and offers complete hydroponic growing solutions with an emphasis on hardware, design, and system infrastructure. AGEYE, from the greater Raleigh, North Carolina area provides sophisticated artificial intelligence capability that monitors every plant within a system for more predictable harvest outcomes and the resultant effect of more profitable harvests.

According to Ron Acorn, President of HYVE, “Our goal remains to provide a total and complete scalable solution for indoor farming. We trace our origin to the LED lighting industry and initially began in CEA by offering a range of LED grow lights. Over time this has evolved to complete systems that include everything from heavy duty racking, controls, food grade trays with automated movement, robotics, nursery, seeding, harvesting equipment, automated tray cleaning, and more. The strategic partnership with AGEYE will now further enhance HYVE systems by providing growers with the choice for a comprehensive integrated artificial intelligence capability that will allow for revolutionary plant and system monitoring.”

Nick Genty, Co-Founder and CEO of AGEYE says about the alliance: “AGEYE’s focused core competency has been software and artificial intelligence (AI). Our AI systems utilize visual inputs and growth development insights and essentially turn them into autonomous actions within a system’s architecture. What this means for a grower is that we have a sophisticated means to monitor the health and development of crops through every stage of the growth process and invoke actions that will help to identify abnormal growth patterns that may adversely affect harvest and profitability. We can mitigate issues at an early stage leading to much better outcomes for the grower.”

He adds: “We are excited to partner with HYVE as we view their systems to be the perfect fit for our artificial intelligence solution. Their platform is a complete and robust scalable technology answer and our system as an integration will provide those in the controlled environment sector an unmatched choice. Together we will create truly exceptional outcomes by bringing to market an automated turn-key solution that can really be viewed as the standard for the next generation of vertical indoor farming systems.”

HYVE will be exhibiting at Indoor Ag-Con in booth 619. AGEYE Technologies is a platinum partner of Indoor Ag-Con and Nick Genty will serve as a moderator for a discussion on “Avoiding Nutrient Imbalances” the second day of the show.

More information on HYVE can be found at www.growhyve.com while additional information on AGEYE can be found on the company’s website www.ageyetech.com.

 

 

Matt Ryan Soli Organic Indoor Ag-Con 2022 Keynote

Soli Organic CEO Matt Ryan Joins Keynote Line-Up For Indoor Ag-Con Las Vegas 2022

Soli Organic CEO Matt Ryan will lead the day two opening morning keynote address for the 9th annual edition of Indoor Ag-Con, Feb. 28 – Mar. 1, 2022, at Caesars Forum, Las Vegas, NV. Themed “Growing Your Business,” the premier trade show and conference for indoor|vertical farming and controlled environment agriculture will give attendees the opportunity to explore new resources on the expo floor and hear from Ryan, other CEO headliners, thought leaders and industry experts from today’s cutting-edge farms and CEA companies.

Soli Organic, formerly known as Shenandoah Growers, Inc., is the nation’s only soil-based, controlled environment agriculture company delivering 100% USDA certified organic produce to more than 20,000 retail stores nationwide . The new name — Soli Organic — which is derived from the Latin word for soil, reflects the pivotal role of soil in enabling the company’s mission to make low-cost, high-quality, organic produce grown nearby available to everyone.

During his keynote presentation on March 1, 2022, 8 – 8:50 AM, Matt Ryan will share more about his company’s plans to change the world of organic produce by “Bringing Nature Indoors” ™ with its soil-based, certified organic biofarms.

With 7 growing facilities, 12 operating facilities, 20,000 retail locations served and well over a hundred million units of fresh herbs and greens annually, the company is just getting started.  The recently announced $120 million financing arrangement with leading real estate development firm Decennial Group is a key component of the Company’s strategy to further expand production capacity to meet growing demand.

As CEO, Matt’s focus is on strengthening the company’s competitive advantages and achieving scaled topline growth. Prior to his role at Soli Organic, Matt served as both the chief marketing officer and the chief strategy officer at Starbucks where he developed and executed strategy, managed the food and beverage portfolio, instituted a data analytics function, oversaw the development of the digital experience, and led all other marketing, product, brand, and consumer functions. As the head of brand management for The Walt Disney Company, he oversaw the company’s brand management, brand development, franchise management, customer data, and CRM.

Ryan currently sits on the Board of Directors for Kaiser Permanente. He received a Bachelor of Arts from Harvard University, graduating magna cum laude.

Learn more about Matt Ryan and his Indoor Ag-Con keynote session here.

“We are thrilled to have Matt join us in Las Vegas,” says Brian Sullivan, CEO, Indoor Ag-Con LLC .  “From his proven leadership roles with Starbucks and Walt Disney to his exciting vision for Soli Organic, Matt brings a unique perspective to our keynote stage.”

ROBUST 2022 CONFERENCE SCHEDULE NOW IN DEVELOPMENT
Matt Ryan joins the Indoor Ag-Con 2022  CEO headliner keynote line-up, which also includes the opening morning kick-off session with Steve Platt, CEO, BrightFarms and Steven Bradley, VP, Cox Cleantech, Cox Enterprises; and a day one mid-morning session from Jonathan Webb, CEO | Founder, AppHarvest.    The 2022 conference will also include a full roster of panel discussions offering a deep dive into three core tracks – Grower, Business & Technology – as well as panel sessions on the expo floor theater.

Attendees will find more new initiatives and show highlights to explore in February, including:

CO-LOCATION WITH NATIONAL GROCERS ASSOCATION SHOW
New for 2022, Indoor Ag-Con will co-locate with the National Grocers Association (NGA) Show, the leading trade show and conference for independent grocers, offering even more networking and business opportunities for attendees and exhibitors alike.  The NGA Show and Indoor Ag-Con visitors will have access to all exhibits, and discounts will be available for cross-over educational event attendance.  Look for more details coming soon.

EXPANDED EXHIBIT FLOOR
2022 will also welcome the largest expo floor yet for Indoor Ag-Con.  From irrigation and LED lighting to environmental control systems, substrates, greenhouse equipment, energy solutions, business services and more, attendees will have the chance to see the latest introductions and innovations from some of the biggest names in the business, as well as emerging leaders.

MORE NETWORKING
Exhibitors and attendees can enjoy complimentary luncheons on the show floor each day, a show floor cocktail reception, breakout sessions and other opportunities to reconnect with friends and meet new business partners.

QUICK FACTS:
WHEN:                 Monday, Feb. 28 – Tuesday, Mar. 1, 2022
WHERE:              
Caesars Forum, 3911 Koval Lane, Las Vegas, NV 89101
INFO:                    For information on exhibiting or attending visit www.indoor.ag or email suzanne@indoor.ag


ABOUT INDOOR AG-CON LLC
Founded in 2013, Indoor Ag-Con has emerged as the premier trade event for vertical farming | indoor agriculture, the practice of growing crops in indoor systems, using hydroponic, aquaponic and aeroponic techniques. Its events are crop-agnostic and touch all sectors of the business, covering produce, legal cannabis |hemp, alternate protein and non-food crops. In December 2018, three event industry professionals – Nancy Hallberg, Kris Sieradzki and Brian Sullivan – acquired Indoor Ag-Con LLC, setting the stage for further expansion of the events globally. More information: https://indoor.ag

ABOUT SOLI ORGANIC
Founded in 1989 as Shenandoah Growers, Inc., Soli Organic Inc. is the leading grower and marketer of fresh organic culinary herbs in the United States, providing sustainable, USDA certified organic, regionally grown produce to retailers coast-to-coast. The Rockingham, Virginia-based company has developed the nation’s largest commercial indoor organic, soil-based growing system and continues to redefine how to bring fresh, organic, and sustainably farmed produce to market – operating across a nationally integrated platform of farms, production, and logistics facilities. For more information, please visit www.soliorganic.com.

Agritecture Pre-Event Indoor Ag-Con Workshop

Agritecture To Host Pre-Event Urban Farm Planning Workshop

Urban and controlled environment agriculture advisory firm Agritecture will host the pre-event workshop, “Planning Your Commercial Urban Farming Business,” on Sunday, February 27, 2022 – the day before Indoor Ag-Con opens — February 28 – March 1, 2022 at Caesars Forum, Las Vegas, NV. Focused on providing participants with a clear understanding of how to think strategically and avoid mistakes when planning an urban farming business, the workshop will run from 2 – 5 pm.

Participants will receive access to Agritecture Designer, Agritecture’s proprietary urban farm planning software. This workshop will utilize Agritecture Designer and participants will work in teams to complete a design workshop to explore how urban agriculture might fit in with their current projects or long-term goals.

Workshop participants will also meet and hear from some of Agritecture Designer Partners and Indoor Ag-Con exhibitors,  including Ceres Greenhouse Solutions and Montel.

The Agritecture workshop is an optional pre-event workshop add-on available to Indoor Ag-Con attendees for just $150.  To learn more and sign up, visit www.indoor.ag/agritecture-pre-event-workshop/

“We are excited to partner with Agritecture to bring this comprehensive educational opportunity to our grower audience,” says Brian Sullivan,” partner, Indoor Ag-Con, LLC.  “Participants are sure to find this workshop to be a great  way to kick off their Indoor Ag-Con experience.  Not only will it help them strategically navigate the concurrent Indoor Ag-Con and National Grocers Association Show events that start the next day, the workshop also adds even more networking, market research, and partnership development opportunities for their businesses.”

Led by Agritecture’s Director of Digital Strategy, Ricky Stephens;  Marketing & Sustainability Lead, Briana Zagami; and Director of Consulting, Djavid Amidi-Abraham, the workshop outline includes:

Lesson 1 | Introduction to Commercial Urban Farming

  • Understanding the full spectrum of urban agriculture solutions & impact categories
  • Key lessons learned from current case studies and past failures
  • How to position your farm for success

Lesson 2 | Choosing Your Equipment, Crops & Marketing

  • Greenhouse vs. Vertical Farm considerations
  • An introduction to hydroponic systems
  • Understanding lighting options, nutrient solutions, air flow, and CO2 enrichment
  • How to conduct proper market research
  • Marketing & selling your product
  • Evaluating various sales channels

Lesson 3 | Presentations from Partners, including

  • Ceres Greenhouse Solutions
  • Montel

Design Workshop | Participants will be broken into teams

Teams will develop an urban farming concept based on a selected site location and parameters using Agritecture’s proprietary urban farm planning software, Agritecture Designer.

 

INDOOR AG-CON 2022 QUICK FACTS
WHAT:                 Premier trade show & conference for indoor |vertical farming and controlled environmentagriculture industry
WHEN:                 Monday, Feb. 28 – Tuesday, Mar. 1, 2022
WHERE:              
Caesars Forum, 3911 Koval Lane, Las Vegas, NV 89101
INFO:                    For information on exhibiting or attending visit www.indoor.ag or email suzanne@indoor.ag


ABOUT INDOOR AG-CON LLC
Founded in 2013, Indoor Ag-Con has emerged as the premier trade event for vertical farming | indoor agriculture, the practice of growing crops in indoor systems, using hydroponic, aquaponic and aeroponic techniques. Its events are crop-agnostic and touch all sectors of the business, covering produce, legal cannabis | hemp, alternate protein and non-food crops. In December 2018, three event industry professionals – Nancy Hallberg, Kris Sieradzki and Brian Sullivan – acquired Indoor Ag-Con LLC,  setting the stage for further expansion of the event. More information: www.indoor.ag

ABOUT AGRITECTURE
Agritecture was founded by Henry Gordon-Smith in 2011 to help others navigate the crucial planning stage for their urban farming business and avoid costly mistakes. Since then, Agritecture has grown into the world’s leading advisory firm on urban and controlled environment agriculture, working with clients of all types – from entrepreneurs, to investors, to technology providers – in more than 35 countries. In recent years, Agritecture’s service offerings have evolved to meet industry needs beyond farm planning and include strategy, due diligence, market research, and more. For more information visit www.agritecture.com