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Agritecture Pre-Event Indoor Ag-Con Workshop

Agritecture To Host Pre-Event Urban Farm Planning Workshop

Urban and controlled environment agriculture advisory firm Agritecture will host the pre-event workshop, “Planning Your Commercial Urban Farming Business,” on Sunday, February 27, 2022 – the day before Indoor Ag-Con opens — February 28 – March 1, 2022 at Caesars Forum, Las Vegas, NV. Focused on providing participants with a clear understanding of how to think strategically and avoid mistakes when planning an urban farming business, the workshop will run from 2 – 5 pm.

Participants will receive access to Agritecture Designer, Agritecture’s proprietary urban farm planning software. This workshop will utilize Agritecture Designer and participants will work in teams to complete a design workshop to explore how urban agriculture might fit in with their current projects or long-term goals.

Workshop participants will also meet and hear from some of Agritecture Designer Partners and Indoor Ag-Con exhibitors,  including Ceres Greenhouse Solutions and Montel.

The Agritecture workshop is an optional pre-event workshop add-on available to Indoor Ag-Con attendees for just $150.  To learn more and sign up, visit www.indoor.ag/agritecture-pre-event-workshop/

“We are excited to partner with Agritecture to bring this comprehensive educational opportunity to our grower audience,” says Brian Sullivan,” partner, Indoor Ag-Con, LLC.  “Participants are sure to find this workshop to be a great  way to kick off their Indoor Ag-Con experience.  Not only will it help them strategically navigate the concurrent Indoor Ag-Con and National Grocers Association Show events that start the next day, the workshop also adds even more networking, market research, and partnership development opportunities for their businesses.”

Led by Agritecture’s Director of Digital Strategy, Ricky Stephens;  Marketing & Sustainability Lead, Briana Zagami; and Director of Consulting, Djavid Amidi-Abraham, the workshop outline includes:

Lesson 1 | Introduction to Commercial Urban Farming

  • Understanding the full spectrum of urban agriculture solutions & impact categories
  • Key lessons learned from current case studies and past failures
  • How to position your farm for success

Lesson 2 | Choosing Your Equipment, Crops & Marketing

  • Greenhouse vs. Vertical Farm considerations
  • An introduction to hydroponic systems
  • Understanding lighting options, nutrient solutions, air flow, and CO2 enrichment
  • How to conduct proper market research
  • Marketing & selling your product
  • Evaluating various sales channels

Lesson 3 | Presentations from Partners, including

  • Ceres Greenhouse Solutions
  • Montel

Design Workshop | Participants will be broken into teams

Teams will develop an urban farming concept based on a selected site location and parameters using Agritecture’s proprietary urban farm planning software, Agritecture Designer.

 

INDOOR AG-CON 2022 QUICK FACTS
WHAT:                 Premier trade show & conference for indoor |vertical farming and controlled environmentagriculture industry
WHEN:                 Monday, Feb. 28 – Tuesday, Mar. 1, 2022
WHERE:              
Caesars Forum, 3911 Koval Lane, Las Vegas, NV 89101
INFO:                    For information on exhibiting or attending visit www.indoor.ag or email suzanne@indoor.ag


ABOUT INDOOR AG-CON LLC
Founded in 2013, Indoor Ag-Con has emerged as the premier trade event for vertical farming | indoor agriculture, the practice of growing crops in indoor systems, using hydroponic, aquaponic and aeroponic techniques. Its events are crop-agnostic and touch all sectors of the business, covering produce, legal cannabis | hemp, alternate protein and non-food crops. In December 2018, three event industry professionals – Nancy Hallberg, Kris Sieradzki and Brian Sullivan – acquired Indoor Ag-Con LLC,  setting the stage for further expansion of the event. More information: www.indoor.ag

ABOUT AGRITECTURE
Agritecture was founded by Henry Gordon-Smith in 2011 to help others navigate the crucial planning stage for their urban farming business and avoid costly mistakes. Since then, Agritecture has grown into the world’s leading advisory firm on urban and controlled environment agriculture, working with clients of all types – from entrepreneurs, to investors, to technology providers – in more than 35 countries. In recent years, Agritecture’s service offerings have evolved to meet industry needs beyond farm planning and include strategy, due diligence, market research, and more. For more information visit www.agritecture.com

Bright Farms CEO Steve Platt Keynote at Indoor Ag-Con 2022

Q&A With BrightFarms CEO Steve Platt

‘It’s An Exciting Time To Be In the Business Of Indoor Farming’ 

Indoor Ag-Con is excited to announce that BrightFarms CEO Steve Platt and Cox Enterprises VP Steven Bradley will kick-off the February 28 – March 1, 2022 edition of Indoor Ag-Con with the opening morning keynote address. Platt and Bradley will share how BrightFarms and Cox are working together to transform the indoor farming industry – further strengthening its position as a sustainable platform for the future.

Ahead of his upcoming keynote, we had the chance to catch up with Steve to hear more about BrightFarms’ future plans and goals in this month’s CEO Q&A.

Cox Enterprises, which had a majority stake in your company since 2020, acquired BrightFarms earlier this year as part of its stated mission to build a healthier, more sustainable future. What attracted Cox to Bright Farms initially?

BrightFarms Greenhouse

The mission of Cox Cleantech aligns with BrightFarms’ mission to improve the health of Americans and the planet with fresher, sustainably grown local food. BrightFarms has been a leader in indoor farming since 2013, building out a decentralized network of local farms. Our demonstrated ability to replicate our model while developing deep partnerships with retailers was unique to the indoor farming industry. Since investing in 2018, Cox has been a fantastic partner and we’re now proud to be a fully owned subsidiary of the company.

We read that BrightFarms has expansion plans designed to bring local indoor leafy greens to more than 2/3 of the US by 2025. Can you share more about how you hope to achieve this goal?

We’re expanding our footprint and capacity with much larger farms ― 10-40-acre greenhouses that can serve as a complete salad category solution for retailers. We predict that in 10 years, 50% of leafy greens nationwide will be sourced from indoor farms, and BrightFarms will be a big part of that growth. We’re poised for massive growth in the coming years as we scale across the country. It’s an exciting time to be in the business of indoor farming.

What differentiates BrightFarms’ growing methods and services from others in the space?

BrightFarms Greenhouse

We have a proven, scalable model and are developing proprietary technology, called BrightOS, to support everything we do — from growing the plants themselves, to staying on top of food safety and leveraging greenhouse supply and retailer demand. Our experience and success in the market sets us apart from many other indoor farming companies still establishing their technology, footprint, or go-to-market strategy. We’re also the first company to be backed by a blue-chip company, Cox Enterprises, that is wholly supportive of our model and growth.

This year, BrightFarms also announced larger investments in R&D including the creation of a new R&D hub, BrightLabs. Could you share a little about why you created it and what the BrightLabs team is working on?

In 2021, we brought on our VP of Agriculture & Science, Dr. Matt Lingard, who heads up our R&D and food safety programs. Matt is building a team that will focus on delivering the highest quality complete salad program in the industry.

For more information on BrightFarms, visit the company website.  And, register today to attend the 2022 edition of Indoor Ag-Con to hear more from Steve about the company’s exciting plans!

Indoor Ag-Con 2022 Opening Keynote With BrightFarms and Cox Enterprises

BrightFarms, Cox Enterprises Kick Off Indoor Ag-Con 2022

BrightFarms CEO Steve Platt & Cox Enterprises VP Steven Bradley Kick Off Indoor Ag-Con 2022 With Opening Morning Keynote Address  

December 14, 2021 BrightFarms CEO Steve Platt and Cox Enterprises VP Steven Bradley will lead the opening morning keynote address for the 9th annual edition of Indoor Ag-Con, scheduled for Feb. 28 – Mar. 1, 2022, at Caesars Forum, Las Vegas, Nev. Themed “Growing Your Business,” the premier trade show and conference for indoor|vertical farming will give attendees the opportunity to explore new resources on the expo floor and hear from Platt & Bradley, other CEOs, thought leaders and industry experts from today’s cutting-edge farms and CEA companies.

“When Cox Enterprises acquired BrightFarms earlier this year, the industry took notice,” says Brian Sullivan, co-owner, Indoor Ag-Con LLC. “We are thrilled to welcome Steve Platt and Steven Bradley to our keynote stage to share their exciting growth plans and vision for the future of our industry. It promises to be an inspiring kick-off to this year’s conference!”

During the opening morning keynote – 8:00– 8:50 am on Monday, Feb. 28, 2022 — Platt and Bradley will share how BrightFarms and Cox are working together to transform the indoor farming industry – further strengthening its position as a sustainable platform for the future.

Steve Platt is CEO of the mission-driven indoor farming leader BrightFarms, and a veteran Consumer Packaged Goods (CPG) executive with a proven record of growing brands. Under Steve’s leadership, BrightFarms was acquired by lead investor Cox Enterprises in 2021, resulting in a clear roadmap for future growth and a positive exit for initial investors. His passion for BrightFarms’ mission and products led him to the company, which grows pesticide-free leafy greens in its six high-tech facilities across the country. BrightFarms grows and delivers its greens to local retailers as soon as 24-hours from harvest, producing fresher and more nutritious salads, and significantly reducing overall environmental impact compared to West Coast farms.

As Vice President of Cox Cleantech for Cox Enterprises, Steve Bradley is responsible for building new cleantech verticals that tackle sustainability challenges while driving profitability, topline growth and diversification of the core business. With Bradley’s leadership, the Cox Cleantech team is investing in and acquiring solutions that positively transform key sectors including food, waste and energy to more sustainably meet the needs of the world’s rapidly growing global population.

ROBUST 2022 CONFERENCE SCHEDULE NOW IN DEVELOPMENT
In addition to Platt & Bradley’s opening morning keynote, look for additional announcements coming soon on other headliner keynote presentations planned for the February edition. The 2022 conference will also include a full roster of panel discussions offering a deep dive into three core tracks – Grower, Business & Technology.

Attendees will find more new initiatives and show highlights to explore in February, including:

CO-LOCATION WITH NATIONAL GROCERS ASSOCATION SHOW
New for 2022, Indoor Ag-Con will co-locate with the National Grocers Association (NGA) Show, the leading trade show and conference for independent grocers, offering even more networking and business opportunities for attendees and exhibitors alike. The NGA Show and Indoor Ag-Con visitors will have access to all exhibits, and discounts will be available for cross-over educational event attendance. Look for more details coming soon.

EXPANDED EXHIBIT FLOOR
2022 will also welcome the largest expo floor yet for Indoor Ag-Con. From irrigation and LED lighting to environmental control systems, substrates, greenhouse equipment, energy solutions, business services and more, attendees will have the chance to see the latest introductions and innovations from some of the biggest names in the business, as well as emerging leaders.

MORE NETWORKING
Exhibitors and attendees can enjoy complimentary luncheons on the show floor each day, a show floor cocktail reception, breakout sessions and other opportunities to reconnect with friends and meet new business partners.

QUICK FACTS:
WHEN: Monday, Feb. 28 – Tuesday, Mar. 1, 2022
WHERE: Caesars Forum, 3911 Koval Lane, Las Vegas, NV 89101
INFO: For information on exhibiting or attending visit www.indoor.ag or email suzanne@indoor.ag

ABOUT INDOOR AG-CON LLC
Founded in 2013, Indoor Ag-Con has emerged as the premier trade event for vertical farming | indoor agriculture, the practice of growing crops in indoor systems, using hydroponic, aquaponic and aeroponic techniques. Its events are crop-agnostic and touch all sectors of the business, covering produce, legal cannabis | hemp, alternate protein and non-food crops. In December 2018, three event industry professionals – Nancy Hallberg, Kris Sieradzki and Brian Sullivan – acquired Indoor Ag-Con LLC, setting the stage for further expansion of the event. More information: www.indoor.ag

Aphids Eliminated With Organic Nanotechnology in PureCrop1, U.C. Study Shows

As an all-in-one agricultural formula, Indoor Ag-Con Exhibitor PureCrop1 is revolutionizing the agriculture industry with nanotechnology and clean colloidal chemistries. Made from seven plant-based, organic ingredients, PureCrop1 efficiently eliminates sap-sucking pests, molds, & mildews, boosts plant health, and more effectively delivers nutrients than water alone.

The Pure Results

A U.C. Davis study solidified PureCrop1 as an effective control for aphids when they concluded the results of the organic formula against four common aphids.

After performing the study, Brook C. Murphy, Ph.D., U.C. Davis entomologist, stated, “Overall, the results of these evaluations provide encouraging evidence that PureCrop1 could be developed into an effective, reliable and easy-to-use commercial insecticide against aphid pests.”

A single application of PureCrop1 at a low rate of 0.66% v/v sufficiently eliminated all aphids from the plants in 24 to 36 hours. The tests also revealed that the organic formula is effective under a broad range of conditions in home and commercial applications as a pest control tool and proved easy to mix with no visible residue left behind.

The nanotechnology-derived solution controls aphids and other sap-sucking insects in all plant environments, including greenhouses, hydroponics, and indoor gardens. It can eliminate all types of aphids, including the ants that tend them, the honeydew they excrete, and the mold caused by the honeydew.

PureCrop1 also takes pride in being friendly to the environment, kids, pets, & even beneficial insects. The proprietary, science-driven formulation process delivering clean, sustainable, yet potent results is what distinguishes PureCrop1 from any other product on the market, making it a true trailblazer for the future of agriculture.

Find out more by visiting PureCrop1 at booth 4002 during Indoor Ag-Con or visit www.purecrop1.com

Q & A With The Villages Grown Executive Director Jennifer Waxman

 Creating A Local Food System With A Community-Centric Approach 

Indoor Ag-Con is excited to welcome The Villages Grown Executive Director Jennifer Waxman to our conference speaker roster for the October 4-5, 2021 edition at the Hilton Orlando.

The innovative growing complex for The Villages — the active adult retirement community located in Central Florida — The Villages Grown encompasses cutting-edge greenhouses, a state-of-the-art processing facility and delivery fleet. But that’s only part of the incredible story.

As Executive Director, Jennifer is the visionary behind the development of the successful business and educational model for The Villages Grown. We had the chance to talk to Jennifer to learn more about her community-centered approach, expanding markets, wellness programs, initiatives and more.

1 – The Villages is a massive retirement community; how many actual mouths does The Villages Grown feed (size of customer base)?

We could feed the 165,000+ residents multiple times a day with a full and colorful plate of whole foods. Within our community, we span over 3 counties and growing. We not only feed our residents, of which we call ‘The Villagers’, but also  thousands of employees. You can find our product in our restaurant chains, independent restaurants, our own retail units, Publix locations, assisted living facilities, hospitals, and the like.The Villages Grown

There is a wonderful sense of pride from both The Villagers and the team members who work throughout the community within The Villages Grown. We have created a true Local Food System with a community-centric approach. We are very proud to serve first as an amenity to The Villages and the vibrant community of which we serve. Our community is active and engaged with what we are doing and ready to learn. This is a community of wellness where people are living their best lives and are ‘fueled by The Villages Grown’. In fact, The Villages is home to the largest aging-in-place demographic in the world. We are going to put our money where our mouth is, literally, by embarking on a Health Impact Study to demonstrate that  eating this way, from our Local Food System, is beneficial to one’s health and wellbeing.

How do we do it? The Villages Grown is a multi-phased CEA production operation positioned on a total of 85 acres. Currently, we are on Phase 1 (of 4 phases) which covers a 9-acre footprint. Phase I has been in production for over a year and will produce over 7.5 million pounds of a diversified produce product mix. This mix includes all the core items one needs to live a healthy, food-as-medicine, lifestyle,including year-round: Heirloom Tomatoes, Microgreens, Lettuces, Petite Greens, Herbs and Specialty Items.

2.As a follow-up,  we were interested to read the exciting news that The Villages Grown is expanding its market beyond the town center and mobile trucks you’ve been selling through, to now sell your produce at Publix. Is this part of a larger plan to reach customers outside of the Villages?

The Villages Grown Executive Director Jennifer Waxman to Speak At Indoor Ag-Con 2021We have already expanded beyond The Villages community and within Central Florida, the Gulf Coast and are entering South Florida mid-August! We will expand our Publix footprint, along with other retailers of which we have already entered (or are soon to enter) but have also become a Florida supplier for four large National Restaurant Groups, as well as into the Cruise Lines and Theme Parks through our distribution partners.

We have at least 3 more buildout Phases to follow as we expand our operations throughout our total acreage, thus allowing us to literally ‘Feed Florida, From Florida’. I think we also take a different approach, and we have a strong and impactful narrative. We grow for nutrients first and foremost, taste naturally follows and we’ve already cracked the code on volume. Most CEAs grow for volume, taste may somewhat be part of the equation, but nutrients rarely are.The Villages Grown

This message is getting out about our model and position as the largest CEA in Florida, so we are getting calls from the Big Dogs on a weekly basis. These are exciting times, but a long time in the making! We dedicated almost two years to strategic planning and preselling before we ever broke ground. My consulting team was able to leverage our clients, past strategies, and reputations from our previous worlds to make this happen.

3 – Jennifer, as a woman in what many would define as a male-dominated industry, how have you navigated your way and how would you advise young women seeking to enter the industry?

I love this question and have been asked this a lot since entering the agricultural industry back in 2000. Agriculture has been looked at as a heavy lifting, labor-intensive industry coupled with a ‘Good Ole Boy’ network. Well, welcome to CEA! You just need drive, determination, confidence, experience and – BRAINS! The industry is ever emerging and innovating and a lot of this ebb and flow is powered by amazing female leaders in every sector of CEA (just look at your speakers – well done!).

The Villages GrownI am fortunate to be surrounded by powerful female peers in CEA. In fact, we have created a CEA alliance in Florida. I am happy that this alliance includes 4 of the top female CEOs in the business (*one is speaking at your conference as well). We don’t see each other as competition, we work alongside of each other and share Best Practices – and sometimes accounts. On a side note, most of my team is female dominated and this is not by design, but by merit. They are fierce yet nurturing, which is a must in agriculture.

4 – What kind of technology is being employed in terms of your approach to IPM, supplemental lighting and data capture?

We like to say we use ‘age-old agricultural practices coupled with new-age technology.’ As a CEA industry veteran, I am not sold on going simply high-tech – not in the least. It should be about growing a nutrient-dense, tasty, safe, quality product and not all the bells and whistles — which is why so many CEA companies have not, and may never, achieve a ROI.

We use a full IPM strategy, including worker bees that exist in Mother Nature and are crucial for growing the most nutrient-dense, strong plants. We are in Florida, and we use nature’s sunshine as a tool. We supplement when needed using both LED and HPS lighting. We have our facility on full AI with an advanced control system. We capture our data through our control system along with 3 other types of software. Our goal is to use that data to continually improve our SOPs and methodologies.

5 – Indoor Ag Con is all about people and given the built-in, leisurely and social nature of The Villages, tell us how you are bringing members of the community together (i.e., Farmer’s Markets, classes and onsite tours, etc.)?

We are a community-based model of which we have created a true Local Food System. We are not only the grower, but we aggregate from our network of both local family farms, as well as artisans who use our product in their finished products. This approach makes us stand out and is simply the right thing to do. This has garnered a lot of attention, even globally, but especially in The Villages.The Villages Grown

We use a multi-media approach for engagement. I can reach  100 to 150,000 Villagers at a time – live at events and/or broadcasted. We also utilize TV, radio, and print programming to educate. We believe that you can’t create a Local Food System without education at the forefront. We have a demonstration kitchen launching soon which is set up like a talk show of which we will have satellite programming distributed to members within and outside of the community as well as with our clients and partners. We are not open to the public due to our Global GAP Certification, but we give our network a ‘taste of The Villages Grown’ through virtual tours.

I am a plant-based cook, and several members of our team are as well, so we also deliver Medical Culinary Wellness programs and initiatives. We also train our medical networks for the Practitioner to the Patient on a Food-as-Medicine lifestyle approach. Quite frankly, it’s a dream, but it isn’t an overnight success. This model has been created over two decades in the agricultural and wellness industry.

My life’s work has been solidified by surrounding myself with innovators who are smarter than me. My team is amazing!

 

Jennifer Waxman will be joining our “Expansion” panel  from 10:30 am – 11:20 am on Tuesday, October 5 during the October 4-5, 2021 edition of Indoor Ag-Con at the Hilton Orlando.

REGISTER TODAY!

 

“Beyond Standard” AgriNomix LLC Is North America’s Premier Cultivation Systems Provider

Indoor Ag-Con 2021 ExhibitoAgrinomix At Indoor Ag-Con 2021r AgriNomix provides its clients with turn-key facility solutions including design and development assistance, manual to fully automated cultivation systems, germination chambers and stand-alone production equipment to “one-of-a-kind” customized production lines.

AgriNomix prides itself on providing automation solutions to traditional greenhouse and nursery operations, in addition to providing expertise in greenhouse systems and process flow to small, medium and large scale indoor, controlled environment agriculture such as vertical farming.

About AgriNomix LLC

We have been providing Automation and Expert Service to North America’s Horticulture Industry Since 1994. As a systems integrator, we utilize products from over a dozen different leading manufacturers to provide customized solutions for each individual client. We also manufacture many of our own products at our production facility in Oberlin, Ohio. We back these products with 24-hour / 7-day a week technical support and service, and maintain a multi-million-dollar machine and spare parts inventory.

AgriNomix is continually striving to provide its clients with Exceptional Customer Service, and works beyond standard industry expectations to help its customers realize and bring their visions to life:

For more information about AgriNomix and its greenhouse system offerings and solutions, contact Doug Laubenstein at dougl@agrinomix.com or visit us on our website https://agrinomix.com\.

Ceres SunChamber™ vs. Indoor

Ceres SunChamber™ Vs. Indoor: Equipment and Design Scope of Work

There is a lot that goes into the development of a new commercial ag facility. Even after you’ve figured out how to fund your project, finalizing a facility design, sourcing equipment, and then building it can be a long and burdensome process.

But it doesn’t have to be. At Ceres, we are a one-stop shop that believes in a whole system solution. Meaning when you decide on a Ceres SunChamber™ (our sealed greenhouse design), the majority of the scope of work to get your operation up and running is handled by our dedicated team. This includes design and engineering, cultivation system integration, equipment sourcing and construction oversight. Not only does this holistic approach save you time and money, it also removes obstacles from the path to the success of your operation.

To fully demonstrate what we mean when we say we handle most of the project scope, we’ve put together a graphic that compares the design and equipment scope of an indoor grow and a Ceres SunChamber™. As you can see, to get an indoor operation up and running you would potentially need to employ 14 different roles. This requires a lot of time and energy to find different engineers, designers, manufacturers and specialists and then manage communication between these roles so the project is completed efficiently and without pitfalls.

When you sign on with Ceres, we do all the design and MEP engineering of your facility and we handle the sourcing of your materials and greenhouse systems from our established network of equipment providers. You’re benefiting from a proven system that produces high-performing growing environments.

Visit Ceres in booth 3009 at Indoor Ag-Con, Octobe 4-5, 2021 at the Hilton Orlando to learn more!

Talking Funding & Form Factors With Sensei Ag CEO Sonia Lo

Sensei_ag_Sonia-Lo CEO Indoor Ag-Con KeynoteSensei Ag CEO Sonia Lo will lead the Indoor Ag-Con keynote presentation, “Improving Human Wellness One Farm At A Time,” on Monday, October 4, 2021 from 11:30 am – 12:20 pm. A headliner event at the October 4-5, 2021 edition  at the Hilton Orlando,  Lo’s  discussion will focus on Sensei Ag’s form factor agnostic approach to building and expanding indoor farms.

Tapped to head Sensei Ag in 2020, Sonia brings more than 32 years of combined agriculture, technology and business experience to her leadership role.  Ahead of her October keynote, we had the chance to talk to Sonia about her company’s mission, funding insights, thoughts on how we value our industry and more.

Sonia, please share with our audience some of your insights into funding in the controlled environment agriculture industry. You’ve stated in the past that venture capital funding alone is not enough to win the day as it relates to indoor vertical farming. Rather, you’ve posited that when/if large, commercial farms are in some way “tied” to the energy grid, municipal bonds would come into play as a viable funding vehicle for these new operations. Can you elaborate on that further?

Venture capital is indeed an important source of funding for the economy, and I am by no means downplaying the role of the VC investor. I myself have run my own investment fund which has invested over $150 million in growth stage companies. Nevertheless, we often see venture capital looking to invest in companies that:Sensei Ag Lanai Farm

1) Are already well on their way to becoming profitable

2) Have very sophisticated fundraising teams or

3) Have deep relationships already in place with the venture or private equity communities.

Smaller, developing indoor farming companies as well as large commercial farms are less likely to have these connections than say a traditional tech company. It would be more likely that they would be candidates for municipal bonds or green bonds that would be accompanied by much lower interest rates and not tied to earn outs and profitability but instead to the greater good of society.

This brings me to the concept then of how do we value our industry? If we can’t properly value indoor agriculture, then neither banks nor venture capital will be able to provide adequate funding to spur our growth. You may have heard me say this in prior publications, but my true hope is that by developing a collective body of knowledge on indoor growing, financial institutions, public and private, will be able to risk asses our businesses, value them long term and provide the necessary funding to spur growth, technology and innovation for our industry. At Sensei Ag, we are positioning ourselves to be one of the key aggregators and generators of such data, moving our industry forward for all who are looking to make a difference in the ability to feed our growing global population healthy, nutritious food.

Sensei Ag has stated being a “form factor agnostic” grower is the goal. When you look to the mix of greenhouse, indoor farm, open field and any other growing environment, tell us how varied grow form factors and crop mixes (leafy greens and fruiting crops) will provide variety and diversity among Sensei Ag’s offerings to your customers?

Sensei Ag FarmBeing form factor agnostic is core to Sensei Ag’s business model and growth plan. We are indoor growers – not just greenhouse growers, not just vertical farm growers. With that said, it’s not just about the types of leafy greens and other produce we will be able to grow using different form factors, but also the ability to venture into new regions of the globe, areas that were traditionally considered food deserts but through one form factor or another can now become food oases.

At our greenhouses on Lana’i, we currently grow hydroponically and produce a variety of exceptional leafy greens, peppers, tomatoes, cucumbers, herbs and other delicious produce. We are regularly trying out new varieties of cultivars and look forward to introducing even more delicious produce to Hawaii.

This is now the second indoor agriculture company for which you are serving in the important role of CEO. What attracted you to join Sensei Ag and to the company’s overall mission?

When I began by career over thirty years ago with a Stanford degree in political science and math, agriculture was definitely not where I imaginedSensei Ag Farm Hawaii myself down the line. That said, after spending the majority of my career in finance and tech, I can truly say that I am the happiest growing local, nutritious food for others. I joined Sensei Ag last April for the once-in-a-lifetime opportunity to spearhead a company developing science focused on human wellness from food and agriculture systems. As CEO, I am very honored to lead an exceptionally talented team of professionals who together share one vision and that is to increase adoption of indoor agricultural production globally.

Of course complicating this all was no doubt joining a company right in the heart of a global pandemic. Much of our team, with the exception of our farming team on Lana’i, spent the past year working over Zoom. We are only now finally getting a chance to collaborate and spend time in person – and of course seeing more than the top halves of our bodies!

Sensei Ag Lanai FarmNevertheless, the journey thus far has been incredible. I’ve never been known to take the straight and narrow path. Ask anyone about the twisted, curvy roads on Lana’i. Yet, in my mind, there’s never been a more crucial time in our world’s history to address global food insecurity, to encourage and develop new means of promoting health and wellness and to heal and nourish our planet. I look forward to the adventure that lies ahead.

Learn more about Sensei Ag and make plans to hear Sonia Lo live at Indoor Ag-Con, October 4-5, 2021!

First Major Asian-American Owned Cannabis Enterprise In Norcal Partners With Agnetix Lighting Technology For Three Large-Scale Greenhouses In 2021

Agnetix and BP Logistics

Agnetix, a pioneer in data-driven horticulture lighting technology, has been selected as primary lighting partner by BP Logistics, currently constructing several new Cannabis greenhouses and indoor grows totaling over 110,000FT2 in the San Francisco area for a total of over 2,000 high-powered A3 luminaires.

BP Logistics is a California-licensed cultivation group owned by Minh Mai, CEO, and Chauncey Man, COO. Along with their team of experienced cultivators, the high-energy pair is determined to bring Asian Cultivators to the northern California Cannabis market with a forward-thinking grow strategy. Selecting Agnetix A3, the world’s most energy-efficient and most powerful LED horticultural grow light, will ensure they have a significant advantage. This partnership marks a pivotal step in the team’s plan to develop technology-forward and sustainable facilities powered by energy-efficient and intelligent systems including lighting, HVAC, water management, nutrient control, and data capture.

“Agnetix is by far the best grow lighting system on the market today,” said Mr. Mai. “The A3 water-cooled lighting system delivers a tremendous amount of high-quality light that benefits our plants while greatly reducing our carbon footprint.”

The team chose Agnetix as their primary lighting and cultivation management system for its high energy efficiencies and data visibility. Agnetix provides a full suite of value-added benefits and a one-of-kind decision support system, employing energy-efficient LED lighting, canopy-level sensors, networking technology, and data analytics.

“As we make this major shift in our model, having Agnetix as our partner will provide us with a sure path to exceeding our business goals,” adds Mr. Man. “The superior level of customer service from the Agnetix team is unparalleled.”

“We are thrilled to partner with this team and support their unique vision for sustainable growing facilities,” said Jordan Miles, CEO, Agnetix. “Crop visibility, data-driven insights, and remote control are just a few ways we endeavor to mitigate risks across all of their growing facilities and provide a greater peace of mind.”

For more information about the Agnetix A3 water-cooled lighting system visit www.agnetix.com or contact sales@agnetix.com.

About Agnetix

Agnetix is an SEC-registered technology company on a steep growth trajectory focused on the development of advanced horticultural lighting and information technology solutions for commercial indoor and greenhouse growers – both in cannabis and fresh produce markets. The Agnetix Responsive Agriculture™ platform delivers meaningful plant and energy data insights for quick, informed decisions to mitigate risks. The Agnetix system includes highly efficient, water-cooled LED lighting, environmental sensors, AI (Artificial Intelligence) imagers, data, and real-time monitoring solutions. Agnetix helps serious growers to significantly improve their crop yield, reduce their operating cost and run a more profitable business.     www.agnetix.com  

Hoogendoorn New Partner Company of Dutch Greenhouse Delta (DGD)

Indoor Ag-Con Exhibitor Hoogendoorn Duch GreenhouseIndoor Ag-Con Exhibitor News Hoogendoorn  –  Dutch Greenhouse Delta (DGD) is proud to welcome four new partner companies this year. “The arrival of Hoogendoorn Growth Management, Signify, Logiqs and Koppert Biological Systems, signifies the addition of an enormous wealth of knowledge and experience in all horticultural disciplines”, says Eric Egberts, CEO of Dutch Greenhouse Delta. In total, DGD is working with no fewer than 25 partners, with whom they are collectively offering a horticultural eco-system through Fork2Farm, consisting of science, entrepreneurship, education and government.

Tackle challenges together

“We can see that globalisation is happening very quickly but, at the same time, we’re seeing countries closing their borders. The demand for healthy, fresh, sustainable and locally-grown food is therefore rising dramatically. The scale and complexity of projects is also increasing. If we tackle these challenges collectively, we can make a substantial contribution to the supply of sufficient healthy, affordable and safe food which is produced sustainably and locally. Hoogendoorn Growth Management, Signify, Logiqs and Koppert Biological Systems are a great complement in contributing to the realization of this ambition.” Eric Egberts, states.

Hoogendoorn; contributing to a sustainable approach

Hoogendoorn Growth Management develops the most advanced process computers, which contribute to an efficient and sustainable approach to water, climate and energy. Angela Barendregt, Project Manager of International Business & Strategy at Hoogendoorn explains why they decided to become a partner of DGD: “In a world where change is a constant factor, horticultural companies must innovate at lightning speed. Chain cooperation should be seen as the key to accelerating the development of new technologies in this world. Dutch Greenhouse Delta can be regarded as a pathfinder for many growers in the world who are looking for innovative and sustainable technological solutions.”

Dutch Greenhouse Delta

Dutch Greenhouse Delta was founded in September 2017 to market Dutch greenhouse horticulture worldwide as a cluster. They do this by offering the entire horticultural eco-system of Fork2Farm, consisting of science, enterprise, education and government, in a number of focus regions. The foundation focuses on large-scale complex projects and issues relating to food and horticulture in expanding mega-cities. At the present time, 25 greenhouse horticulture companies and the branch organisations AVAG and LTO Glaskracht are affiliated with their members, all of whom are contributing to the realisation of the foundation’s activities.

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