Tag: greenhouse

Jiffy.IndoorAgCon2022

Top Reasons To Be Part Of The Premier Event For Indoor Agriculture

This February, Indoor Ag-Con will return to Las Vegas and bring together the entire indoor vertical farming and controlled environment agriculture community. 

With an unmatched program and exhibit hall, you won’t want to miss this annual event scheduled for February 27-28, 2023. Here are the top reasons it’s a must-attend event.

>Register now to take advantage of the early-bird rate and save!<

1.Learn from the brightest minds in the field 


With two idea-packed days of education, you’ll have the opportunity to learn from some of the brightest minds and inspirational thought leaders in the field of agriculture. 

Education is offered in a variety of formats including keynotes, insightful panel sessions and new fireside chats. The program is designed to enhance your career and grow your business in new ways. 

 

2. Expansive vertical farming and controlled environment agriculture marketplace


Explore the latest innovations from the largest number of exhibitors in Indoor Ag-Con’s 10-year history. Inside the exhibit hall, you’ll find state-of-the art products and services from the top suppliers. From irrigation and LED lighting, to environmental control systems, substrates, greenhouse equipment, energy solutions, business services, and more!

The Indoor Ag-Con Expo Floor is open on Monday, February 27 from 12:00 pm – 6:30 pm PST and Tuesday, February 28 from 9:00 am – 1:00 pm PST. 

 

>Register now to take advantage of the early-bird pricing!<

Indoor Ag-Con 2022 Lunch 23. Connect with industry professionals from across the country

 

At Indoor Ag-Con, you’ll have the opportunity to connect with like-minded individuals and expand your network like never before. This includes growers, top suppliers, distributors, investors, start-ups, and educators. 

Indoor Ag-Con will once again co-locate with the National Grocers Association (NGA) for even more networking and business opportunities. 

 

UrbanGro.IndoorAgCon20224. Experience the 10-Year anniversary of Indoor Ag-Con

 

We’re a decade strong and continuing to grow! And now is the perfect time to be part of our growth and immerse yourself in the future of farming. This year will feature more exhibits than ever, three education tracks to keep you up-to-date on best practices, and exclusive opportunities to network. 

More than a conference, Indoor Ag-Con is the place for business connections, ideas, AND it’s the marketplace for technology trends and product innovation. 

 

>Act now to take advantage of discounted registration, available only for a limited time!<
Jennifer Waxman Seed2Source

Where Agriculture Meets Wellness: Q&A With Seed2Source Founder Jennifer Waxman

Jennifer Waxman The Villages GrownAfter successfully guiding The Villages Grown™ to its current position as a vertically integrated, 84-acre total footprint, controlled environment agriculture (CEA), year-round, produce growing operation in Central Florida,  Jennifer Waxman is heading back to her roots.  That is, she’s turning her focus back to Seed2Source, the firm she launched in 2005 driven by her “agriculture meets wellness” passion and vision.

Indoor Ag-Con is thrilled to have Jennifer on our Advisory Board, as a speaker at the upcoming CEA Summit East in Virginia next week , and Indoor Ag-Con in Las Vegas in February 2023.  We had the chance to catch up with this busy CEA industry leader to learn more about her vision and plans in this month’s Q&A

For the last 6 years, you’ve overseen the impressive growth and development of The Villages Grown.  Why was the timing right to leave that post to focus on Seed2Source?

We were given the honor and trust to carry out our vision and model for The Villages Grown. This included the strategic direction, design, construction, and operation of a first-of-kind CEA in the South. We backed this with educational programming from both B2C and B2B. We built a community-based brand yet grew enough product for expansion throughout Florida. We worked with beautiful people in a beautiful community.

However, it is no secret that CEA is only scratching the surface in the US. We knew we wanted to be at the head of the ride with its growth. Several players in the CEA sector were showing intrigue and interest in our model. I believe this was rooted in our ability to build a strong brand, educate, all the while supporting other local farmers along the way.

I’ve learned a lot since entering the hydroponics sector in 2000. This is when I started to conceive this model of holistic wellness and was based on my global travels, thus observing the ‘Future of Food’. There is a lot to share from a rather long career in this sector. I have experienced successes, failures, and have observed overall industry needs and voids. This is the exciting part and I wanted back in!

Share more about Seed2Source, your Sustainable Ag Business Consulting Firm focusing on controlled environment agriculture

Seed2Source launched in 2016 but was really an evolution of my first ‘Agriculture Meets Wellness’ firm which was launched in 2005. Seed2Source is a first-of-kind, Sustainable Agriculture & Wellness, consulting firm headquartered in Florida but serving the US (and beyond). The firm focuses on strategic CEA projects rooted in sustainable agricultural, food-as-medicine, and local food system models.

Our CEA experience includes Vertical Farming, Controlled Greenhouse, Aeroponic and Hydroponic Methodologies, Strategy, Branding, Distribution, Education, Innovation, and Science. We are a one-stop-shop and are surrounded by the best and the brightest in all operational units required for true success. We bring in different consultants as the projects deem fit. This allows us to take on both small and large projects as the market dictates.

At the upcoming CEA Summit, you’ll be speaking on 2 panels, including one titled “Building The Future of CEA”.  If there is one message you hope to get across on that panel discussion what is it?

The CEA industry is still at its infancy and shall evolve with continuous iterations and innovations. Typically, when most people think of CEA, they only think of High-Tech, AI, Automation, etc. and forget about the State of Agriculture in general. I hope people start to realize that CEA is ‘part’ of a solution and not the ‘only’ solution. Also, I hope that people don’t forget about the actual agriculturists and horticulturists that are the true heroes in creating a sustainable, profitable, CEA operation. This seems to be lost with many of the current players in CEA.

You’ll also be speaking at the 2023 edition of Indoor Ag-Con on a great session idea you brought to us, “Building A CEA Alliance:  The Power of Grower Partnerships.” Can you share a little more about this idea?

As it stands, there is little-to-no diversity in US CEA. Everyone is clamoring for funding, market share, and innovations in technology. I believe they are missing a huge opportunity for collaborations, strategic partnerships, and supply chain solutions. We must work together not only for larger supply chain opportunities in both retail and wholesale, but to truly exchange best business practices and the like. We should also be collaborating to keep domestic supply in our own backyard and with prominence. There is enough business to be had for all!

What’s next for you and the team at Seed2Source?  

Our vertically integrated CEA Model, of which we pride ourselves on, was clearly not an overnight success. We are still on this journey. This will continue to be the core of our mission and vision. The Vision – ‘Intersecting Agriculture with Wellness as a Food-As-Medicine Approach’ — will continue to drive our passion and expansion.

We feel strongly that this is the model for success and ultimate operational sustainability. We are being courted by some amazing operations – both new and old players in the CEA space – which has been rewarding. We will continue to build our CEA and overall Domestic Farm Partnerships and Educational Programming.

Learn more about Jennifer and her team at www.seed2source.com 

CEA Summit East

Indoor Ag-Con, CEA Innovation Center Partner To Launch CEA Summit East

NEW CEA TRADE EVENT TO BRING INDUSTRY, ACADEMIA TOGETHER
OCTOBER 25-26, 2022 IN DANVILLE, VA

DANVILLE, VA (July 28,2022)Indoor Ag-Con and the Controlled Environment Agriculture (CEA) Innovation Center — a joint project of the School of Plant and Environmental Sciences at Virginia Tech and the Institute for Advanced Learning and Research (IALR) — have partnered to launch the CEA Summit East, October 25-26, 2022. Designed to bring the CEA industry and academia together to share research, business strategies and build partnerships to drive future growth for the sector and its stakeholders, the event will debut at the IALR Conference Center in Danville, VA.

During the one and one-half day event, industry members will have the opportunity to attend the conference featuring CEA thought leaders, researchers and experts leading keynotes, panels, and breakout sessions; explore tabletop exhibits presenting the latest CEA innovations and services; and enjoy a host of networking opportunities ranging from meals and coffee breaks to an evening social event.

THE TEAM
The event hosts are especially qualified to bring the CEA industry and academia together for an event focused on business, educational and networking growth opportunities.

 

Virginia Tech and IALR

 

The Controlled Environment Agriculture Innovation Center is a joint project between the School of Plant and Environmental Sciences at Virginia Tech and the Institute for Advanced Learning and Research (IALR). Housed primarily within a modern indoor agricultural complex on the campus of IALR in Danville, the center features various hydroponic and soilless systems/production systems and facilities, including indoor growth rooms, greenhouses, growth chambers and vertical growing racks.  The center’s scientists and technology teams are currently working closely with the industry’s top growers and suppliers on a number of key projects. Learn more at www.ialr.org/cea.

Indoor Ag-Con

The Indoor Ag-Con team of seasoned event professionals produces the premier trade show & conference for indoor |vertical farming | controlled environment agriculture.  Experiencing record year-on-year growth, its events touch all sectors of the business — covering produce, legal cannabis |hemp, alternate protein and non-food crops – and attract decision-making growers, investors, real estate developers, agtech leaders, produce buyers, academics, policymakers, industry suppliers and advocates from across the US and 20+ other countries.

THE AUDIENCE
The CEA Summit East is custom-tailored for new and well-seasoned CEA industry members from throughout the Eastern US, including indoor and greenhouse growers, facility owners and operators, educators, government officials, real estate developers, architects, construction specialists, sales and marketing teams and others.

The event will include tabletop displays from manufacturers and suppliers of AI and automation, control systems, sensors, equipment/accessories, greenhouse structures/supplies, lighting, irrigation, HVAC and more.

THE VENUE
Part of the IALR campus, the Institute Conference Center is a full service, state-of-the-art meeting facility – just steps away from Controlled Environment Agriculture Innovation Center’s modern indoor agricultural complex.   What’s more, the Danville, VA venue is easily accessible — located in south-central Virginia along the North Carolina border, within a day’s drive of two-thirds of the nation’s population.

“From the incredible work researchers are doing at its Innovation Center to its state-of-the-art meeting venue, IALR is such a rich resource for the CEA industry,” says Brian Sullivan, CEO, Indoor Ag-Con. “We’re excited to bring our event experience and industry resources together with the expertise of IALR and Virginia Tech to create a showplace of innovation and educational opportunities for growers and other CEA industry members throughout the Eastern US.”

“This partnership between IALR and Virginia Tech has brought together diverse professionals from industry and academia including many people not traditionally working directly in controlled environment agriculture,” states Dr. Michael Evans, Director of the School of Plant and Environmental Sciences at Virginia Tech.

“This conference offers an exciting opportunity to bring people together for exchanging new and diverse ideas to help move the industry forward and into exciting directions,” says Dr. Kaylee South, Assistant Professor in the School of Plant and Environmental Sciences at Virginia Tech.

“By developing strategic partnerships with both industry and academia, the goal of the Innovation Center is to conduct research and educational programming to develop, promote and advance the controlled environment agriculture sector,” adds Dr. Scott Lowman, Director, Controlled Environment Agriculture Innovation Center.  “The new partnership with Indoor Ag-Con perfectly aligns with our goal and promises to deliver a top-notch event experience for CEA industry stakeholders.”

For more information on the CEA Summit East, including conference programming, exhibit/sponsorship opportunities and to register, visit www.ceasummit.com.

ABOUT INDOOR AG-CON
Founded in 2013, Indoor Ag-Con has emerged as the premier trade event for indoor | vertical farming | controlled environment agriculture, the practice of growing crops in indoor systems, using hydroponic, aquaponic and aeroponic techniques. Its events are crop-agnostic and touch all sectors of the business, covering produce, legal cannabis |hemp, alternate protein and non-food crops. More information – www.indoor.ag | 404.991.5186

ABOUT THE SCHOOL OF PLANT AND ENVIRONMENTAL SCIENCES AT VIRGINIA TECH
The School of Plant and Environmental Sciences at Virginia Tech trains the next generation of professionals in the fields of plant breeding and genetics, agronomic and horticultural crop production, plant protection, soil and water systems management, agricultural technologies, environmental restoration and agro-environmental stewardship.  It conducts research to improve agricultural productivity, reduce negative impacts on the environment and improve soil and water health.  Through extension programs, it provides science-based information to stakeholders to help them feed the world while protecting the environment.  More information — https://spes.vt.edu/

ABOUT IALR
The Institute for Advanced Learning and Research (IALR) serves as a regional catalyst for economic transformation. Core focus areas include research that provides a clear path to commercialization, advanced learning opportunities where education meets experience, training and rapid-launch space for advanced manufacturers, and economic development through conferencing and a partnership with the Southern Virginia Regional Alliance. It is located in scenic and historic Danville-Pittsylvania County on the VA/NC state line, within a short drive of Roanoke, Greensboro and Raleigh.  More information –  www.ialr.org | 413.766.6700

 

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Agritecture Pre-Event Indoor Ag-Con Workshop

Agritecture To Host Pre-Event Urban Farm Planning Workshop

Urban and controlled environment agriculture advisory firm Agritecture will host the pre-event workshop, “Planning Your Commercial Urban Farming Business,” on Sunday, February 27, 2022 – the day before Indoor Ag-Con opens — February 28 – March 1, 2022 at Caesars Forum, Las Vegas, NV. Focused on providing participants with a clear understanding of how to think strategically and avoid mistakes when planning an urban farming business, the workshop will run from 2 – 5 pm.

Participants will receive access to Agritecture Designer, Agritecture’s proprietary urban farm planning software. This workshop will utilize Agritecture Designer and participants will work in teams to complete a design workshop to explore how urban agriculture might fit in with their current projects or long-term goals.

Workshop participants will also meet and hear from some of Agritecture Designer Partners and Indoor Ag-Con exhibitors,  including Ceres Greenhouse Solutions and Montel.

The Agritecture workshop is an optional pre-event workshop add-on available to Indoor Ag-Con attendees for just $150.  To learn more and sign up, visit www.indoor.ag/agritecture-pre-event-workshop/

“We are excited to partner with Agritecture to bring this comprehensive educational opportunity to our grower audience,” says Brian Sullivan,” partner, Indoor Ag-Con, LLC.  “Participants are sure to find this workshop to be a great  way to kick off their Indoor Ag-Con experience.  Not only will it help them strategically navigate the concurrent Indoor Ag-Con and National Grocers Association Show events that start the next day, the workshop also adds even more networking, market research, and partnership development opportunities for their businesses.”

Led by Agritecture’s Director of Digital Strategy, Ricky Stephens;  Marketing & Sustainability Lead, Briana Zagami; and Director of Consulting, Djavid Amidi-Abraham, the workshop outline includes:

Lesson 1 | Introduction to Commercial Urban Farming

  • Understanding the full spectrum of urban agriculture solutions & impact categories
  • Key lessons learned from current case studies and past failures
  • How to position your farm for success

Lesson 2 | Choosing Your Equipment, Crops & Marketing

  • Greenhouse vs. Vertical Farm considerations
  • An introduction to hydroponic systems
  • Understanding lighting options, nutrient solutions, air flow, and CO2 enrichment
  • How to conduct proper market research
  • Marketing & selling your product
  • Evaluating various sales channels

Lesson 3 | Presentations from Partners, including

  • Ceres Greenhouse Solutions
  • Montel

Design Workshop | Participants will be broken into teams

Teams will develop an urban farming concept based on a selected site location and parameters using Agritecture’s proprietary urban farm planning software, Agritecture Designer.

 

INDOOR AG-CON 2022 QUICK FACTS
WHAT:                 Premier trade show & conference for indoor |vertical farming and controlled environmentagriculture industry
WHEN:                 Monday, Feb. 28 – Tuesday, Mar. 1, 2022
WHERE:              
Caesars Forum, 3911 Koval Lane, Las Vegas, NV 89101
INFO:                    For information on exhibiting or attending visit www.indoor.ag or email suzanne@indoor.ag


ABOUT INDOOR AG-CON LLC
Founded in 2013, Indoor Ag-Con has emerged as the premier trade event for vertical farming | indoor agriculture, the practice of growing crops in indoor systems, using hydroponic, aquaponic and aeroponic techniques. Its events are crop-agnostic and touch all sectors of the business, covering produce, legal cannabis | hemp, alternate protein and non-food crops. In December 2018, three event industry professionals – Nancy Hallberg, Kris Sieradzki and Brian Sullivan – acquired Indoor Ag-Con LLC,  setting the stage for further expansion of the event. More information: www.indoor.ag

ABOUT AGRITECTURE
Agritecture was founded by Henry Gordon-Smith in 2011 to help others navigate the crucial planning stage for their urban farming business and avoid costly mistakes. Since then, Agritecture has grown into the world’s leading advisory firm on urban and controlled environment agriculture, working with clients of all types – from entrepreneurs, to investors, to technology providers – in more than 35 countries. In recent years, Agritecture’s service offerings have evolved to meet industry needs beyond farm planning and include strategy, due diligence, market research, and more. For more information visit www.agritecture.com

Bright Farms CEO Steve Platt Keynote at Indoor Ag-Con 2022

Q&A With BrightFarms CEO Steve Platt

‘It’s An Exciting Time To Be In the Business Of Indoor Farming’ 

Indoor Ag-Con is excited to announce that BrightFarms CEO Steve Platt and Cox Enterprises VP Steven Bradley will kick-off the February 28 – March 1, 2022 edition of Indoor Ag-Con with the opening morning keynote address. Platt and Bradley will share how BrightFarms and Cox are working together to transform the indoor farming industry – further strengthening its position as a sustainable platform for the future.

Ahead of his upcoming keynote, we had the chance to catch up with Steve to hear more about BrightFarms’ future plans and goals in this month’s CEO Q&A.

Cox Enterprises, which had a majority stake in your company since 2020, acquired BrightFarms earlier this year as part of its stated mission to build a healthier, more sustainable future. What attracted Cox to Bright Farms initially?

BrightFarms Greenhouse

The mission of Cox Cleantech aligns with BrightFarms’ mission to improve the health of Americans and the planet with fresher, sustainably grown local food. BrightFarms has been a leader in indoor farming since 2013, building out a decentralized network of local farms. Our demonstrated ability to replicate our model while developing deep partnerships with retailers was unique to the indoor farming industry. Since investing in 2018, Cox has been a fantastic partner and we’re now proud to be a fully owned subsidiary of the company.

We read that BrightFarms has expansion plans designed to bring local indoor leafy greens to more than 2/3 of the US by 2025. Can you share more about how you hope to achieve this goal?

We’re expanding our footprint and capacity with much larger farms ― 10-40-acre greenhouses that can serve as a complete salad category solution for retailers. We predict that in 10 years, 50% of leafy greens nationwide will be sourced from indoor farms, and BrightFarms will be a big part of that growth. We’re poised for massive growth in the coming years as we scale across the country. It’s an exciting time to be in the business of indoor farming.

What differentiates BrightFarms’ growing methods and services from others in the space?

BrightFarms Greenhouse

We have a proven, scalable model and are developing proprietary technology, called BrightOS, to support everything we do — from growing the plants themselves, to staying on top of food safety and leveraging greenhouse supply and retailer demand. Our experience and success in the market sets us apart from many other indoor farming companies still establishing their technology, footprint, or go-to-market strategy. We’re also the first company to be backed by a blue-chip company, Cox Enterprises, that is wholly supportive of our model and growth.

This year, BrightFarms also announced larger investments in R&D including the creation of a new R&D hub, BrightLabs. Could you share a little about why you created it and what the BrightLabs team is working on?

In 2021, we brought on our VP of Agriculture & Science, Dr. Matt Lingard, who heads up our R&D and food safety programs. Matt is building a team that will focus on delivering the highest quality complete salad program in the industry.

For more information on BrightFarms, visit the company website.  And, register today to attend the 2022 edition of Indoor Ag-Con to hear more from Steve about the company’s exciting plans!

Indoor Ag-Con 2022 Opening Keynote With BrightFarms and Cox Enterprises

BrightFarms, Cox Enterprises Kick Off Indoor Ag-Con 2022

BrightFarms CEO Steve Platt & Cox Enterprises VP Steven Bradley Kick Off Indoor Ag-Con 2022 With Opening Morning Keynote Address  

December 14, 2021 BrightFarms CEO Steve Platt and Cox Enterprises VP Steven Bradley will lead the opening morning keynote address for the 9th annual edition of Indoor Ag-Con, scheduled for Feb. 28 – Mar. 1, 2022, at Caesars Forum, Las Vegas, Nev. Themed “Growing Your Business,” the premier trade show and conference for indoor|vertical farming will give attendees the opportunity to explore new resources on the expo floor and hear from Platt & Bradley, other CEOs, thought leaders and industry experts from today’s cutting-edge farms and CEA companies.

“When Cox Enterprises acquired BrightFarms earlier this year, the industry took notice,” says Brian Sullivan, co-owner, Indoor Ag-Con LLC. “We are thrilled to welcome Steve Platt and Steven Bradley to our keynote stage to share their exciting growth plans and vision for the future of our industry. It promises to be an inspiring kick-off to this year’s conference!”

During the opening morning keynote – 8:00– 8:50 am on Monday, Feb. 28, 2022 — Platt and Bradley will share how BrightFarms and Cox are working together to transform the indoor farming industry – further strengthening its position as a sustainable platform for the future.

Steve Platt is CEO of the mission-driven indoor farming leader BrightFarms, and a veteran Consumer Packaged Goods (CPG) executive with a proven record of growing brands. Under Steve’s leadership, BrightFarms was acquired by lead investor Cox Enterprises in 2021, resulting in a clear roadmap for future growth and a positive exit for initial investors. His passion for BrightFarms’ mission and products led him to the company, which grows pesticide-free leafy greens in its six high-tech facilities across the country. BrightFarms grows and delivers its greens to local retailers as soon as 24-hours from harvest, producing fresher and more nutritious salads, and significantly reducing overall environmental impact compared to West Coast farms.

As Vice President of Cox Cleantech for Cox Enterprises, Steve Bradley is responsible for building new cleantech verticals that tackle sustainability challenges while driving profitability, topline growth and diversification of the core business. With Bradley’s leadership, the Cox Cleantech team is investing in and acquiring solutions that positively transform key sectors including food, waste and energy to more sustainably meet the needs of the world’s rapidly growing global population.

ROBUST 2022 CONFERENCE SCHEDULE NOW IN DEVELOPMENT
In addition to Platt & Bradley’s opening morning keynote, look for additional announcements coming soon on other headliner keynote presentations planned for the February edition. The 2022 conference will also include a full roster of panel discussions offering a deep dive into three core tracks – Grower, Business & Technology.

Attendees will find more new initiatives and show highlights to explore in February, including:

CO-LOCATION WITH NATIONAL GROCERS ASSOCATION SHOW
New for 2022, Indoor Ag-Con will co-locate with the National Grocers Association (NGA) Show, the leading trade show and conference for independent grocers, offering even more networking and business opportunities for attendees and exhibitors alike. The NGA Show and Indoor Ag-Con visitors will have access to all exhibits, and discounts will be available for cross-over educational event attendance. Look for more details coming soon.

EXPANDED EXHIBIT FLOOR
2022 will also welcome the largest expo floor yet for Indoor Ag-Con. From irrigation and LED lighting to environmental control systems, substrates, greenhouse equipment, energy solutions, business services and more, attendees will have the chance to see the latest introductions and innovations from some of the biggest names in the business, as well as emerging leaders.

MORE NETWORKING
Exhibitors and attendees can enjoy complimentary luncheons on the show floor each day, a show floor cocktail reception, breakout sessions and other opportunities to reconnect with friends and meet new business partners.

QUICK FACTS:
WHEN: Monday, Feb. 28 – Tuesday, Mar. 1, 2022
WHERE: Caesars Forum, 3911 Koval Lane, Las Vegas, NV 89101
INFO: For information on exhibiting or attending visit www.indoor.ag or email suzanne@indoor.ag

ABOUT INDOOR AG-CON LLC
Founded in 2013, Indoor Ag-Con has emerged as the premier trade event for vertical farming | indoor agriculture, the practice of growing crops in indoor systems, using hydroponic, aquaponic and aeroponic techniques. Its events are crop-agnostic and touch all sectors of the business, covering produce, legal cannabis | hemp, alternate protein and non-food crops. In December 2018, three event industry professionals – Nancy Hallberg, Kris Sieradzki and Brian Sullivan – acquired Indoor Ag-Con LLC, setting the stage for further expansion of the event. More information: www.indoor.ag

Aphids Eliminated With Organic Nanotechnology in PureCrop1, U.C. Study Shows

As an all-in-one agricultural formula, Indoor Ag-Con Exhibitor PureCrop1 is revolutionizing the agriculture industry with nanotechnology and clean colloidal chemistries. Made from seven plant-based, organic ingredients, PureCrop1 efficiently eliminates sap-sucking pests, molds, & mildews, boosts plant health, and more effectively delivers nutrients than water alone.

The Pure Results

A U.C. Davis study solidified PureCrop1 as an effective control for aphids when they concluded the results of the organic formula against four common aphids.

After performing the study, Brook C. Murphy, Ph.D., U.C. Davis entomologist, stated, “Overall, the results of these evaluations provide encouraging evidence that PureCrop1 could be developed into an effective, reliable and easy-to-use commercial insecticide against aphid pests.”

A single application of PureCrop1 at a low rate of 0.66% v/v sufficiently eliminated all aphids from the plants in 24 to 36 hours. The tests also revealed that the organic formula is effective under a broad range of conditions in home and commercial applications as a pest control tool and proved easy to mix with no visible residue left behind.

The nanotechnology-derived solution controls aphids and other sap-sucking insects in all plant environments, including greenhouses, hydroponics, and indoor gardens. It can eliminate all types of aphids, including the ants that tend them, the honeydew they excrete, and the mold caused by the honeydew.

PureCrop1 also takes pride in being friendly to the environment, kids, pets, & even beneficial insects. The proprietary, science-driven formulation process delivering clean, sustainable, yet potent results is what distinguishes PureCrop1 from any other product on the market, making it a true trailblazer for the future of agriculture.

Find out more by visiting PureCrop1 at booth 4002 during Indoor Ag-Con or visit www.purecrop1.com

Q & A With The Villages Grown Executive Director Jennifer Waxman

 Creating A Local Food System With A Community-Centric Approach 

Indoor Ag-Con is excited to welcome The Villages Grown Executive Director Jennifer Waxman to our conference speaker roster for the October 4-5, 2021 edition at the Hilton Orlando.

The innovative growing complex for The Villages — the active adult retirement community located in Central Florida — The Villages Grown encompasses cutting-edge greenhouses, a state-of-the-art processing facility and delivery fleet. But that’s only part of the incredible story.

As Executive Director, Jennifer is the visionary behind the development of the successful business and educational model for The Villages Grown. We had the chance to talk to Jennifer to learn more about her community-centered approach, expanding markets, wellness programs, initiatives and more.

1 – The Villages is a massive retirement community; how many actual mouths does The Villages Grown feed (size of customer base)?

We could feed the 165,000+ residents multiple times a day with a full and colorful plate of whole foods. Within our community, we span over 3 counties and growing. We not only feed our residents, of which we call ‘The Villagers’, but also  thousands of employees. You can find our product in our restaurant chains, independent restaurants, our own retail units, Publix locations, assisted living facilities, hospitals, and the like.The Villages Grown

There is a wonderful sense of pride from both The Villagers and the team members who work throughout the community within The Villages Grown. We have created a true Local Food System with a community-centric approach. We are very proud to serve first as an amenity to The Villages and the vibrant community of which we serve. Our community is active and engaged with what we are doing and ready to learn. This is a community of wellness where people are living their best lives and are ‘fueled by The Villages Grown’. In fact, The Villages is home to the largest aging-in-place demographic in the world. We are going to put our money where our mouth is, literally, by embarking on a Health Impact Study to demonstrate that  eating this way, from our Local Food System, is beneficial to one’s health and wellbeing.

How do we do it? The Villages Grown is a multi-phased CEA production operation positioned on a total of 85 acres. Currently, we are on Phase 1 (of 4 phases) which covers a 9-acre footprint. Phase I has been in production for over a year and will produce over 7.5 million pounds of a diversified produce product mix. This mix includes all the core items one needs to live a healthy, food-as-medicine, lifestyle,including year-round: Heirloom Tomatoes, Microgreens, Lettuces, Petite Greens, Herbs and Specialty Items.

2.As a follow-up,  we were interested to read the exciting news that The Villages Grown is expanding its market beyond the town center and mobile trucks you’ve been selling through, to now sell your produce at Publix. Is this part of a larger plan to reach customers outside of the Villages?

The Villages Grown Executive Director Jennifer Waxman to Speak At Indoor Ag-Con 2021We have already expanded beyond The Villages community and within Central Florida, the Gulf Coast and are entering South Florida mid-August! We will expand our Publix footprint, along with other retailers of which we have already entered (or are soon to enter) but have also become a Florida supplier for four large National Restaurant Groups, as well as into the Cruise Lines and Theme Parks through our distribution partners.

We have at least 3 more buildout Phases to follow as we expand our operations throughout our total acreage, thus allowing us to literally ‘Feed Florida, From Florida’. I think we also take a different approach, and we have a strong and impactful narrative. We grow for nutrients first and foremost, taste naturally follows and we’ve already cracked the code on volume. Most CEAs grow for volume, taste may somewhat be part of the equation, but nutrients rarely are.The Villages Grown

This message is getting out about our model and position as the largest CEA in Florida, so we are getting calls from the Big Dogs on a weekly basis. These are exciting times, but a long time in the making! We dedicated almost two years to strategic planning and preselling before we ever broke ground. My consulting team was able to leverage our clients, past strategies, and reputations from our previous worlds to make this happen.

3 – Jennifer, as a woman in what many would define as a male-dominated industry, how have you navigated your way and how would you advise young women seeking to enter the industry?

I love this question and have been asked this a lot since entering the agricultural industry back in 2000. Agriculture has been looked at as a heavy lifting, labor-intensive industry coupled with a ‘Good Ole Boy’ network. Well, welcome to CEA! You just need drive, determination, confidence, experience and – BRAINS! The industry is ever emerging and innovating and a lot of this ebb and flow is powered by amazing female leaders in every sector of CEA (just look at your speakers – well done!).

The Villages GrownI am fortunate to be surrounded by powerful female peers in CEA. In fact, we have created a CEA alliance in Florida. I am happy that this alliance includes 4 of the top female CEOs in the business (*one is speaking at your conference as well). We don’t see each other as competition, we work alongside of each other and share Best Practices – and sometimes accounts. On a side note, most of my team is female dominated and this is not by design, but by merit. They are fierce yet nurturing, which is a must in agriculture.

4 – What kind of technology is being employed in terms of your approach to IPM, supplemental lighting and data capture?

We like to say we use ‘age-old agricultural practices coupled with new-age technology.’ As a CEA industry veteran, I am not sold on going simply high-tech – not in the least. It should be about growing a nutrient-dense, tasty, safe, quality product and not all the bells and whistles — which is why so many CEA companies have not, and may never, achieve a ROI.

We use a full IPM strategy, including worker bees that exist in Mother Nature and are crucial for growing the most nutrient-dense, strong plants. We are in Florida, and we use nature’s sunshine as a tool. We supplement when needed using both LED and HPS lighting. We have our facility on full AI with an advanced control system. We capture our data through our control system along with 3 other types of software. Our goal is to use that data to continually improve our SOPs and methodologies.

5 – Indoor Ag Con is all about people and given the built-in, leisurely and social nature of The Villages, tell us how you are bringing members of the community together (i.e., Farmer’s Markets, classes and onsite tours, etc.)?

We are a community-based model of which we have created a true Local Food System. We are not only the grower, but we aggregate from our network of both local family farms, as well as artisans who use our product in their finished products. This approach makes us stand out and is simply the right thing to do. This has garnered a lot of attention, even globally, but especially in The Villages.The Villages Grown

We use a multi-media approach for engagement. I can reach  100 to 150,000 Villagers at a time – live at events and/or broadcasted. We also utilize TV, radio, and print programming to educate. We believe that you can’t create a Local Food System without education at the forefront. We have a demonstration kitchen launching soon which is set up like a talk show of which we will have satellite programming distributed to members within and outside of the community as well as with our clients and partners. We are not open to the public due to our Global GAP Certification, but we give our network a ‘taste of The Villages Grown’ through virtual tours.

I am a plant-based cook, and several members of our team are as well, so we also deliver Medical Culinary Wellness programs and initiatives. We also train our medical networks for the Practitioner to the Patient on a Food-as-Medicine lifestyle approach. Quite frankly, it’s a dream, but it isn’t an overnight success. This model has been created over two decades in the agricultural and wellness industry.

My life’s work has been solidified by surrounding myself with innovators who are smarter than me. My team is amazing!

 

Jennifer Waxman will be joining our “Expansion” panel  from 10:30 am – 11:20 am on Tuesday, October 5 during the October 4-5, 2021 edition of Indoor Ag-Con at the Hilton Orlando.

REGISTER TODAY!

 

“Beyond Standard” AgriNomix LLC Is North America’s Premier Cultivation Systems Provider

Indoor Ag-Con 2021 ExhibitoAgrinomix At Indoor Ag-Con 2021r AgriNomix provides its clients with turn-key facility solutions including design and development assistance, manual to fully automated cultivation systems, germination chambers and stand-alone production equipment to “one-of-a-kind” customized production lines.

AgriNomix prides itself on providing automation solutions to traditional greenhouse and nursery operations, in addition to providing expertise in greenhouse systems and process flow to small, medium and large scale indoor, controlled environment agriculture such as vertical farming.

About AgriNomix LLC

We have been providing Automation and Expert Service to North America’s Horticulture Industry Since 1994. As a systems integrator, we utilize products from over a dozen different leading manufacturers to provide customized solutions for each individual client. We also manufacture many of our own products at our production facility in Oberlin, Ohio. We back these products with 24-hour / 7-day a week technical support and service, and maintain a multi-million-dollar machine and spare parts inventory.

AgriNomix is continually striving to provide its clients with Exceptional Customer Service, and works beyond standard industry expectations to help its customers realize and bring their visions to life:

For more information about AgriNomix and its greenhouse system offerings and solutions, contact Doug Laubenstein at dougl@agrinomix.com or visit us on our website https://agrinomix.com\.

Ceres SunChamber™ vs. Indoor

Ceres SunChamber™ Vs. Indoor: Equipment and Design Scope of Work

There is a lot that goes into the development of a new commercial ag facility. Even after you’ve figured out how to fund your project, finalizing a facility design, sourcing equipment, and then building it can be a long and burdensome process.

But it doesn’t have to be. At Ceres, we are a one-stop shop that believes in a whole system solution. Meaning when you decide on a Ceres SunChamber™ (our sealed greenhouse design), the majority of the scope of work to get your operation up and running is handled by our dedicated team. This includes design and engineering, cultivation system integration, equipment sourcing and construction oversight. Not only does this holistic approach save you time and money, it also removes obstacles from the path to the success of your operation.

To fully demonstrate what we mean when we say we handle most of the project scope, we’ve put together a graphic that compares the design and equipment scope of an indoor grow and a Ceres SunChamber™. As you can see, to get an indoor operation up and running you would potentially need to employ 14 different roles. This requires a lot of time and energy to find different engineers, designers, manufacturers and specialists and then manage communication between these roles so the project is completed efficiently and without pitfalls.

When you sign on with Ceres, we do all the design and MEP engineering of your facility and we handle the sourcing of your materials and greenhouse systems from our established network of equipment providers. You’re benefiting from a proven system that produces high-performing growing environments.

Visit Ceres in booth 3009 at Indoor Ag-Con, Octobe 4-5, 2021 at the Hilton Orlando to learn more!

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