Innovating for Tomorrow: Good Natured Highlights Sustainable Packaging Trend

good natured Products Inc. (Indoor Ag-Con 2024 Booth #1323) has been making bio-based packaging since 2006 and has witnessed transformative changes in packaging expectations, driven by a deepening commitment to sustainability and a keen response to regulatory and consumer demands. The landscape is changing fast, and companies are trying to make sense of what’s best for their business and the environment. Sometimes, this complexity leads to confusion, and when people are confused, they might hesitate to act. Part of the company’s approach is to provide simplified, actionable insights to make it as easy as possible to make the switch to sustainable packaging.

Key trends to Watch:

1. Brand Loyalty through Sustainability: Businesses are seeing sustainable packaging as more than an environmental choice—it’s a brand builder. With a significant majority of consumers favoring eco-conscious packaging, adopting recyclable, compostable, and reusable options is becoming a strategic priority for companies that want to stay ahead.
2. Clarity is King: Transparent packaging isn’t just aesthetically pleasing; it’s a trust builder, offering consumers a clear view of the product, assuring them of its freshness and quality—a critical decision factor in today’s market.
3. Navigating Regulatory Shifts: The dynamic regulatory environment demands agility and foresight. Collaborating with packaging experts can help businesses stay compliant and help avoid the pitfalls of investing in a packaging platform that may be at risk of regulation in the coming years.
4. Focus on Freshness and Safety: A combination of materials, closures and design choices can have an impact on enhancing product longevity and safety, both of which are crucial in minimizing waste and boosting consumer confidence.
5. Material Simplification: Optimizing materials for better recycling and composting is becoming a key topic to reducing environmental impact and promoting a circular economy in packaging. Although the EU has been moving faster on this front, similar approaches are expected to come to North America in the coming years.

As the agri-food sector evolves, so does its approach to sustainability, extending beyond packaging to encompass all aspects of operation, from water conservation to energy efficiency. Indoor Ag-Con provides a platform to explore these innovations, underscoring the industry’s commitment to sustainable practices.

We’re eager to engage with the forward-thinking community at Indoor Ag-Con, sharing insights and exploring sustainable packaging solutions that align with broader environmental goals,” remarks Paul Antoniadis, CEO of good natured®. “Sustainability is a journey, and every step, no matter how small, is part of our collective path toward environmental change, and from our experience your customers will reward your efforts.”

Visit good natured Products Inc. at Indoor Ag-Con to delve into these trends and discover how integrating sustainable packaging into your business can create value and a positive environmental impact.