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Jim Pantaleo To MC Indoor Ag-Con Las Vegas 2022 Educational Conference

We’re pleased to announce long-time indoor farming advocate and operator, Jim Pantaleo, will be joining the 9th annual edition of Indoor Ag-Con as MC of our educational conference, February 28 – March 1, 2022 at  Caesar’s Forum.

As a pioneer in indoor farming in Southern California and a part of the Indoor Ag Con family, Jim has been instrumental in creating content and gathering credible and dynamic speakers over the years — a role held today by our Conference Program Developer Kyle Barnett.

In his new role with the USDA-funded AI Institute for Next Generation Food Systems located on the campus of UC Davis, the focus is on how artificial intelligence and machine learning can help CEA and the broader food system address inefficiencies, cost, yield, quality, food safety and other critical areas of operations and production.

Farm of the Future: Q&A With AppHarvest CEO Jonathan Webb

Indoor Ag-Con is pleased to announce that AppHarvest CEO & Founder Jonathan Webb is joining our CEO Keynote line-up for the February 28-March 1, 2022 edition at Caesars Forum, Las Vegas.  His presentation, “How Tech In Farming Can Build A Resilient Food System,” will be on Monday, February 28,  from 11 — 11:50 am.

From building an AgTech hub in Central Appalachia to launching the “Fight the Food Fight” campaign to investing in and supporting high school AgTech education, learn more about how Jonathan and the AppHarvest team are working to solve today’s food and agriculture challenges in this month’s CEO Q&A.

It’s your home state, what are the conditions– efficiencies of scale, workforce, available water and other benefits that make Kentucky and Appalachia an ideal location for AppHarvest?

AppHarvest Kentucky is my home state and I do love it. But, it also makes sense strategically to build an AgTech hub in Central Appalachia for a few reasons:

  • Kentucky’s climate is well-suited for the industry. We grow using 100% rainwater and climate change is making the region wetter. In fact, the past decade has seen the most rainfall in Kentucky history with three of those years being the wettest on record. If you’re growing products that are up to 95% water like fruits and vegetables, you need to be where water is available.
  • The strategic location of our flagship farm in Morehead, Ky., allows AppHarvest to provide sustainable produce to up to 70% of the United States population within a day’s drive.This approach gets food closer to where it’s consumed, shortens transportation time significantly and reduces diesel use by as much as 80%.
  • Labor is another reason. With industries such as coal and tobacco going away, the region needs more jobs for a skilled workforce, and we are able to tap into that labor pool for our high-tech farms.

What historic milestones are comparable to what AppHarvest is attempting with the Farm of the Future? Automotive assembly line? 1960s space race? Why?

At AppHarvest, we believe that controlled environment agriculture (CEA) is the third wave of sustainable infrastructure. In my experience working on major solar projects with the U.S. Department of Defense, the first wave was 20 years ago with renewable energy. The second wave came 10 years later when Tesla made electric vehicles popular in the mainstream. Now, we’re in the third wave and it’s CEA using a combination of nature supported by technology to produce a lot more food with fewer resources. We’re using artificial intelligence and robotics to make data-driven decisions to farm more efficiently and better predict crop yield.

What was the rationale behind the “Fight the Food Fight” campaign and how are sales going with your “Food Fight“ salsa?

AppHarvest fight The Food Fight CampaignChange begins with education. We recognized the need for a consumer movement to encourage folks to learn where their food comes from and understand that their purchases matter. The Fight the Food Fight campaign is a call to action that asks consumers to join us in creating a more resilient food system designed for the long-term wellbeing of people and planet by supporting products that promote sustainable farm operations and good, living-wage jobs in agriculture.

In early November 2021, we introduced our first product tied to the campaign, called the Food Fight Salsa. The main ingredient is AppHarvest tomatoes and all other ingredients are U.S.-grown. The salsa sold out within a few weeks and is back in stock on our direct-to-consumer website at shop.appharvest.com. We ask you to Fight the Food Fight with us!

Can you share a little about what AppHarvest is doing on the AgTech education front to help train the next generation of farmers, specifically with regard to your collaboration with Eastern Kentucky High Schools.

AppHarvest High School AgTech EducationAs we work to build a hub of sustainable agriculture in Central Appalachia, we know we need to create an AgTech ecosystem with good education at all levels. That’s why we are investing in the next generation of farmers and futurists by supporting high school AgTech education. We have launched seven container farms since the start of our program, with a goal to have 20 across Central Appalachia to serve as a model across the U.S.

Jonathan Webb Container Launch App HarvestThese free-standing training facilities are made from shipping containers retrofitted with the latest sustainable agriculture technology, including energy-efficient LED grow lights and a closed-loop irrigation system that teaches students how to use up to 90% less water and grow up to 30 times more food in the same amount of space compared to traditional open-field agriculture. One container farm classroom can produce the equivalent of three to five acres of traditional agriculture, and the technology in each unit is a good example of what AppHarvest employees use every day on a larger scale.

Where do you see AppHarvest 5 or 10 years from now – what’s your ultimate goal?

The world’s food and agriculture problems are not going to be solved in the short-term. The AppHarvest team sees our journey to create a resilient food system taking decades. We’re at the beginning and working hard to create shareholder value now that will still be there in decades two and three. We want to help build a sustainable organization that will be able to go toe-to-toe with the larger incumbents globally.

One way we’re doing this is by growing to scale. In addition to our 60-acre high-tech farm in Morehead, which can produce an estimated 40 million pounds of tomatoes per year, we are expanding our farm network to include three more farms expected to be operational by the end of 2022. The 15-acre Berea, Ky., leafy green facility and the 60-acre Richmond, Ky., tomato facility are both approximately 60% complete, and the 30-acre Somerset, Ky., berry facility is more than 40% complete. A fifth farm, the 10-acre Morehead North leafy green facility has an expected 2023 delivery. The company is working toward a longer-term goal of up to 12 farms by 2025.

AppHarvest isn’t going to save agriculture on its own. We know that a number of large companies will be working to solve our food and agriculture problems, and we intend to be one of them.

Learn more about AppHarvest by visiting their website — www.appharvest.com —  and register today to join us for the Indoor Ag-Con to hear Jonathan’s keynote address!

Agritecture To Host Pre-Event Urban Farm Planning Workshop

Urban and controlled environment agriculture advisory firm Agritecture will host the pre-event workshop, “Planning Your Commercial Urban Farming Business,” on Sunday, February 27, 2022 – the day before Indoor Ag-Con opens — February 28 – March 1, 2022 at Caesars Forum, Las Vegas, NV. Focused on providing participants with a clear understanding of how to think strategically and avoid mistakes when planning an urban farming business, the workshop will run from 2 – 5 pm.

Participants will receive access to Agritecture Designer, Agritecture’s proprietary urban farm planning software. This workshop will utilize Agritecture Designer and participants will work in teams to complete a design workshop to explore how urban agriculture might fit in with their current projects or long-term goals.

Workshop participants will also meet and hear from some of Agritecture Designer Partners and Indoor Ag-Con exhibitors,  including Ceres Greenhouse Solutions and Montel.

The Agritecture workshop is an optional pre-event workshop add-on available to Indoor Ag-Con attendees for just $150.  To learn more and sign up, visit www.indoor.ag/agritecture-pre-event-workshop/

“We are excited to partner with Agritecture to bring this comprehensive educational opportunity to our grower audience,” says Brian Sullivan,” partner, Indoor Ag-Con, LLC.  “Participants are sure to find this workshop to be a great  way to kick off their Indoor Ag-Con experience.  Not only will it help them strategically navigate the concurrent Indoor Ag-Con and National Grocers Association Show events that start the next day, the workshop also adds even more networking, market research, and partnership development opportunities for their businesses.”

Led by Agritecture’s Director of Digital Strategy, Ricky Stephens;  Marketing & Sustainability Lead, Briana Zagami; and Director of Consulting, Djavid Amidi-Abraham, the workshop outline includes:

Lesson 1 | Introduction to Commercial Urban Farming

  • Understanding the full spectrum of urban agriculture solutions & impact categories
  • Key lessons learned from current case studies and past failures
  • How to position your farm for success

Lesson 2 | Choosing Your Equipment, Crops & Marketing

  • Greenhouse vs. Vertical Farm considerations
  • An introduction to hydroponic systems
  • Understanding lighting options, nutrient solutions, air flow, and CO2 enrichment
  • How to conduct proper market research
  • Marketing & selling your product
  • Evaluating various sales channels

Lesson 3 | Presentations from Partners, including

  • Ceres Greenhouse Solutions
  • Montel

Design Workshop | Participants will be broken into teams

Teams will develop an urban farming concept based on a selected site location and parameters using Agritecture’s proprietary urban farm planning software, Agritecture Designer.

 

INDOOR AG-CON 2022 QUICK FACTS
WHAT:                 Premier trade show & conference for indoor |vertical farming and controlled environmentagriculture industry
WHEN:                 Monday, Feb. 28 – Tuesday, Mar. 1, 2022
WHERE:              
Caesars Forum, 3911 Koval Lane, Las Vegas, NV 89101
INFO:                    For information on exhibiting or attending visit www.indoor.ag or email suzanne@indoor.ag


ABOUT INDOOR AG-CON LLC
Founded in 2013, Indoor Ag-Con has emerged as the premier trade event for vertical farming | indoor agriculture, the practice of growing crops in indoor systems, using hydroponic, aquaponic and aeroponic techniques. Its events are crop-agnostic and touch all sectors of the business, covering produce, legal cannabis | hemp, alternate protein and non-food crops. In December 2018, three event industry professionals – Nancy Hallberg, Kris Sieradzki and Brian Sullivan – acquired Indoor Ag-Con LLC,  setting the stage for further expansion of the event. More information: www.indoor.ag

ABOUT AGRITECTURE
Agritecture was founded by Henry Gordon-Smith in 2011 to help others navigate the crucial planning stage for their urban farming business and avoid costly mistakes. Since then, Agritecture has grown into the world’s leading advisory firm on urban and controlled environment agriculture, working with clients of all types – from entrepreneurs, to investors, to technology providers – in more than 35 countries. In recent years, Agritecture’s service offerings have evolved to meet industry needs beyond farm planning and include strategy, due diligence, market research, and more. For more information visit www.agritecture.com

Q&A With BrightFarms CEO Steve Platt

‘It’s An Exciting Time To Be In the Business Of Indoor Farming’ 

Indoor Ag-Con is excited to announce that BrightFarms CEO Steve Platt and Cox Enterprises VP Steven Bradley will kick-off the February 28 – March 1, 2022 edition of Indoor Ag-Con with the opening morning keynote address. Platt and Bradley will share how BrightFarms and Cox are working together to transform the indoor farming industry – further strengthening its position as a sustainable platform for the future.

Ahead of his upcoming keynote, we had the chance to catch up with Steve to hear more about BrightFarms’ future plans and goals in this month’s CEO Q&A.

Cox Enterprises, which had a majority stake in your company since 2020, acquired BrightFarms earlier this year as part of its stated mission to build a healthier, more sustainable future. What attracted Cox to Bright Farms initially?

BrightFarms Greenhouse

The mission of Cox Cleantech aligns with BrightFarms’ mission to improve the health of Americans and the planet with fresher, sustainably grown local food. BrightFarms has been a leader in indoor farming since 2013, building out a decentralized network of local farms. Our demonstrated ability to replicate our model while developing deep partnerships with retailers was unique to the indoor farming industry. Since investing in 2018, Cox has been a fantastic partner and we’re now proud to be a fully owned subsidiary of the company.

We read that BrightFarms has expansion plans designed to bring local indoor leafy greens to more than 2/3 of the US by 2025. Can you share more about how you hope to achieve this goal?

We’re expanding our footprint and capacity with much larger farms ― 10-40-acre greenhouses that can serve as a complete salad category solution for retailers. We predict that in 10 years, 50% of leafy greens nationwide will be sourced from indoor farms, and BrightFarms will be a big part of that growth. We’re poised for massive growth in the coming years as we scale across the country. It’s an exciting time to be in the business of indoor farming.

What differentiates BrightFarms’ growing methods and services from others in the space?

BrightFarms Greenhouse

We have a proven, scalable model and are developing proprietary technology, called BrightOS, to support everything we do — from growing the plants themselves, to staying on top of food safety and leveraging greenhouse supply and retailer demand. Our experience and success in the market sets us apart from many other indoor farming companies still establishing their technology, footprint, or go-to-market strategy. We’re also the first company to be backed by a blue-chip company, Cox Enterprises, that is wholly supportive of our model and growth.

This year, BrightFarms also announced larger investments in R&D including the creation of a new R&D hub, BrightLabs. Could you share a little about why you created it and what the BrightLabs team is working on?

In 2021, we brought on our VP of Agriculture & Science, Dr. Matt Lingard, who heads up our R&D and food safety programs. Matt is building a team that will focus on delivering the highest quality complete salad program in the industry.

For more information on BrightFarms, visit the company website.  And, register today to attend the 2022 edition of Indoor Ag-Con to hear more from Steve about the company’s exciting plans!

CEO Search Announcement From Joe Produce

 Joe Produce Search to lead the search

 

Joe Produce Search has been retained to lead a confidential search for a best-in-class Chief Executive Officer, who will lead this $300MM North American grower-shipper-processor operation.

 

This business is known across the globe for its innovation and category leadership. With all its success to date, the opportunities remain plentiful. The present CEO has driven the company’s topline and culture through growth and evolution acquisitions, innovation and customer execution. The next CEO’s challenge is to pull it all together and while improving the bottom line.

 

“We love dealing with values-based organizations, who treat their people, customers and the planet with integrity and mindfulness,” says Rex Lawrence, president of Joe Produce. “Of course it’s always a compelling proposition to be a part of helping to place leadership in a company. In this particular case, the new CEO will have the opportunity to balance honoring the company’s heritage and culture, while at the same time steering it into a more profitable future.”

 

This role requires a CEO who will lead a highly respected and experienced executive team in a strong values-based culture. This dynamic leader will have experience managing a multi-site operation, with the ability to motivate, unify and drive the performance of a team of thousands. Most importantly, the incoming CEO will have values consistent with the company expectations of remaining steadfast in its pursuit of excellence and always doing the right thing while driving innovation and profitability. Compliance, ethics, and sustainability are more than buzz words with this organization – the ideal new leader has demonstrated that they do not just talk the talk… they walk the walk.

 

“This is an international search. Our team of Executive Search Consultants are interviewing leaders in the top echelons of fresh produce, agriculture-at-large and perishables. While we have some excellent candidates in our pipeline now, we’d like a few more. Finding candidates who match our client’s criteria and culture is not easy….but that is why they hire us,” shares Lawrence.

 

The incoming CEO will ensure the company remains steadfast in its pursuit of operational excellence, next-gen technology and production stability to keep customers happy and margins growing. The CEO will have full responsibility for the company’s P&L, reporting to a board of directors currently composed of representatives from the parent company and industry experts. The CEO has both the autonomy to run the business and the support of the corporate shareholder. Given the international component of our client, the new CEO will need to have the presentation, communication and collaboration skills to work with the board and leadership team.

 

This is truly a special opportunity to lead one of the preeminent produce organizations in its category and North America.

 

For those interested in the position, please CLICK HERE to learn more.

Also, call or write to us for a confidential conversation.

Erinn Barberini, Sr. Executive Search Consultant

Erinn@JoeProduce.com

916-365-9561

About Joe Produce and Joe Produce Search

Joe Produce Search (JPS) is the executive search division of Joe Produce, LLC. As the name suggests, Joe Produce is focused on the fresh produce industry, with thousands of client-companies across North America as well as international markets. Their clients include companies throughout the agriculture supply chain, including growers, shippers, distributors, wholesalers, logistics, packaging, retailers, associations and more. Joe Produce’s searches extend across most departments.

Searches include C-level executives, Senior and Middle Management and Sales. Tapping into decades of produce, recruiting and HR experience, Joe Produce Search has developed a well defined approach and care-centric philosophy, while incorporating a deep understanding of the clients and professionals they represent. They think of it as, “The Art and Science of Search sm.”

 

 

Q&A with Planet Farms Founders Travaglini and Benatoff

Focus On Flavor, Sustainability & Automation

Last month, Italy’s Planet Farms officially opened its new farm in Cavenago, just outside Milan.  Described as the largest and most advanced vertical farm in Europe, the operation is the brainchild of Co-Founders and Co-CEOs Luca Travaglini and Daniele Benatoff.

Friends since childhood, Travaglini and Benatoff’s company emerged from the duo’s shared passion to break through traditional agriculture, and is grounded in their Italian roots and focused on food quality and flavor.  Indoor Ag-Con had the chance to learn more about their vision, goals and plans for the future in this month’s CEO Q&A.

Congratulations on the recent opening of your new farm in Cavenago.   What makes your new facility different and unique from others?

Our union of world-class technology and the best of Italian agricultural tradition offers a concrete, scalable answer to the need for agronomic products that are healthy, high quality, low environmental impact, available all year round, and affordable for everyone. With its fully integrated supply chain, a seed comes in and a finished product goes out. We offer a virtuous system of food production that ensures food safety and protects against sudden climatic shocks that could compromise regular food supply and product quality.Planet Farms Opens Newest Farm in October 2021

Where some farms focus on the highest yield at the lowest cost, Planet Farms puts emphasis on flavor first. Can you share more around that philosophy and how you’re working with chefs to help promote your product?

We are proud of our partnership with the Cerea brothers, owners of the 3 Michelin® Star restaurant Da Vittorio, in Brusaporto, near Bergamo. The collaboration started in 2020 during the pandemic, when we donated our products to the Bergamo hospital’s canteen which was managed by the Cerea brothers. They got to try our produce then and were so impressed by its authentic and fresh flavor that the idea of a partnership took form. That road led us to the construction of a Vertical Farm in Brusaporto to supply fresh products directly to the starred restaurant. We became two partners united by a common vision: bringing unique flavor and quality in everything we do. These are just some of the ingredients of this unique gastronomic experience that has developed into a true friendship between our organizations.

Sustainability is a key part of your mission – can you share some of Planet Farms sustainable practices and initiatives ?

Sustainability is the point of departure and the very essence of Planet Farms across every dimension: environmental, social, and economic.   We designed our supply chain system to be life-giving and cyclical, to maximize the abundance of harvests while minimizing energy consumption and waste of any kind. In Planet Farms’ facilities, the water and minerals not absorbed by crops are reintegrated and recirculated into the system reducing water consumption by over 95% compared to traditional farming and production processes. Multi-level farming saves more than 90% of the soil promoting biodiversity, local ecosystems and topsoil restoration. Beyond cultivating produce that respects the environment and human health, Planet Farms is among the first in ready-to-eat salads to use FSC® paper packaging, certified by the Forest Stewardship Council for sustainably sourced, recyclable materials.Planet Farms Focuses on Flavor

 

In 2019, together with our partners Signify, 255 and Sirti, we took part in the LIFE Program, the European Union’s key tool to support sustainable businesses protecting nature and the environment.

We presented our innovative production system and explained how it allows us to save an enormous amount of water. This and many other cutting edge aspects of our company led to our selection among many other major projects. This award meant that we received funding to achieve our ambitious sustainability goals through our Vertical Farm in Cavenago near Milan.

Life Project Planet Farms

Tell us about what you are growing currently and if you have plans to add new crops or varieties.

Our crops grow naturally, thanks to light, water, air and minerals, but without exposure to stress caused by bad weather, excessive heat, parasites, pathogenic micro-organisms or competition with weeds. We currently have four different products; a baby blond lettuce called Lattugood and three different mixes called: Oriental Yummix, Spicy Yummix and Delicate Yummix. Our range is constantly expanding so stay tuned for more exciting launches!Planet Farms Crops

Can you tell us a little about your AI system, Gaia VF

“Gaia VF” is a system for monitoring vegetable growth that generates a constant data flow for analysis, permitting the development of an increasingly ideal environment around the crops and improving production with each cycle. It is at the core of everything we do and analyses and optimizes every step in our automated process.Planet Farms Automation Focus

What’s next for Planet Farms?- 

There are a lot of activities in the pipeline. With the huge amount of requests for our products we have to expand across Italy, so in the coming year we will build a facility twice the size of Cavenago. That same design will be used for the expansion across Europe in 2022. Next to that we are already trialing new crops to be added to the portfolio in the near future; these range from new mixes and specialty leaves to fruiting crops. We are expanding our research facilities as well, so we will also make our way into the B2B segment, growing crops for ingredients, compounds and raw material optimization.

This is just the start for us, we want the world to experience the differentiation our product range brings to the table!

To learn more about Planet Farms, visit www.planetfarms.ag or email info@planetfarms.ag

Going Mainstream | Q & A With Babylon Micro-Farms CEO Alexander Olesen

Alexander Olesen - Babylon Co-FounderCEOFrom the beginning, Babylon Micro-Farms CEO Alexander Olesen has sought to make vertical farming accessible to mainstream markets. Combining subscription services with advanced technology and innovative equipment, the Babylon Micro-Farms “all-in-one” farming experience does just that for a growing customer base, including universities, hospitals, restaurants, resorts, senior care facilities and more.

We had the chance to catch up with Alexander to learn more about his innovative company and exciting plans for the future in this month’s CEO Q &A.

Can you share a little about how and why you got started, including the story behind the name of your company?

We started out exploring applications for small scale hydroponic systems in refugee camps while studying at the University of Virginia. Through that process, we built prototype systems capable of feeding a family and observed that the user experience was complicated and commercially available automation was prohibitively expensive, which represented a fundamental constraint for the adoption of small scale vertical farms.

We founded the company to miniaturize the semi-automation found in commercial-scale farms, at a fraction of the cost and designed it to be controlled via the cloud to allow for aggregated data collection.Today we’ve built and deployed that underlying technology on our fleet of distributed Micro-Farms in North America. We’re just getting started in our journey to apply our underlying technology to different vertical farming systems and in doing so expand the market for sustainable indoor farming.

We decided to call the company Babylon to pay homage to the hanging gardens of Babylon, one of the first known aquaculture systems and one of the ancient wonders of the world.

Congrats on securing $4 million in grant and investment funding earlier this year. Tell us what this means for your Babylon IQ software program and expansion plans.

Babylon Micro-Garms Data MiningWe’re accelerating the commercialization of indoor farming service with hundreds of Micro-Farms being installed in foodservice operations across North America. We’re confident in our technology’s ability to deliver an unparalleled growing experience and it’s exciting to see the data coming in from our growing base of happy customers.

What do you hope to achieve with the partnership you’ve entered into with collegiate food service company, Harvest Table Culinary Group.

Cafeteria Babylon Mico-Farm

We’ve built a tremendous partnership with Harvest Table Culinary Group and they’re one of the most innovative culinary teams in the US. They’re pioneering a new level of responsible, local food sourcing at college campuses across the country and we’re proud to support them in their efforts to inspire a new generation of healthy consumers.

You’re also working with senior communities and hospitals. What advantages and goals do you have for these sectors and are there other markets you’re looking at?

There are organizations of all different types that are demanding their foodservice operations source higher-quality ingredients and reduce their environmental footprint. The technology we’ve developed and the service we’ve built on top of it enables these organizations to literally source food on-site, all year round, without any of the headaches associated with outdoor farming.

It’s a new way of doing things and it’s amazing to see hospital patients, senior citizens, students, and many other groups adopting Micro-Farms as a means of sourcing the highest quality produce and growing it right in front of the end consumer. The benefit of our remote management platform and our growing customer base is that the data is flowing back to us in abundance.

We’re gaining a very granular understanding of how our customers operate, what they consume, and, critically, how we can help to have a better experience. These insights are driving our success in the institutional foodservice space and they’ll allow us to expand into adjacent markets in the near future.

Where do you see your company 5 or 10 years from now – what’s your ultimate goal?

Bablylon Micro-Farms PlatformOur goal has always been to make vertical farming accessible to mainstream markets. We’re proving that it’s commercially viable with our foodservice partners and simultaneously we’re seeing the rapid expansion of the local food movement that’s driving a ton of innovations in the CEA space.

We’ve developed our technology and service specifically for small scale on-site vertical farms and we’re now pioneering an “intel inside” model to enable new vertical farming systems to be successful.

In 5 to 10 years we are going to see a plethora of on-site systems for different markets and crop types and we hope they’ll all be powered by BabylonIQ.

To learn more about Babylon Micro-Farms:

P: 877.589.2884
W: www.babylonmicrofarms.com
E: info@babylonmicrofarms.com

Babylon Micro-Farms Video Resources

 

Conviron and Argus: key players in Medicago’s COVID-19 plant derived vaccine development

Winnipeg-based Conviron, a leading supplier of controlled environments for plant production, is pleased to announce the award of a major project involving the expansion of Medicago’s vaccine manufacturing facilities in Durham NC. Medicago, a biopharmaceutical company headquartered in Quebec City, is moving forward in their participation to the fight against the COVID-19 pandemic by building additional infrastructure for the development and manufacturing of plant-derived vaccines – a process that produces a high volume of vaccine in shorter production timelines.

Located in the Research Triangle Park in North Carolina, the facility expansion features several customized controlled environmental rooms from Conviron, which are used in the manufacturing process for plant germination and plant expression of virus-like particles. Conviron’s sister company amd Indoor Ag-Con 2021 Exhibitor, Argus Controls, is providing the controls and automation of all the plant-growing spaces in the expanded facility. The decision to use Conviron stemmed from the relationship that started back in 2012, when Conviron first provided plant growth rooms to Medicago’s facility in Quebec.

In an interview with Martin Cash (for the Winnipeg Free Press)¹ a spokeswoman for the company said Medicago hopes to have enough data showing the efficacy and safety of the vaccine by the end of June and then would be able to start production shortly after that.

Cash also had to opportunity to review this topic with John Proven, president of Conviron, who said it’s one of the most important projects for Conviron this year. Proven said Conviron is glad to be part of a Canadian effort to battle the pandemic.

You can read the original “Local company key player in homegrown vaccine” article published by visiting the Winnipeg Free Press website.

Kurt M. Aken Joins AmplifiedAg to Lead Expansion of its Vertical Roots Business

In a sign that vertical farming is reaching an inflection point, AmplifiedAg hires produce industry veteran to lead growth for its flagship brand, Vertical Roots

Indoor Ag-Con 2021 Exhibitor AmplifiedAg, Inc. a leading platform in the fast-growing category of hydroponic vertical farming – announces the hiring of industry veteran Kurt M. Aken to lead the growth of its Vertical Roots brand. Aken joins as Executive Vice President, Business Development following a successful 24-year tenure with two of the most recognized consumer produce brands in the United States – Fresh Express and Chiquita Brands International. Aken will be focused on supporting and extending the Vertical Roots hydroponic produce brand, which is currently sold in more than 1,700 retail locations in the Southeast United States.

“I, like many others in the produce industry, have been watching the evolution of vertical farming with intense interest,” said Aken. “Vertical farming represents an important part of the future of sustainable food supply and produce capacity, and I’m inspired by AmplifiedAg’s approach and leadership.”

“AmplifiedAg’s best-in-class technology, modular and scalable construction capability,and unrivaled growing expertise is the foundation of Vertical Roots success, and makes the most reliable partner for retailers and wholesalers looking for the best produce possible,” Aken added.

Vertical Roots currently operates hydroponic container farms in Charleston, SC, Columbia, SC and Atlanta,GA, with more farm expansions on the horizon. Since January 2020, Vertical Roots has grown its retail footprint 272% and now offers its lettuce in approximately 1,700 grocery stores across the Southeast. The hydroponic produce line includes a variety of salad mixes and Green Butter, Green Oak, and Green Leaf Living Lettuces. The brand also recently introduced one of the first ever hydroponic varieties of large-leaf Romaine.

Vertical Roots produce is grown in hydroponic farms constructed from repurposed shipping containers, and leverages AmplifiedAg’s proprietary software and hardware to optimize growing cycles and insure premier quality and consistency. Farms are built to USDA and FDA food safety standards, and the hydroponic growing method means no soil, no pesticides, and more nutritious, clean, longer lasting produce.

During Aken’s career at Fresh Express and Chiquita Brands, he led the corporate account team that serviced leading grocery retailers across the United States. Aken was responsible for cultivating new business opportunities in nontraditional
produce channels including foodservice, club and drug and discount store segments, as well as theme parks and cruise lines.

Andrew Hare, co-founder and general manager of Vertical Roots, said, “Kurt’s extensive industry experience, including retail and customer insights, consumer trends, and supply chain management, will help us further accelerate the growth of our Vertical Roots brand. He is a recognized leader in the category and we are proud that he has chosen to join our company and work with us to advance our mission.”

# # #

About AmplifiedAg, Inc.
AmplifiedAg, Inc.™ is a leader in the indoor agriculture category focused on empowering a scalable, resilient, and sustainable food supply and providing global populations with access to clean, fresh, and healthy produce. The company manufactures modular and scalable indoor farms using refurbished shipping containers and advanced hydroponic systems controlled by its proprietary hardware and seed-to- sale SaaS-based.

AmplifiedAg’s flagship brand Vertical Roots is the largest hydroponic container farm in the world and currently sells its produce through more than 1,700 grocery stores and numerous distributors.

In addition to powering its flagship brand Vertical Roots, AmplifiedAg provides holistic indoor farming solutions to sustainably grow and distribute food anywhere in the world. Learn more at www.amplifiedaginc.com.

Re-Envisioning Urban Farming With Direct To Consumer Urban Hubs

Q & A With Brick Street Farms CEO Shannon O’Malley

is excited to welcome Brick Street Farms CEO Shannon O’Malley to our speaker roster for the October 4-5, 2021 edition at the Hilton Orlando. Based in St. Petersburg, FL, O’Malley and her growing company are on a mission to “ignite a sustainable farm revolution by dramatically reshaping the global population’s ability to access clean, healthy food.” We caught up with Shannon to learn more about the multi-million investment Florida agribusiness leader Lykes Bros. has recently made in Brick Street Farms; her company’s THRIVE Containers division, and its non-profit Desert Farms Foundation.

Read our Q&A  here AND learn more next month in Orlando as Shannon joins our “Women in Ag” panel discussion

Congratulations on the recent news that Lykes Bros. Inc has made a significant investment in Brick Street Farms! What does this mean for your company and how does it play into your mission.

Brick Street Farms could not be more thrilled about the investment from Lykes Bros. Inc. We both inherently believe that within the agriculture space there is room for traditional farming models and urban community models. With our Lykes Bros.Inc. investment, Brick Street Farms will be bringing the first large-scale direct to consumer urban community model to the forefront: Brick Street Farms Urban Hubs.

Brick Street Farms Urban Farm Hubs

With this model, we have the privilege of contributing to the local economy by empowering and investing in our urban communities in as many ways as possible. We provide nutritional and medicinal food that has not been compromised by traditional agriculture supply chain issues, grown on-site, in one of the most advanced environmentally sustainable arenas in agriculture. With harvest to home in 24 hours, we take pride in leading the way in the evolution of how people connect to their food. We are growing 16-20 acres of farmland in 1/3 acre lots and could not be more excited. Brick Street Farms is defining what urban agriculture is with our urban hubs. These hubs are the truest form of bringing mass food production to the point of consumption. And the best way to sustainably feed more people from urban locations.

From a financial standpoint, this model is scalable, replicable, and sustainable. Below is a graph from the Artemis State of Indoor Farming 2020. We have added the Brick Street Farms direct to consumer model to this graph as shown below:

 Artemis State of Indoor Farming 2020

What was the rationale behind the launch of your THRIVE division and what makes your containers different than others on the market today?

When my husband, Brad, and I started Brick Street Farms, we had no idea how quickly our business would scale. With this scale and both of us having backgrounds in engineering, the obvious next step was to design and manufacture our own containers. As we thought through the designs, there were key areas that we knew needed improvements. Our main objective was, and still is, to build containers for growers, by growers. The maximization of plant sites was important, so we added a sixth row of channels and turned other excess space into plant sites. We significantly reduced the amount of components in the container that require maintenance.

Brick Street Farms Container

Our THRIVE Containers provide a one pump, one reservoir, one dosing station system for the complete grow cycle. Improving water sanitation through the use of nanobubble technology was a no brainer because it cleanses the water and eliminates toxins so we don’t have to use chemicals for cleansing. Those are just some of the ways our THRIVE Containers are different from those on the market today.

Tell us about the Brick Street Farms membership model and how it plays into both your business growth plan as well as the support of your overall mission.

We knew fairly early on that the only financially successful and sustainable model in this space is a direct to consumer model. That’s why we had to design the best in class containers in order to build the first of its kind direct to consumer Brick Street Farms urban hubs. Our membership program is similar to a gym with both individual memberships and corporate level memberships. This provides a recurring stream of revenue and is not a CSA model. Our customers are very community driven, hyper-local and support advanced environmental sustainability. Introducing the membership model was just a perfect way for them to connect with us and for us to connect with them and it supports the part of our mission which focuses on being good to our community and planet Earth.

Can you tell us about your non-profit Desert Farms Foundation – why you started it and what you hope to accomplish through it?

Desert Farms FoundationDesert Farms FoundationBringing our Desert Farms Foundation to life has been such a neat experience. The foundation is really growing faster than we expected. We don’t even have the Desert Farms Foundation website live yet, however, we have received a great kick-start to our operations budget and are already delivering to three major non-profit food organizations. It’s really important to recognize that we are a start-up and to be able to bring a non-profit to life in such a quick amount of time is super commendable and not easy. We all have so much on our plates and I am so proud that we got this off the ground and I look forward to witnessing the impact this foundation makes by working to provide nutritional wellness for ALL.

Learn more about Shannon and Brick Street Farms by visiting their website here.